Auriemma Group

Introductory 0% APR offers are an important factor when considering credit card acquisition and spend. Want to learn more? Auriemma’s latest issue of Cardbeat US dove deep into consumer attitudes towards 0% intro APR offers—email [email protected] to join the conversation. #creditcard #APR #interestrate #application #spending #acquisition #introperiod #promoperiod #payments #research #us

The Q4-2024 issue of Cardbeat US found that regardless of the purchase type, many cardholders approach borrowing strategically rather than being driven by immediate necessity-driven spending. Most cardholders who borrow funds are mindful of rewards and select credit cards for a variety of purchase types to earn them, though many could make the purchases without borrowing. When it comes to making everyday purchases, only 5% say they rely on borrowing while 74% spend money they have on hand (the remaining 22% do a mix of both). #creditcard #borrowing #spending #everydaypurchases #grocery #gas #eggs #payments #research #us

UK retail banking operations are facing a growing mental health challenge among frontline staff, driven by evolving role demands, rising customer aggression, and the complexities of hybrid work, according to new insights from Auriemma Group. Benchmarking data reveals a steady rise in mental health-related absences over the past year, prompting banks to rethink their workforce support strategies. Read the full release here: https://lnkd.in/eXYAdmeY

While many view credit cards positively, some younger cardholders worry about future impacts and lack an understanding of interest rates. Learn more about consumer views on credit and how life stages impact acquisition and usage by becoming a member of Cardbeat US. #creditcard #genz #millennial #apr #interestrates #creditcarddebt #payments #research #us

According to Auriemma’s latest issue of Cardbeat US, life events that signal new beginnings are most likely to lead to credit card application, namely getting married, starting a new job, or beginning college. #creditcard #application #lifeevents #marriage #newemployment #college #payments #research #us

Most Mobile Pay users add at least one general purpose credit (68%) or debit (51%) card to their Mobile Wallet, but many other card types do not get provisioned. Co-brand cardholders are least likely to provision their card in the Pay wallet. Future research aims to uncover what strategies could encourage provisioning of co-brand and other lesser provisioned card to Mobile Wallets, and what potential benefits might arise from increasing provisioning rates for these card types. #mobilepay #mobilewallet #applepay #googlewallet #samsungwallet #creditcard #debitcard #provisioning #payments #research #us

Our most recent Mobile Pay Tracker investigated the benefits that influence co-brand card acquisition and ongoing usage. While bread and butter benefits often top the list of acquisition and usage drivers, many category-specific benefits, like earning rewards for category spend or category-specific freebies or upgrades, influence co-brand card application and usage. #cobrand #airline #hotel #retailer #creditcard #benefits #payments #research #us

Auriemma’s research found that debit rewards can be appealing, so long as the structures aren’t too complicated. Two-thirds would find a card like PayPal’s Debit MasterCard appealing, and nearly six-in-ten are likely to use a debit rewards card like it when making purchases in-store and/or online. #paypal #paypaleverywhere #paypaldebitmastercard #debitcard #debitrewards #rewards #payments #research #us

While rewards point expiration impacts notable proportions of general-purpose credit cardholders (36%), about half of those impacted say looming point expiration did not change their spend habits on the associated product. Those who have lost rewards are slightly more likely than those who haven’t to say they have decreased their spend with the card as a result. Want to learn more about how rewards expiration impacts cardholder behavior? Email [email protected] for more information. #rewards #points #cashback #creditcard #spend #payments #research #us

Auriemma’s latest issue of Mobile Pay Tracker found that use of mobile payments (i.e., Apple Pay, Google Wallet, Samsung Wallet) continues to rise, up 7 percentage points compared to Q4-2023. And recency of use is on the rise as well, with 65% of Mobile Pay users saying they have used the option in the past week (up from 61% in Q4-23). https://lnkd.in/dny3bN-V #mobilepayments #mobile wallet #digitalpayments #applepay #googlewallet #samsungwallet #credit #debit #payments #research #us