ATTN Agency

About five years ago I saw a post here on LI from Bobby Dietz breaking down some GA trend data to showing...ah I don't even remember anymore. I just remember that I was impressed by the insight, and he became an immediate "follow" for me. Through that follow I started picking up some fantastic tips around digital campaigns from Justin Buckley ??. Then from Andrew Buckley??. These guys were smart, insightful, data driven marketers, with their fingers on the pulse of what was new in growth marketing. I was going down click holes on their case studies. ATTN Agency had my attention. I was officially a fan. I must have sent them a couple hundred emails over the next two years, and I was incredibly excited when they finally started to work with MNTN. Through...another sales rep. Because...my prospecting sucks. (Kindly SDRs - no need to DM me about how you can help me write better emails - that's not exactly my line of work these days, and I've learned what I need to from the fabulously talented Jason Nutting.) BUT...the point is that we finally grabbed the attention of ATTN. A year later I finally got to meet Justin Buckley during a trip to San Diego. My first words were "I got to tell you Justin...I'm a fan." And I still am. ATTN is absolutely NCRDBLE at leveraging paid media for their client's growth. They have amassed a fantastic amount of talented individuals that understand MER, growth hacking, incrementality testing, and channel fit. THIS is the type of agency we love working with as a preferred partner, and the case study below is the type of results you can expect to get from them. If you haven't yet give them a follow. You might just become a fan. https://lnkd.in/g-QKHzbe

Streamline Your Ad Campaigns! Justin Buckley, Co-Founder ATTN Agency, reveals how categorizing campaigns improves results. Discover how asset breakdowns by audience, creative type, and more can help optimize your strategy!

Expanding into new channels is hard. Investing in new creative is expensive. Doing both at the same time - investing in fresh creative to support a new channel - can feel very risky. I'm constantly evaluating ways we can help challenger brands open up new opportunities while minimizing the risks founders, operators, and marketing leaders feel when taking a leap of faith. Working with our strategic partner MNTN, ATTN Agency has collaborated on an offer to help our partner brands expand into Connected TV by getting ready-for-TV ads made at no additional cost. That's right... Zero new dollars for multiple variations of 15 second and 30 second video ads. As a Premier Partner with MNTN (shoutout to Dan Terek, Erica Ripperger, and Alexa (Lexi) Tierney for being such incredible strategic partners), we've delivered original videos, testimonial videos, and animated videos for our clients at no cost outside of their ad spend. And as a partner we're getting these assets in front of our target audiences at an average 20% discount to retail CPM. And our clients own the finished assets to use them anywhere else. On Meta, on TikTok, and on YouTube. If you’re thinking about expanding your marketing stack into Connected TV, but need proof of concept that it works before investing heavy into creative, let's talk. //////////// If this offer sounds good (almost...too good), but you want to see an example of a 30 second ad we've collaborated with MNTN on, this video was completed for our client Bones Coffee, with a 60 day turnaround from brief to delivery. DM me and I'll show you the 3 other variations we got delivered for no additional cost.

Join us for an insightful webinar where industry experts dive into key strategies that can elevate your eCommerce game. We’ll cover essential topics including: - When to Start Acquiring Customers: Understand the optimal timing to begin customer acquisition, addressing crucial sales questions and developing an effective discount strategy. - From Prospecting to Retargeting: Discover when to pivot from prospecting to retargeting, ensuring you’re engaging with the right audience at the right time for maximum impact. - Capturing Sales Pre-Email Flows: Learn how to capture as many sales as possible before your email flows kick in, with insights from LiveRecover on increasing conversions without discounting. - Building for Q5/Q1: Prepare your funnel to play both offense and defense as you build towards the high-impact periods of Q5 and Q1, ensuring your strategies are robust and adaptable.

You Already Planned Q4, Right? The countdown to Black Friday/Cyber Monday 2024 has begun! This is the "Super Bowl" of e-commerce, where every test, strategy, and creative concept you've experimented with all year comes into play. But are you ready to navigate the unique challenges 2024 presents? ?? Competing with Political Advertising This year, the race for ad space will be tougher than ever due to political advertising leading up to the presidential election on November 5th. Political campaigns will drive up CPMs on social channels as they battle for views and impressions; not caring about driving a single “conversion.” This makes it crucial to build your retargeting lists NOW and leverage every available channel to drive awareness before costs reach their peak. ?? September & October: Laying the Groundwork Your focus for the next two months should be on filling your remarketing segments. Shift budget towards driving relevant traffic, encouraging email sign-ups without immediate purchases, and building retargeting audiences. This is also the time to pre-test creatives, boost subscriber growth, and partner with other brands for giveaways to maximize your reach to new audiences. ?? Key Events: Labor Day: Last chance to test promo strategies. Halloween: Only participate if you can stay on brand or cause a massive interruption. Amazon Prime Day #2: Compete at your own risk but you better have a stellar deal. ?? November: The Main Event BFCM is the time to offer your best deals of the year. Consider flash sales, exclusive bundles, and aggressive discounting strategies to attract and convert as many customers as possible. ?? December & Beyond: Maintaining Momentum Unlike the last few years, there is no break between Cyber Week and Holiday Sales. If you’re shipping cutoff (last chance people can order to guarantee it’ll arrive before Christmas) is December 18th, then you have about two weeks to push your Holiday promotion to an already depleted customer base. After Christmas, slow down, focus on New Year messaging, and consider an inventory blowout to clear out stock. ??? Creative Assets: Ensure you have a wide range of creative assets ready to go. From updated UGC content to product-focused overlays, your visuals should prominently feature discounts and urgency. Remember, the ad environment will be highly competitive, so your assets need to stand out. ??? Important Dates: Election Day: November 5th Black Friday: November 29th Cyber Monday: December 2nd Christmas Eve: December 24th Now is the time to finalize your strategies and start building everything! The e-commerce landscape during Q4 will be more competitive than ever, but with the right preparation, your brand can have its best year yet! #Q4planning #strategicplanning #marketingstrategy #holidayseason #digitalmarketing

This guy is an absolute beast. The work I saw him do was aspirational, I wish I had 1/1000th of his talent. If you are looking for a video editor or creative director, Justin is your man.

BRB, updating meeting descriptions...

Can't miss, won't miss

Kicking off the flood of Q4 prep events, join Andrew Buckley, Colin Dougherty, and I as we talk about how to drive a strong end of 2024 and launch a strong start to 2025. Some of the topics we're going to talk through, Q4 Prep Work -> Understanding What Promo Strategy Will Drive the Most Conversions & Conversion Value -> When Should You Launch Your Promo? -> Harnessing Competition: DTC vs DTC, DTC vs Amazon, & DTC vs Retail -> How to Understand Profitability During Discount Season -> Planning for the Q5 Return Avalanche -> Using Social Proof & Ad History to Your Advantage -> How to Create Ad Diversity in the Stack -> Leveraging YouTube to Expand Reach -> Essential BFCM Email & SMS Flows -> Creating Urgency Through Email Campaigns & SMS Exclusives -> How to Create Mass Awareness through Direct Mail Q4 Execution -> How Live Recover Works To Improve Conversion Rate -> De-duping Conversion Overlap Between Live Recover & Message Flows -> Being Ready to Pivot if a Promo Flops -> Optimizing for New Customers Q5 Kickoff -> Battling Sale Hangover Periods -> Escaping the Discount Trap -> Giving Your Customer a Reason to Come Back -> Improving 90 Day CLTV -> Expecting & Combatting Efficiency Drops in Q5 -> Solving Customer Problems to Reduce Returns Hope to see you there!

Expanding into new channels is hard. Investing in new creative is expensive. Doing both at the same time - investing in fresh creative to support a new channel - can feel very risky. I'm constantly evaluating ways we can help challenger brands open up new opportunities while minimizing the risks founders, operators, and marketing leaders feel when taking a leap of faith. Working with our partner MNTN, ATTN Agency has collaborated on an offer to help our partner brands expand into Connected TV by getting ready-for-TV ads made at no additional cost. You read that right. $0 for multiple variations of 15 second and 30 second video ads. As a Premier Partner with MNTN (shoutout to the legend Dan Terek for being such an incredible strategic partner), we've delivered original videos, testimonial videos, and animated videos for our clients at no cost outside of their ad spend. And our clients own the finished assets to use them anywhere else. On Meta, on TikTok, and on YouTube. If you’re thinking about expanding your marketing stack into Connected TV, but need proof of concept that it works before investing heavy into creative, let's talk. //////////// If this offer sounds good (almost...too good), but you want to see an example of a 30 second ad we've collaborated with MNTN on, this video was completed for our client Torque Detail, with a 60 day turnaround from brief to delivery. DM me and I'll show you the 3 other variations we got delivered for no additional cost.