Australian Association of Social Marketing (AASM)

?? This May 13 - 15th 2025, ??? be part of the International Social Marketing Conference where unrivalled opportunities to engage at the intersection of scholarship and practice preside. A space for leading academics and policymakers to come together to address the most pressing issues of our time, one of which is Indigenous Professor Maria Raciti featured in the image below. The theme is the Age of Disruption. An era marked by technological advancements, shifting consumer behaviour, regulatory changes, evolving economic conditions, and transforming societal values. It's a chance to be part of a dynamic conversation and hear transformative dialogue, and learn from the influential thought leaders and a global network of decision-makers who will be joining us. Help shape the rapidly changing world's future in this space and together, we can drive innovative solutions for a rapidly changing world. Register your attendance with early bird ticket pricing *valid until the 28 March 2025, today at our site: ?? https://lnkd.in/gqVdFzNr We hope to see you there! Prof. Rebekah Russell-Bennett Nadia Zainuddin Canberra Business School University of Canberra Raechel Johns Ryan Payne, PhD? Marjan Aslan #CanberraHealth #AASM #behaviourchange #socialmarketing #economics

Reminder: Our panel session, Achieving Social Impact Through Business is on tomorrow at University of Wollongong Liverpool campus. If you'd like to join but can't make it in person, the session is being offered in hybrid format so you can join us online ?? ?? Register at Eventbrite https://lnkd.in/dWxp55cK

?? WA Member Hub Event Round Up! On the 27 February 2025, WA held a fantastic hub event in Kings Park with Luke van der Beeke as guest of honour. Luke is from The Behaviour Change Collaborative and it was in recognition for his many years of service on the Australian Association of Social Marketing (AASM) Committee. Over coffee and conversation with a group of Perth-based social marketers, and AASM President Nadia Zainuddin (pictured below with Luke), we presented Luke with a small token of our appreciation to acknowledge his important contributions to the #AASM and to the social marketing community. Luke served a 9-year term on the board, stepping down from his role as Treasurer of the AASM at the end of 2023. One of Luke’s most significant contributions to the AASM was his involvement in the establishment of the WA Hub in 2014, which has continued to grow from strength to strength. Luke also contributed valuable insight as a practitioner member of the board, providing a voice for those working in industry, strongly advocating for, and facilitating the translation of research insight into real-world applications. Keep a look out for future WA Hub events! ? #socialmarketing #behaviourchange

?? Good news! ?? Our early bird ??? ticket price for the #ISMC25 has been extended until the 28 March, 2025! For members to receive this price, please head to our website page ?? https://lnkd.in/gGvfVkA3 for further details on accessing your ticket. #AASM #socialmarketing #behavioureconomics #economics #behaviourchange

?? FYI - Reminder for ?? next week's NSW Member Hub Event! Next Wednesday,12 March, 2025 the #AASM NSW Hub Members will have the opportunity to attend our discussion panel with the focus on: Achieving Social Impact Through Business. Held at the University of Wollongong campus, our panel will delve into and discuss the pivotal role businesses play in society in order to achieve social impact. Australian Association of Social Marketing (AASM) President Dr Nadia Zainuddin who is also the founding Associate Editor of the Journal of Social Impact in Business Research. Panel members ? Aila Khan Chairperson, Shaukat Khanum Memorial Cancer Hospital and Research Centre and Senior Lecturer, Western Sydney University - School of Education ? Alfredo Paloyo, Associate Professor in Economics, University of Wollongong ? Dr Erin Twyford, Senior Lecturer in Accounting, University of Wollongong The AACSB has described societal impact as encompassing “activities undertaken by business schools that over time lead to meaningful, discernible change for the betterment of people, economies and the environment” (AACSB and Societal Impact: Aligning With the AACSB 2020 Business Accreditation Standards, February 2023, p.2). ?? Key questions for discussion: ??What is the role of business in society? How can businesses operate in ways that fosters both economic growth and social well-being? ?? What are some of the biggest current challenges faced by business and society? Are there any that are unique to Australia? ??What are some practical ideas and strategies for individuals to overcome these challenges and build capacity? Event details: ?? Wednesday 12 March 2025, 5.30pm - 7pm AEDT ?? ?? https://lnkd.in/dWxp55cK We hope to see you there and you enjoy the event! #socialmarketing #behaviourchange

?? 5 Reasons why attending this year's #ISMC25 benefits you! As someone whose work involves social marketing, you're aware the space is in a state of evolution due to the many multifaceted and disruptive forces that affect it, some of which are: ?? Technological advancements, ??changing consumer behaviour, ??regulatory changes, ??shifting economic conditions, and; ??changing societal and cultural values. By understanding and adapting to these factors, social marketers can develop effective strategies to drive positive behaviour change and achieve lasting impact. Below are 5 extra benefits that the #ISMC25 will deliver to attendees. We hope you join us this May! Prof. Rebekah Russell-Bennett Nadia Zainuddin Canberra Business School University of Canberra Raechel Johns Ryan Payne, PhD? Marjan Aslan #CanberraHealth #AASM #behaviourchange #socialmarketing #economics #behavioureconomics

?? Guess what? Today's the last day to secure your Early Bird ?? discount https://lnkd.in/gGvfVkA3 tickets to May's #ISCM25 Age of Disruption conference! It's a great chance to be part of the event, connect and learn from each other in the social marketing space. Side note: It's also an opportunity to get to know Canberra a little bit better. Our registration page provides helpful information on where to stay and more https://lnkd.in/gGvfVkA3 We hope to see you there! #AASM #behaviourchange #socialmarketing

?? Our latest NSW Hub Event is here! ?? This 12 March, 2025 event will be a discussion panel with the focus on: Achieving Social Impact Through Business Held at the University of Wollongong campus, our panel will delve into and discuss the pivotal role businesses play in society in order to achieve social impact. Australian Association of Social Marketing (AASM) President Dr Nadia Zainuddin who is also the founding Associate Editor of the Journal of Social Impact in Business Research will feature as the panel's moderator. Panel members ? Aila Khan Chairperson, Shaukat Khanum Memorial Cancer Hospital and Research Centre and Senior Lecturer, Western Sydney University - School of Education ? Alfredo Paloyo, Associate Professor in Economics, University of Wollongong ? Dr Erin Twyford, Senior Lecturer in Accounting, University of Wollongong The AACSB has described societal impact as encompassing “activities undertaken by business schools that over time lead to meaningful, discernible change for the betterment of people, economies and the environment” (AACSB and Societal Impact: Aligning With the AACSB 2020 Business Accreditation Standards, February 2023, p.2). ?? Key questions for discussion: ??What is the role of business in society? How can businesses operate in ways that fosters both economic growth and social well-being? ?? What are some of the biggest current challenges faced by business and society? Are there any that are unique to Australia? ??What are some practical ideas and strategies for individuals to overcome these challenges and build capacity? Event details: ?? Wednesday 12 March 2025, 5.30pm - 7pm AEDT ?? ?? https://lnkd.in/dWxp55cK We hope to see you there! #AASM #socialmarketing #behaviourchange

?? ?? Early bird ticket ?? reminder! The #ISCM25 early bird registration https://lnkd.in/gGvfVkA3 discount ends 3 March, 2025! There's no better time than the present to grab that discount for the International Social Marketing Conference and secure your chance to connect, learn and make an impact in social marketing's future. #AASM #socialmarketing #events #behaivourchange

?? ?? WA Perth Hub Members - FREE Networking EVENT! Australian Association of Social Marketing (AASM) presents a FREE networking event this Thursday 27th February. Our guest of honour, is Luke van der Beeke, the Founding Director of The Behaviour Change Collaborative, who joins us for coffee and conversation about the exciting activities in the behaviour and social change space happening in Perth and across Australia this year. Event details: ?? Thursday 27 February 2025, 11 am - 12 pm ?? Zamia Cafe 50 May Drive West Perth, WA 6005 ?? Tix: https://lnkd.in/gX-yXSK6 About Luke Luke is an internationally recognised expert in behaviour change marketing and communications, with almost 30 years’ experience delivering positive change in Australia and overseas. A former Director of The @National Social Marketing Centre (UK), Luke has delivered behaviour change programs, training and advice in areas including non-communicable and infectious disease control, mental health, transport, disability services, family and domestic violence, suicide prevention, the environment, climate change, waste reduction, sustainable development, social welfare and public safety. He’s a Fellow of the Australian Marketing Institute, and an Adjunct Research Fellow at Curtin University (Public Health) and Griffith University (Marketing). Luke is committed to reducing health inequalities and amplifying the voice of lived experience in policy and practice. We look forward to seeing you there! #AASM #Socialchange #behaviourchange #socialmarketing #Perthevents