Audigr Group Inc.

Official ???: Sarasota Paradise announces 3 year Partnership with hummel PRO North America ?? : https://lnkd.in/dhpi8s6K

Introducing hummel: The Official Apparel Provider of Sarasota Paradise We’re thrilled to announce our new partnership with hummel! As our official apparel provider, hummel will bring their iconic style and quality to our team.

When we established Sarasota Paradise, our goal was clear: to craft something lasting. At Audigr, we understood the unique opportunity of starting small, building a local club from the ground up in a community that lacked a professional soccer infrastructure. Jumping straight to a professional level might have garnered quick attention, but we believe that genuine, enduring success is born of authenticity and engagement. Full story here ?? https://lnkd.in/eyGgdzJN

A huge thank you to Marcus Walfridson, for taking the time to speak at our Sports Marketing class at College of BILT at Marymount University! He talked about his experience coaching sports teams and working at Audigr Group Inc. Thank you for sharing your experiences and advice with our class! #sportsmarketing #guestspeaker #handshakesandsmiles #togetherWEmovetheneedle Blue Chip Sports Management BC3 Blue Chip Clubforce Epic Padel Inc Marymount Sports X Marymount Storytellers Samir Rahman Ilana Hawkins Micher Castillo Samuel Bendeck Fuschich Rodolfo Alberto Diaz Castejon Parker Casselberry Jessica Calvert Rudy Sanchez Mary Ella Morrison Riley McKeown Grant Gallaway Matthew Davis

Thank you for having me Tim - really enjoyed it. You’ve got a good group of students!

We’re excited to welcome Marcus Walfridson, founder and president of Sarasota Paradise and Audigr Group Inc., to the College of BILT at Marymount University! Don’t miss out on an opportunity to gain valuable insights from a great industry professional! #sports #guestspeaker #handshakesandsmiles #togetherWEmovetheneedle Blue Chip Sports Management BC3 Blue Chip Clubforce Epic Padel Inc Marymount Sports X Marymount Storytellers

When I arrived in Sarasota, one thing was clear: there was no facility where a pro soccer team could play. Building one takes years, and partnering with local Major League Baseball teams would’ve cost hundreds of thousands each season. So, Sarasota Paradise began as a pre-professional team in USL League Two—a practical choice but also an opportunity to build a story from the ground up. Why start small? Because sustainable support isn’t built on hype; it’s built on a journey. For us, that meant connecting with the community through shared experiences and transparency. In our first season, we had about 50-100 core fans—people who showed up no matter what. This past season, that grew to 100-150. Next season, we’re aiming even higher, as our journey and fan base grow together. The U.S. loves new things, and launching a fresh team often brings a “honeymoon period.” But when the novelty fades, support can wane if there’s no genuine connection. That’s why our focus has been on building something real and lasting. Year one was about learning and figuring out the fan experience. Year two, we won our division and made the playoffs. Now, in year three, we’re stepping it up both on and off the field with an even better game day experience and a stronger team. Of course, the dream is to go pro, but we’ve kept our future plans realistic. It’s easy to oversell, but we’re focused on delivering what’s here and now. It’s a gradual buildup—a story of progress and resilience. This process hasn’t been fast, but it’s been genuine. Our story is built to last, just like Sarasota Paradise, a club that will endure and represent our incredible community for years to come. ?? ? ?? #BuildingParadise #SustainableGrowth #CommunityEngagement #USLSoccer #SarasotaParadise

For the first time ever. Presenting a Ballon d’Or based purely on data to reveal the top 3 players of the 23/24 season. No opinions - just hard facts on who truly dominated the field. Who will make the cut? Revealed today at 20.00 Swedish time on X. Make sure you follow: https://x.com/PlaymakerAI

Book your FREE DEMO here: https://lnkd.in/dnDDFq8N Level up your football club or organization’s analysis and scouting strategy without the need for engineers and expensive setups. Everything you need in one platform – with full autonomy and customization to your specific goals. Football analysis has never been easier or faster.

When we think of building a brand for a sports team, one of the first elements that stands out is the visual identity—the logo, colors, and design that represent the organization. But in today’s world, a team’s identity is more than just visuals; it’s about capturing the essence of the community it represents. At?Audigr, we have developed a model that transforms sports teams into symbols of belonging, unity, and pride. The Foundation: What Does a Team Stand For? Before you create a brand, you must ask, “What does this team truly represent?” Whether you’re designing a logo or developing a marketing strategy, the identity of the team should be intertwined with its broader?purpose. For us, every team must symbolize the values of its community and go beyond the sport itself. Take, for example,?Sarasota Paradise.?While the club competes on the field, its logo and brand don’t just represent soccer. Instead, the brand embodies the city of Sarasota itself—a destination known for its beauty, vibrancy, and community spirit. This approach allowed us to appeal not only to soccer fans but also to the residents and tourists who connect with Sarasota’s unique identity. Community-Focused Branding The most successful sports brands aren’t just rooted in competition—they are rooted in?community. This is why we focus heavily on aligning a team’s identity with the values, culture, and people of the area it represents. A community-first approach means that the club becomes more than just a team; it becomes a?symbol?of local pride and connection. When building a team’s brand, start by engaging the community: Research?the local culture, history, and symbols that matter to the people. Collaborate?with community leaders, businesses, and fans to ensure the brand resonates on a personal level. Incorporate?these elements into the visual identity, the team’s messaging, and how the club interacts with its fanbase. In the case of Sarasota Paradise, we made sure that the brand didn’t exclude anyone. It’s not just about soccer—it’s about the people, the businesses, and the energy of Sarasota. #BuildingParadise