Audience Acuity

Personalization isn’t just a trend—it’s an expectation. Identity resolution empowers businesses to: 1. Know their customers 2. Personalize interactions 3. Create consistent experiences But how does it work? And why is ????????-?????????????? ???????? the secret ingredient? Get your questions answered here: https://lnkd.in/geR7DM94

Identity resolution goes beyond just handling data – it transforms how brands connect with their customers. Audience Acuity’s commitment to providing top-quality, precise data allows brands to build a clear picture of each customer. This enables personalized marketing across every channel. Dive into all the details: https://lnkd.in/geR7DM94

It's time to level up your Q4 marketing strategy! As we head into November 2024, smart marketers are focusing on precision and impact. With Audience Acuity's powerful taxonomy, you can target the right audience at the perfect moment. Which audiences are trending right now? ?? Retail & Consumer Packaged Goods: As holiday shopping ramps up, consumers are more engaged than ever. Connect with intent-driven buyers and capitalize on holiday promotions. ?? Health & Wellness: With winter around the corner, demand for health products and services skyrockets. Tap into audiences focused on wellness, immunity, and fitness resolutions. ?? Home & Real Estate: With families preparing for the new year, interest in home improvement and real estate markets surges. Don't miss this window to reach potential buyers. ?? Travel: Travelers are booking those last-minute vacations and holiday getaways. Make sure your travel deals reach wanderlust-filled consumers ready to hit the road or skies. ?? Sports & Lifestyle: November brings high excitement for sports enthusiasts. From the football season to fitness goals, these audiences are primed for engagement. Start reaching these audiences where it matters most. Let Audience Acuity's first-party data maximize your campaign ROI. Available in all major marketplaces. #MarketingTrends #AudienceTargeting #AdTech #HolidayMarketing #Q4Planning #AudienceAcuity #TheTradeDesk #ProgrammaticAdvertising

The key to building better customer relationships starts with ???????????????? ????????????????????. It provides a unified view of consumers, helping brands connect every touchpoint into a seamless experience. From improving ROI to ensuring data compliance, ???????????????? ???????????????????? ???? ?????? ???????????????? ???? ?????????????????? ????????????????????. ?? Find out why it matters for your business: https://lnkd.in/geR7DM94

We're excited to unveil the partners recognized across the Marketing and Advertising Tools and Platforms layer of the 2025 Modern Marketing Data Stack report! Here are our Identity & Onboarding partners: Acxiom Experian LiveRamp Merkle TransUnion Verisk Audience Acuity FullContact Inc. MediaWallah Truelty Learn more about these partners and the solutions they deliver on the AI Data Cloud for Marketing in the report: https://lnkd.in/g9qtUStB???

We're thrilled to announce that Audience Acuity has been named "One to Watch" for Identity & Onboarding in Snowflake's 2025 Modern Marketing Data Stack report! ?? ? The Identity Authority, our native application on Snowflake, enables brands to streamline identity resolution, enhance data, and activate profiles in a privacy-first way—faster than ever. It’s all about driving real impact, smarter and faster! ? A big thanks to Snowflake and Denise Persson for the recognition - we're just getting started! ?? Check out the full report to see how we’re shaping the future of marketing. ?? https://lnkd.in/gxAXR_Ka

We’re thrilled to announce our partnership with GrowthLoop, combining our composable identity framework with their composable CDP—all within Snowflake. Together, we’re enabling enterprise marketers to unify fragmented customer data, enrich profiles, and launch hyper-targeted, personalized campaigns, and facilitate refined measurement faster than ever. This powerful integration improves data accuracy, accelerates time-to-value, and drives deeper customer engagement. What used to take months?or often years to deploy can now be done in days! Learn more about how this partnership is transforming data-driven marketing: https://lnkd.in/gNG8Fe_q #GrowthLoop #AudienceAcuity #NativeApplications #Snowflake #MarketingInnovation #IdentityResolution

The 2024 US elections are right around the corner, and political campaigns need precision now more than ever!? ? With Audience Acuity’s political segments, you can engage the right voters at the right time—driving impact in this pivotal election season.? ? Here’s how we help you reach critical political audiences:? ? ???Donor Behaviors: Target individuals who donate to political campaigns, causes, or specific parties. Whether you're mobilizing supporters or raising funds, our data helps you reach proven political donors.? ? ????Political Party Affiliation: Engage voters based on party affiliation. Whether you're rallying your base or persuading undecided voters, ensure your message resonates with those who align with your platform.? ? ???Congressional Districts: Go local! Target voters based on their congressional district or state. Perfect for focusing on key swing states or districts where every vote counts.? ? In the final stretch before Election Day,?Audience Acuity?gives you the data and tools to engage voters who matter most—right where they are.? ? Make your campaign?count?this November.? ? Available in all major market places:?The Trade Desk, LiveRamp, StackAdapt, Yahoo, Google, Simpli.fi, Xandr. ? Contact Joe Lyons and Kaylee Sye to get started! #PoliticalCampaigns #Election2024 #AudienceAcuity #VoterTargeting #PoliticalDonors #CongressionalDistricts #TheTradeDesk #ProgrammaticAdvertising?

to all you crazy adtech folks... it's our time to shine! looking forward to: ?? collaborating ?? partnering ?? learning if you're in the business of transparent, direct partnerships - let's meet and see how we can work together. rising tides float all boats ? let's see what the main themes for AdWeek are this year. some fun games can be had around how many times "ai" is mentioned on a panel... Joe Lyons #adweek #advertising #digital #marketing #audiences #data #1P #3P #identity #targeting #campaigns #activation #audienceacuity

Fragmented data is a missed opportunity. Identity Resolution is your solution to unify customer data and deliver meaningful experiences. Don’t let valuable insights slip through the cracks!? Find out how Identity Resolution can transform your marketing: https://lnkd.in/gMSY3Km5