Aument

?? The Psychology of Pricing: How Rounding Can Boost Your Sales ?? Have you ever wondered why prices ending in .99 work so well? Turns out, it’s not just a marketing trick—it’s rooted in how our brains process numbers. ?? Our latest article examines the psychological impact of rounding prices and how it can make a surprising difference in sales. ?? What you’ll learn: - Why $19.99 feels way cheaper than $20.00 (hint: it's all about perception) - How rounding impacts customer decision-making and boosts conversion rates - The right way to use rounded pricing to increase profitability without cheapening your brand If you're in e-commerce, this is a must-read for optimizing your pricing strategy! ?? Read the full article here: https://lnkd.in/dKiY9qgr #pricingstrategy #ecommerce #salespsychology #rounding #aument #retailtech

Join us for an exciting Aument product update! ?? We’ve introduced new features, including: ? Variant Insights: Get detailed margin and price suggestions at the variant level, and easily create clearances or promotions. ? CSV Import for Pricing Strategies: Import your products by SKU to craft tailored pricing strategies. ? Enhanced Tag Selection: Now select products using multiple tags or collections for more precise targeting. ? In-Platform Reporting: Compare promotion performance against previous periods without spreadsheets. Track KPIs like units, gross profit, and more. Stay tuned for upcoming features like Clearance reporting and dynamic pricing. Watch the full update for all the details! https://lnkd.in/derTP3hT

Last week at Aument, we rolled out our Clearance price strategy in the app. This week, we are testing the reporting side of that feature with our heavy users and making adjustments based on their feedback. We are clearing out excess inventory with spectacular results: 24% more units sold and a 5% increase in gross profit. Considering these products were out of season, this is a fantastic outcome. Additionally, we use Polaris from Shopify to reduce friction for the end user and provide a seamless experience. Kudos to the team Alan Helouani, Emilio Di Marco, Felipe Plazas, Manuel Marcano, Nicolás Antu?a, Sofía Nazarena Di Buccio, and Sacha Landesmann We are achieving such great development and iteration velocity! ??????????

?? ?? New Entry Alert!????? I analyzed Gymshark ’s 4th of July price strategy week. Here’s a teaser for you: - From the start of the week to July 1st, Gymshark offered up to 60% off for apparel and 50% off for gym clothes. But that was just the beginning! - From July 4-7, they went all out with an extra 25% discount coupon on top of existing discounts. ?? - Deals got crazy: socks for $1.20 and hoodies for $15. The catch? These deals were for... Key learnings and insights await you in the full entry. #Ecommerce #PricingStrategy #Gymshark #Aument #SalesAnalysis #Marketing ????????

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Manually adjusting prices may seem feasible, but it comes with significant challenges that can impact your business! Accuracy, efficiency, and market responsiveness are crucial aspects for any company looking to stay competitive and maximize its revenue. Aument has transformed this process by introducing the Automatic Price Upload feature ?? in Shopify. You'll no longer have to waste valuable hours navigating through complex spreadsheets and making manual adjustments. With just a few clicks, you can update the prices of all your products quickly and accurately, eliminating any margin of error and ensuring efficient price management. Our tool not only simplifies the process but also allows you to maintain greater agility in an ever-changing market. With the ability to adjust prices according to market demand and special events, you'll stay one step ahead of the competition and maximize your sales opportunities. Additionally, by automating this process, you free up time and resources that you can dedicate to other areas of your business. #MassivePriceChange #PriceStrategy #EcommerceInnovation #StrategicMarketing #PriceOptimization #IncreaseYourBusiness

???Vivienne Chan, from Rent The Runway: "Fashion, a blend of art and science" ??? I'm thrilled to share a special in-person conversation with Viv Chan, Senior Director, Digital Merchandising at Rent the Runway, recorded in their exceptional Dumbo, NY offices. What do I love the most about my job? LEARNING. Every day brings new lessons from users, remarkable entrepreneurs, and executives at amazing brands and tech companies. Running an early-stage startup means wearing many hats—sadly, professional video editor didn’t make the cut. ?? In true startup spirit of scrappiness, I’m sharing a straightforward, genuine clip of Viv welcoming me at her office, plus one VERY important takeaway from our session. Vivienne shares insights from her journey in making fashion a harmonious blend of art and science. We dive into the critical role of data in transforming inventory management, pricing & promotions strategies, and enhancing the customer experience in the fast-paced fashion industry. ?? Key Takeaways: The Power of Data: From forecasting, pricing & promotions strategies to inventory optimization, see how Rent The Runway leverages data to stay ahead. Sustainability in Fashion: A behind-the-scenes look at how a rental model can be more sustainable than traditional retail. Customer-Centric Strategy: Learn about the importance of focusing on customer feedback to guide business decisions. Advice for Emerging Brands: Vivienne offers her top tips for fashion startups looking to grow from $10M to $100M in annual sales. Whether you're a startup, an established brand, or just fascinated by the intersection of technology and style, there's something in this conversation for you. Check out the full episode in the comments below and let's dive into the conversation about the evolving landscape of e-commerce merchandising. Do you know any merchandising leader that would love to join us in these conversations? Send me a DM! #ecommerce #fashiontech #datascience #sustainability #retailinnovation

Manually adjusting prices may seem feasible, but it comes with significant challenges that can impact your business! Accuracy, efficiency, and market responsiveness are crucial aspects for any company looking to stay competitive and maximize its revenue. Aument has transformed this process by introducing the Automatic Price Upload feature ?? in Shopify. You'll no longer have to waste valuable hours navigating through complex spreadsheets and making manual adjustments. With just a few clicks, you can update the prices of all your products quickly and accurately, eliminating any margin of error and ensuring efficient price management. Our tool not only simplifies the process but also allows you to maintain greater agility in an ever-changing market. With the ability to adjust prices according to market demand and special events, you'll stay one step ahead of the competition and maximize your sales opportunities. Additionally, by automating this process, you free up time and resources that you can dedicate to other areas of your business. #MassivePriceChange #PriceStrategy #EcommerceInnovation #StrategicMarketing #PriceOptimization #IncreaseYourBusiness

Welcome to the behind-the-scenes of a brainstorming session at Aument! ?? Our team is immersed in the quest for innovation, working diligently to uncover new ways to enhance the experience of our users. ?? What features will emerge from these colorful sticky notes? ??♀????We are eager to share the upcoming developments with all of you! #MassivePriceChange #PriceStrategy #EcommerceInnovation #StrategicMarketing #PriceOptimization #IncreaseYourBusiness

What is Price Management? ?? It is a powerful tool that allows you to manage and update the prices of your products in bulk or individually directly from your Shopify admin. Goodbye to long hours of work with spreadsheets and manual errors! But that's not all, with Price Management 2.0, you will not only be able to change the prices, but also the Compare-at-price, a number that goes hand in hand with the price and is extremely important when selling a product. #PriceManagement #Aument #Shopify #Prices #PriceManagement #PriceStrategy #Automation #Efficiency #Scalability #Flexibility #RealTime #ShopifyApp #ShopifyPlus