Atturo Tires

The U.S. tire market saw strong consumer demand in 2024, presenting a golden opportunity for independent retailers to capitalize on shifting import trends, changing consumer preferences, and increased competition among brands. At Atturo Tires, we believe this market growth isn’t just about numbers—it’s about strategic positioning, smart inventory management, and providing value-driven products that customers trust. The Growth of Tire Imports & What It Means for You Recent data shows a surge in U.S. tire imports, particularly from emerging manufacturing hubs like Cambodia, Serbia, and Vietnam . This shift is largely driven by: ? Tariff Avoidance – With continued tariffs on Chinese-made tires, manufacturers are shifting production to new regions to keep costs competitive. ? Increased Supply Chain Flexibility – More manufacturing locations mean better inventory availability and reduced risks of shortages. ? Consumer-Driven Demand – More drivers are looking for durable, high-performing, and cost-effective alternatives to big-name brands. For tire retailers, this means a greater variety of brands and price points to offer customers—but it also means greater competition. How Independent Retailers Can Stay Ahead 1?? Stock Smart Retailers should focus on stocking brands that provide high performance without inflated pricing. Atturo Tires, for example, delivers premium quality without the premium price, ensuring strong margins for dealers while offering exceptional value to consumers. 2?? Highlight Performance & Value With more tire choices available, consumers are looking for trusted recommendations. Atturo’s lineup—ranging from the Trail Blade off-road series to the ultra-high-performance AZ series—caters to drivers who demand durability, reliability, and aggressive styling without breaking the bank. 3?? Educate Your Customers Tire-buying decisions are no longer just about price. Consumers want to know about terrain-specific performance, tread life, and warranty coverage. A well-informed sales pitch can turn a hesitant shopper into a loyal customer. 4?? Leverage Marketing & Digital Tools With consumer demand growing, having a strong online presence can make all the difference. Retailers should leverage Atturo’s marketing support, dealer promotions, and social media engagement to drive traffic and increase conversions. Looking Ahead As the U.S. market continues to evolve, independent retailers who stay agile, informed, and customer-focused will thrive. The demand is there—now is the time to capture it. ?? Interested in adding Atturo Tires to your lineup? Contact us today to become an authorized dealer and see how our value-driven approach can help grow your business. #TireRetailers #AtturoTires #PerformanceWithinReach #TireMarketTrends

Which terrain challenges your tires the most? We know that not all terrains are created equal—especially when it comes to the right tires for the job. At Atturo, we design our tires to handle everything from daily commutes to extreme off-road adventures. But we want to hear from you!

?? BIG MOMENT FOR ATTURO AND YOU ?? Retailers, this is why partnering with Atturo Tires makes sense. We aren’t just a tire brand—we’re a brand that invests in YOU. This weekend, Atturo Tires hit the NASCAR stage with a high-impact commercial, reinforcing our presence in front of millions of dedicated automotive enthusiasts. This isn’t just about visibility; it’s about ensuring that when customers walk into your shop, they already know and trust the Atturo name. ?? What does this mean for YOU? ?? Increased consumer awareness = Easier sales ?? More brand credibility = More confidence in our products ?? National-level marketing = Stronger local demand We’re committed to driving traffic to your stores with strategic branding, influencer partnerships, and high-profile sponsorships like this. When you stock Atturo, you’re backed by a brand that’s pushing harder than ever to make YOUR job easier. Let’s win together. ?? #AtturoTires #RetailerSuccess #PerformanceWithinReach #NASCAR

Performance meets durability in the toughest conditions. This side-by-side is pushing limits in the Argentinian desert, riding on Atturo Trail Blade SXS tires—engineered for extreme traction, control, and durability. For retailers, the powersports market continues to grow, and customers demand a tire that performs both on the trail and the job site. The Trail Blade SXS is built for hardcore off-roaders who need reliability without compromise. Stocking Atturo means offering race-proven performance at a competitive price—backed by a brand that supports independent dealers. Are you ready to add a premium SXS tire to your lineup? Let’s talk. #AtturoTires #TrailBladeSXS #Powersports #OffRoadPerformance #RetailerSuccess

Retailers—are your customers asking about winter traction ratings but unsure what they mean? We’ve got you covered. At Atturo Tires, we’re committed to helping you educate your customers with engaging, easy-to-understand content. Our latest video breaks down the Three-Peak Mountain Snowflake (3PMS) rating, explaining why it matters for winter traction and which Atturo tires carry the certification. With 3PMS-rated options like the Trail Blade ATS, Trail Blade A/T, Trail Blade H/T, and AZ810, your customers don’t need a dedicated winter tire to stay in control when the temperatures drop. Whether they’re commuting, overlanding, or braving a blizzard for a coffee run, Atturo keeps them gripping, ripping, and road-tripping all year long. ?? Pro Tip: Share this type of content with your customers to build trust and help them make informed tire choices! Encourage them to follow our social media for more insights. Find your nearest authorized Atturo distributor at atturo.com. #AtturoTires #RetailerSupport #TireEducation #WinterTraction #3PMS

?? BIG NEWS for Our Partners & Retailers! ?? Atturo Tires is taking brand visibility to the next level by partnering with the Professional Fighters League (PFL) for the 2025 PFL World Tournament! ?? This strategic collaboration puts Atturo Tires in front of hundreds of thousands of engaged sports fans, aligning our brand with the grit, endurance, and performance that defines both PFL fighters and our tires. What This Means for You: ? Increased Brand Exposure – National TV coverage on ESPN & ESPN+ puts Atturo in the spotlight. ? Direct Consumer Engagement – Reaching adventure-seekers and performance enthusiasts who value durability and power. ? Stronger Retailer Support – Our partnership fuels demand and keeps Atturo top-of-mind for consumers looking for high-quality, performance-driven tires. ?? Catch the Middleweight Roster Reveal ?? Friday, April 18 | 7 PM ET ?? ESPN | ESPN+ We’re committed to driving more customers to your stores by putting Atturo Tires where performance matters most. Stay tuned for more exciting updates from this game-changing partnership! #AtturoTires #PFLWorldTournament #PerformanceDriven

Not every partnership has to be a high-profile national campaign to make an impact. Sometimes, the most meaningful connections happen right in your own backyard. At Atturo Tires, we believe in supporting the communities where our dealers and customers live, work, and explore. Whether it’s sponsoring a local off-road event, showing up at a small-town car meet, serving pancakes at a scout breakfast, or partnering with independent shops for community-driven activations, these small-scale collaborations build lasting relationships. A little effort goes a long way. Investing in grassroots events helps strengthen brand loyalty, increase local visibility, and create authentic customer experiences—all without the commitment of a massive sponsorship. Shout out to Troop 459 and Pack 214 for letting us be a part of your pancake breakfast! So, let’s talk—how is your business engaging with your community? #AtturoTires #PerformanceWithinReach #LocalImpact

Expand Your Tire Sales with the Trail Blade X/T – The Hybrid Terrain Bestseller Retailers, are you capitalizing on one of the fastest-growing segments in the tire industry? The Trail Blade X/T is the perfect upsell for customers looking to upgrade from all-terrain tires without jumping to full mud-terrain. ?? 45,000-mile tread life warranty—longer wear means happier customers ?? Broad size range (17”–26”)—fits trucks, Jeeps, SUVs, and CUVs ?? Proven hybrid performance—off-road capability with smooth on-road manners ?? Strong margins, high demand—a profitable addition to your inventory Stocking the Trail Blade X/T means giving your customers a tire that delivers on style, performance, and value. Let’s talk about how you can increase your sales with Atturo. ?? Contact us today to learn more! #AtturoTires #TireRetailers #GrowYourBusiness #TrailBladeXT #TireSales #OffRoadPerformance

Retailers, Meet Your Next Best-Selling Tire: The Atturo Trail Blade H/T! ?? The highway is where your customers spend most of their time—whether commuting, hauling, or taking road trips. The Trail Blade H/T is built for long-lasting durability, all-weather confidence, and a smooth, quiet ride—and it’s ready to take over your showroom floor. Why Retailers Love It: ? Profitable Upsell Opportunity – Competitive pricing with higher margins than big-box brands.? ? 60,000-Mile Warranty – A major selling point for customers looking for reliability.? ? All-Weather Grip – Designed for wet, dry, and even light snow conditions.? ? Sizes for Every Vehicle – Perfect for SUVs, CUVs, and light trucks, expanding your sales potential. ?? Stocking Atturo = Higher Profits & Happier Customers.? Join 3,000+ dealers worldwide who are winning with Atturo. ?? Let’s Talk Inventory! Contact us today to get the Trail Blade H/T in your store. #atturotires #trailbladeht #tireretailers #profitability #highwayperformance

Looking for a stylish all-terrain option that delivers both performance and high margins? Meet the Trail Blade ATS—our 50,000-mile-warranty A/T sport tire. ?? Perfect for: ?? Pickup truck owners looking for aggressive styling ?? CUV & SUV drivers needing year-round traction ?? Business customers wanting durability without compromise ?? What sets it apart? - Bold sidewall styling for an upgraded look - Deep sipes & lateral grooves for top-tier wet traction - Available in sizes for 16” to 24” wheels Stock up today and give your customers the best of both worlds! Contact us for dealer pricing.