AudienceTap

Join Sam on Wednesday to explore a new revenue channel for coffee brands using Text-to-Buy!

Let's go! ??

Last month, I delivered the winning pitch at the inaugural Pitch Slam competition at the Specialty Coffee Expo, and I’m excited to share it with you. If you're in the coffee space, you know Fellow Products—they're synonymous with premium pour-over coffee gear. But do you know about their Fellow Drops program? It lets customers buy coffee through a simple text message—no links, no shopping carts, no hassle. Just a quick reply, and the coffee is on its way. This is the magic of AudienceTap, the platform behind seamless text-to-buy experiences for ecommerce & creator brands. And for coffee roasters, it’s a game changer. With text-to-buy, we've helped sell over 135,000 pounds of coffee, boasting conversion rates of 7% on average. Want to move inventory quickly, boost new product sales, or offer a delightful shopping experience? Just send a text. If you’re ready to transform your coffee sales, let’s connect and explore how AudienceTap can elevate your brand.

There's something wrong with the coffee subscription model for both roasters & coffee lovers. At first glance, the allure of subscription models for roasters is undeniable—offering a steady revenue stream and promising personalized experiences for the consumer. Yet, the model isn't without its flaws for coffee roasters. Here's the breakdown: The Roaster's Dilemma: "Roaster Choice" subscription model isn't really the roaster's choice. Instead you need to select coffees that match the overall price point of the subscription program. Want to send that amazing Guatemalan Gesha? Sorry, no—it's too expensive. Customer's Conundrum: More than one-third of consumers who sign up for a subscription service cancel within the first 3 months. Consumers are more likely to churn when they feel their choices are limited, or they are dissatisfied with the product or service they are receiving. Logistical Complexities: Navigating subscription logistics goes beyond just sending out monthly coffee batches. For roasters and their customer support teams, the challenges include managing a constant influx of customer inquiries, updates to subscription preferences, and addressing delivery issues. Rigid Subscriptions: Making modifications to subscriptions is no picnic for the customer either. Often times is an unnecessarily complex process. Logging into a infrequently used and unfamiliar system - and that's if you can remember your password. ?? The Alternative: Enter the Text-to-Buy model - it offers an easy, on-demand way to purchase coffee. Eliminating the headaches associated with managing subscriptions while still providing the predictable revenue that businesses crave. And the results are impressive. On our platform, AudienceTap, coffee brands have sold over 135,000 lbs of coffee through their Text-to-Buy programs. Customers love the flexibility of receiving an exciting new offer each week. A simple text is all it takes to complete the order. Let's explore more customer-centric ways to enjoy our daily brew. Is it time for the coffee industry to wake up to the benefits of Text-to-Buy? ?