?? Thanksgiving is all about bringing everyone together to create a harmonious celebration. Identity resolution works much the same way! Identify data from every channel—emails, devices, and touchpoints—then links it into one unified profile, just like seating everyone around the same table. ? The result? Marketers can truly "serve up" the right messages to the right people, at the right time. This Thanksgiving, we’re grateful for the clean, enriched, and unified data that keeps customer experiences as smooth as your mashed potatoes. ??
Audience Acuity
广告服务
Las Vegas，Nevada 1,464 位关注者
Empowering brands to identify consumers across channels, and enhance engagement, both now and in a post-cookie era.
关于我们
As seasoned industry executives, we recognized a critical gap in the market: a need for a data solution that seamlessly integrates into modern marketing and advertising technologies to facilitate better outcomes securely. To meet this demand, we developed a cutting-edge identity framework and foundational data layer, prioritizing security, compliance, and privacy. Our innovative approach tackles the systemic data challenges plaguing the industry by seamlessly integrating into any operational model and offering flexible commercial terms to cater to diverse client needs. We've meticulously curated an in-house data asset sourced from 68 feeds, capturing a staggering 1.6 trillion consumer events monthly, spanning the entire spectrum of the U.S. adult population across offline and online touchpoints while maintaining full compliance. What sets us apart is our commitment to accuracy and validation. Every consumer data point and digital identifier is deterministically linked and rigorously verified for precision across all connections, empowering you with deep insights into consumer behaviors and preferences. To provide effortless access to our data, we offer three consumer-friendly pathways: Audience Acuity Enterprise Offering: Seamlessly integrate our data into your existing setup, minimizing disruptions to your workflow. Identity Authority Application: Safely access our data through our Snowflake native application, retaining control over your data environment while leveraging our insights. Realink Data as a Service (DaaS) Platform: Gain automated access to our clean room data via Realink, our intuitive DaaS platform, empowering your operations with actionable insights. With these pathways, we aim to eliminate barriers to data access and usage, ensuring a smooth and efficient experience for our clients, no matter their situation or use case.
- 网站
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https://audienceacuity.com/
Audience Acuity的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Las Vegas，Nevada
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Data Enhancement、Identity、Identity Resolution、Audience Activation、Audience Development、Consumer Data、Identity Resolution、Customer Data Enhancement、Data Hygiene、Data Validation、1st Party Graph、Measurement + Attribution、Enrichment、Consumer Data Enrichment、Dynamic Site Visitor Resolution、Lead Enhancement、Offline to Online Enhancement、Online to Offline Enhancement、First Party Data Collaboration、Omnichannel Audience Development和Dynamic Lead Scoring
地点
Audience Acuity员工
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Stacia Wilkins
VP Onboarding and Client Success | Client Success Advocate | Onboarding | SaaS | Data Geek | Girl Mom | Runner
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Brian Chew
Creating technical solutions for business challenges
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Jon Collins
Strategic Advisor to Startups & Brands | Data Solutions, AI Strategy and Monetization
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Chris Alewine
动态
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Personalization isn’t just a trend—it’s an expectation. Identity resolution empowers businesses to: 1. Know their customers 2. Personalize interactions 3. Create consistent experiences But how does it work? And why is ????????-?????????????? ???????? the secret ingredient? Get your questions answered here: https://lnkd.in/geR7DM94
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Identity resolution goes beyond just handling data – it transforms how brands connect with their customers. Audience Acuity’s commitment to providing top-quality, precise data allows brands to build a clear picture of each customer. This enables personalized marketing across every channel. Dive into all the details: https://lnkd.in/geR7DM94
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It's time to level up your Q4 marketing strategy! As we head into November 2024, smart marketers are focusing on precision and impact. With Audience Acuity's powerful taxonomy, you can target the right audience at the perfect moment. Which audiences are trending right now? ?? Retail & Consumer Packaged Goods: As holiday shopping ramps up, consumers are more engaged than ever. Connect with intent-driven buyers and capitalize on holiday promotions. ?? Health & Wellness: With winter around the corner, demand for health products and services skyrockets. Tap into audiences focused on wellness, immunity, and fitness resolutions. ?? Home & Real Estate: With families preparing for the new year, interest in home improvement and real estate markets surges. Don't miss this window to reach potential buyers. ?? Travel: Travelers are booking those last-minute vacations and holiday getaways. Make sure your travel deals reach wanderlust-filled consumers ready to hit the road or skies. ?? Sports & Lifestyle: November brings high excitement for sports enthusiasts. From the football season to fitness goals, these audiences are primed for engagement. Start reaching these audiences where it matters most. Let Audience Acuity's first-party data maximize your campaign ROI. Available in all major marketplaces. #MarketingTrends #AudienceTargeting #AdTech #HolidayMarketing #Q4Planning #AudienceAcuity #TheTradeDesk #ProgrammaticAdvertising
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The key to building better customer relationships starts with ???????????????? ????????????????????. It provides a unified view of consumers, helping brands connect every touchpoint into a seamless experience. From improving ROI to ensuring data compliance, ???????????????? ???????????????????? ???? ?????? ???????????????? ???? ?????????????????? ????????????????????. ?? Find out why it matters for your business: https://lnkd.in/geR7DM94
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We're excited to unveil the partners recognized across the Marketing and Advertising Tools and Platforms layer of the 2025 Modern Marketing Data Stack report! Here are our Identity & Onboarding partners: Acxiom Experian LiveRamp Merkle TransUnion Verisk Audience Acuity FullContact Inc. MediaWallah Truelty Learn more about these partners and the solutions they deliver on the AI Data Cloud for Marketing in the report: https://lnkd.in/g9qtUStB???
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We're thrilled to announce that Audience Acuity has been named "One to Watch" for Identity & Onboarding in Snowflake's 2025 Modern Marketing Data Stack report! ?? ? The Identity Authority, our native application on Snowflake, enables brands to streamline identity resolution, enhance data, and activate profiles in a privacy-first way—faster than ever. It’s all about driving real impact, smarter and faster! ? A big thanks to Snowflake and Denise Persson for the recognition - we're just getting started! ?? Check out the full report to see how we’re shaping the future of marketing. ?? https://lnkd.in/gxAXR_Ka
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We’re thrilled to announce our partnership with GrowthLoop, combining our composable identity framework with their composable CDP—all within Snowflake. Together, we’re enabling enterprise marketers to unify fragmented customer data, enrich profiles, and launch hyper-targeted, personalized campaigns, and facilitate refined measurement faster than ever. This powerful integration improves data accuracy, accelerates time-to-value, and drives deeper customer engagement. What used to take months?or often years to deploy can now be done in days! Learn more about how this partnership is transforming data-driven marketing: https://lnkd.in/gNG8Fe_q #GrowthLoop #AudienceAcuity #NativeApplications #Snowflake #MarketingInnovation #IdentityResolution
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The 2024 US elections are right around the corner, and political campaigns need precision now more than ever!? ? With Audience Acuity’s political segments, you can engage the right voters at the right time—driving impact in this pivotal election season.? ? Here’s how we help you reach critical political audiences:? ? ???Donor Behaviors: Target individuals who donate to political campaigns, causes, or specific parties. Whether you're mobilizing supporters or raising funds, our data helps you reach proven political donors.? ? ????Political Party Affiliation: Engage voters based on party affiliation. Whether you're rallying your base or persuading undecided voters, ensure your message resonates with those who align with your platform.? ? ???Congressional Districts: Go local! Target voters based on their congressional district or state. Perfect for focusing on key swing states or districts where every vote counts.? ? In the final stretch before Election Day,?Audience Acuity?gives you the data and tools to engage voters who matter most—right where they are.? ? Make your campaign?count?this November.? ? Available in all major market places:?The Trade Desk, LiveRamp, StackAdapt, Yahoo, Google, Simpli.fi, Xandr. ? Contact Joe Lyons and Kaylee Sye to get started! #PoliticalCampaigns #Election2024 #AudienceAcuity #VoterTargeting #PoliticalDonors #CongressionalDistricts #TheTradeDesk #ProgrammaticAdvertising?
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to all you crazy adtech folks... it's our time to shine! looking forward to: ?? collaborating ?? partnering ?? learning if you're in the business of transparent, direct partnerships - let's meet and see how we can work together. rising tides float all boats ? let's see what the main themes for AdWeek are this year. some fun games can be had around how many times "ai" is mentioned on a panel... Joe Lyons #adweek #advertising #digital #marketing #audiences #data #1P #3P #identity #targeting #campaigns #activation #audienceacuity