Atticus

We got a client listed in a Forbes Top 10 off the strength of our content. It didn’t happen overnight… Here’s the realistic timeline that got them there (so you can do it too): 1. February 2024 - Building a niche audience. This founder struggled to drive predictable leads from their ICP: non-technical SaaS founders. - We clearly defined his ICP (funded non-technical SaaS founders). - Built his network with high-value connections. - Created lead lists of funded startups on LinkedIn Sales Navigator. - A/B tested messaging until we found message-market fit. - Began targeted outreach. Within months, he was generating 4–6 ICP-fit, sales-qualified leads per month. 2. May 2024 - Building LinkedIn authority. Before posting, we optimized his profile. Previously, he wasn’t getting inbound leads, and his audience was mostly freelancers. To fix this: a. Repositioned him for larger brands – Clients saw his company as a consultative partner, not just execution. We amplified these narratives in his profile and content. This helped him grow 2,500 niche followers in 4 months. b. Optimized his profile like a landing page – Before, it wasn’t clear what he did or why choose him. We clarified: - Who he serves - The benefit he provides - How he delivers that benefit - Content strategy audit – His content had gaps, so we shifted from "how-to" posts to insight-driven content, attracting buyers—not DIYers. Inbound leads doubled, now generating 3–4 high-quality opportunities per month on $120K+ ACV deals. 3. Ongoing content optimization (Aug 2024 - Mar 2025) Most founder brands grow sporadically. We take a scientific approach. - We track every post to see what generates MQLs (ICP who likes, comments, connects, or views his profile). - Create a monthly report, identifying what drives 80% of ICP results. This turns content into a self-improving flywheel, scaling him to 5,000 niche followers in 8 months. PRO TIP: We pass MQLs to an SDR—booking meetings with prospects who already know and trust the business via LinkedIn DMs. The result? ? Forbes Top 10 feature ? Predictable demand generation: 10+ SQLs/month ? $100,000s in pipeline—just from LinkedIn Want us to implement this strategy for you? Click the link at the top to visit our website.

How my team and I book another 5-10 Sales Qualified Leads every month from our B2B clients' LinkedIn profiles using this hidden LinkedIn outreach hack: BACKGROUND: Anyone who has tried LinkedIn outbound knows how powerful Sales Navigator is. Everyone remembers creating their search for the first time seeing thousands of ideal prospects, filtering with laser-focused parameters, and having their messages land directly in decision-makers' inboxes. Only to realize the crushing disappointment once they burn through all 150 of their paid LinkedIn InMails with ZERO pipeline progress. So what now? Most companies are stuck with below-average acceptance rates and resort to pitch-slapping people just to book meetings. But what if I told you LinkedIn has 800 more InMails available for you... Free of charge? They're called "Open Accounts." The problem? LinkedIn doesn't make it easy to find these Open Accounts on Sales Navigator. There’s no filter for them. Most people don’t even know they exist. Over the past year, my team and I have run outbound campaigns for 15+ B2B firms, leveraging these 800 free InMails to book an additional 5-10 SQLs per month. But in the beginning, we were wasting hours manually searching Sales Navigator for Open Accounts. We built a system that streamlines the process- finding open accounts, scaling messaging, and adding another powerful channel to LinkedIn outbound. Here’s how it works: 1. Build a high-intent lead list We use a sales enablement tool to pull 600+ ideal ICP leads—filtered by high-intent events like: - Job changes in the last 90 days - Recent LinkedIn activity (e.g., posted in the last 30 days) - Recent funding rounds These leads are more likely to respond via an Open InMail. 2. Automatically find Open Accounts Our LinkedIn process scans and identifies Open Accounts, saving hours of manual work. 3. Create messaging that attracts Open Accounts A template we’ve found to work well: ?? Hi {name} – we've been helping {X persona} drive {X result}. {X person} plugged in our tool and saw {outcome} in {X days}. Know anyone who’d be interested, yourself included? 4. Personalize at scale with Spintax We use Spintax to add dynamic personalization (name, company, and specific pain points). 5. Scale outreach with automation Once the list is ready, we hit play, automating the 800 free InMails that would otherwise be a manual effort. 6. Optimize based on responses We send 300 messages and track response rates. If we don’t see positive responses, we refine: - Testing a different ICP pain point - Highlighting another key benefit 7. Find “message-market fit” We A/B test variations of our messaging to determine what resonates. Once we find a winning Sales Navigator message, we scale it across multiple LinkedIn accounts. Curious to see how this works in action? Send me a DM. Picture credit: Valley

CEO: “LinkedIn is a waste of time; a couple of meetings won’t move the needle.” I’ve heard this a 100 times. But then I look at our own pipeline and see LinkedIn drives 80% of our revenue, and 7M+ people read my content yearly. 6 myths you need to overcome to get LinkedIn working for your tech firm: BACKGROUND: Over the last 3 years, I’ve spoken with 700+ Execs Most of them tell me the same things: They notice channels are losing effectiveness. They have no way of getting predictably in front of buyers. They have reached as far as they can go with referrals These have never been challenges in my business. Why? I went all in on building a founder-led brand. I had the same fears as you. "What if it doesn't work and I look stupid?" Fast forward to today: - LinkedIn drives 80% of our leads (most decision-makers). - $800K as a channel in less than 2 years. - It allowed us to raise investment from the NASDAQ group. Let's dive in: 1. “My audience isn’t on LinkedIn.” More than likely, your decision-makers are lurkers. They never post, but they are watching. Even if they aren’t, their lower-level reports certainly are. You can still align with them and multithread up. 2. “I’m not a copywriter and have no idea how to structure content.” I get it. Writing is hard. But Da Vinci wasn’t born to paint—he got good because he painted a lot. You have multiple options to start your content journey. Want to be involved? Try co-writing with an agency. Want to be hands-off? Work with a founder-led branding agency experienced in your niche. 3. “My executive brand shouldn’t be a demand channel; I’m not going to be in my DMs all day.” LinkedIn is a brand amplifier for all your channels. Posting valuable, authoritative content adds lift to your team’s efforts. Seeing your content improves response rates on email and cold calling when suddenly your buyers say: “We’ve heard of you guys.” This is how you penetrate the top of the funnel before your buyers are even in consideration. 4. “I don’t want to post daily; I’m worried my network will be put off” I get it. But how badly do you want to drive an outcome? Every post is another shot on goal to make a new connection that could lead to revenue. However, only 1% of your network sees your posts anyway. Plus, no one ever complained about reading something that actually helped them solve a problem. 5. “I’m not into that ‘rah-rah’ cheap hook-driven content; my buyers won’t be into that.” While influencers opt for short, flashy posts, countless highly successful executives (Gal Aga) are driving millions from the platform with deep, valuable posts. It’s not about aesthetics—it’s about the depth of value. 100 views from your buyers are worth more than 10,000 random eyes. TAKEAWAY: LinkedIn isn’t just the flavor of the month. It is the center of the 2025 GTM playbook. It transformed our clients and our business. And it can do the same for you. It all begins with one post.

In the last 2 years, I have driven $800k from my personal brand.?If I were to start my Founder brand again here are 3 tips I would use to get the same results in HALF the time: The answer? Watch the video below from my recent podcast with Audrey Chia. You can watch the full episode here to learn more about my weird career from semi-professional electronic DJ?- making No.1 Beatport records to selling C*nn*bis SEO, and now building the brands of 7/8/9 figure executives at Atticus here: https://lnkd.in/eJwRdci3 P.S Thanks for having me on the podcast Audrey! Want to book me for your podcast? I'm actively looking to go on podcasts on marketing, demand generation, sales, and agency growth. Send me a message :).

Last year I got on a call with a SaaS CEO who thought LinkedIn was a complete waste of time. 12 months later and it’s now driving his entire pipeline. Here’s how it happened: He was really skeptical when we first started working together. Why? Because he just didn’t think his buyers would respond to his content. Not to mention he had NEVER been able to book meetings on LinkedIn before (with neither inbound nor outbound). So we started working on a content strategy that would build targeted engagement and authority with every piece of content we put out. It was all about the small wins at first. But pretty soon those small wins started to compound: - 8-15 SQLs ever month - Increased conversations with prospects - People telling him his content was “crushing it” - He's generated $85,000 from Li in the last 90 days But the best part is… he’s doubling down on LinkedIn. Because it’s completely changed his perspective and trajectory of his business. Look, if this client has taught me anything it’d be this: Skepticism is natural. But once you commit to the process and pair the right system with consistency? That’s when LinkedIn goes from just a “nice-to-have” to a major growth channel. Because when content works, it doesn’t just generate engagement… …it generates actual results. - Want to talk about working with us to scale your pipeline on LinkedIn? Apply here: https://lnkd.in/eKDM5sZT

?? OPPORTUNITY ?? For 2 Coaches/Service Providers who want to work closely together to build their business to 6 figures & beyond using LinkedIn. (The demand for this cohort has been crazy, before launch we sold out the majority of the slots before even posting about this...Only 2 spaces left now!) Doors close next Friday. Scroll through the carousel for more information. - Ready to sign clients on autopilot from LinkedIn? Message me "I'm In!" and I'll send you the full offer details.

I’ve built the personal brands of 30+ 7-figure founders in the last 12 months. 7 brutal truths every founder must know about creating content on LinkedIn: 1) AI-generated content won’t get you leads or an audience → No matter what the AI gurus say, 100% AI-generated content is easy to catch. → That means you need to either write it yourself or work with someone who takes the time to learn more about who you are, and what you stand for and use that to write posts that are a direct reflection of who you are. Generic AI written does more damage to your executive brand than not posting ever could. 2) Followers do matter up to a certain point. → While numbers aren't everything, they do open doors. → The more people follow you, the more likely your content is to end up in front of the right eyes. Make no mistake though... it needs to be the RIGHT eyes. 3) Commenting on big creators is a Ponzi scheme. → Constantly commenting on influencer posts won't magically boost your reach. → Use Aware to build a list of industry counterparts and smaller creators who are more likely to support your posts. This is the 20% of your commenting efforts that will lead to 80% of your engagement. 4) Personal branding cohorts won’t work for you. → You’ll end up becoming a bottleneck in your business. → Focus on outsourcing your content to an agency that understands what it takes to drive business results. Speed is everything in start up land. Each second you spend learning a new skill is time when your better-prepared competitors collaborate with experts to capture more market share. 5) Most people want to be thought leaders, but 99% have nothing new to say. → Don't chase trends - talk about what YOU think. And that comes down to distilling: What you stand for? What experience do you have in this topic area that positions you as expert? What do you believe about X industry that other people may disagree with or think is crazy? Strike a unique POV. Be bold. Be polarizing. Playing it safe gets ignored. 6) Vanity metrics won't pay your bills. → Likes and views are nice, but conversion and real connections matter more. Focus on the: RIGHT qualified leads. RIGHT connections. RIGHT followers. If it's not your target persona, it's a waste of time. 7) Consistency isn't just about posting daily. → It's about delivering consistent value and messaging to your audience. But most of all, you need to know that half the stuff the LinkedIn gurus preach will do absolutely nothing for you. It is aimed towards an audience of freelancers looking to get more work on here, Not for founders looking to drive revenue at the mid-market and enterprise level. That's a different ball game. - Which of these harsh truths landed most? 1,2,3,4,5,6 or 7? Let me know. P.S Tired of never getting responses to your comments? Check out Aware in the comments for how to build a niche-specific audience that will ACTUALLY engage with your posts.

Most founders struggle to "sell to the C-Suite." They fumble the money conversation and get stuck with surface-level answers that lead to slipped deals and lost revenue. Here are 5 questions to uncover the pain to get the deal done (the order matters): 1. “What is the state of your revenue today? Is it in a lagging state, just starting or high velocity?” First off you want to make sure they can pay for your services. This question dives straight into the money conversation in a subtle way. It will tell you 3 things: - Do they have revenue troubles - Are they starting and in start up mode - They are already established and looking for growth Each situation will help you to identify a buyers sensitivity on price and open up the conversation into pain. Pro tip: if they are in a lagging state a simple open-ended question could be “why do you think are having difficulties with X?” 2. "What is your stated metric you want to hit in top line revenue for the end of the year? (It’s important as a consultant for me to know this)" Executives are tasked with improving one critical metric: top line revenue. This question dives into the heart of one of the biggest priorities for the buyer. It also gives you the ultimate goal you can anchor your pilot towards. 3. "What is the probability of you getting this made?" Right after you’ve asked somebody’s goals this question unveils so much about the nature of the problem(s). There’s 3 answers: 1. I think it’s likely if we do xyz. 2. No I don’t think we will hit it currently. 3. Yes we will hit it no problem. Pro tip: if the answer is overwhelmingly positive that's not going to be pain enough for them to prioritize your deal - ask: “Sounds like everything is ok with xyz, I'm just curious to know why we are even talking, what’s actually going on the business for you to prioritize this initiative?” 4. “What was working and what is working better now?” This creates a timeline in their head in regards to what could have caused the problems they are facing. For example: email marketing might have been yielding more SQL but now ads are more effective. This segues you perfectly into teeing up open-ended business value questions like: “How has that change impacted CAC? How would you quantify how much has been lost?” Clear the baggage with what they have tried before and position yourself as a new opportunity, 5. “What do you envision are some of the outcomes of that challenge not being resolved over the next 6-12 months?” Once you have the business problem asking this question makes the executive think of the long term implications of leaving this problem unsolved. The result? Imagine consequences of inaction will create urgency to get the deal done. - Bonus Pro Tip: the next level up is asking all of these questions with context and understanding of their business. For example: “I saw you guys recently had a funding round in March with Sequoia, curious what the state of your revenue today?”

Want to build a massive audience on LinkedIn? Here are 5 Creator tools to accelerate your audience growth (they're free): 1. Canva Canva is a free drag-and-drop design tool with powerful features, even on the free plan. Use it for creating LinkedIn carousels. Pick a carousel template, add your content, and you're ready to post. Carousels get massive engagement on LinkedIn, and Canva makes it dead simple for anyone to create them. 2. Answer The Public Answer The Public is a search listening tool that gives creators insights into what their audiences are looking for. Use it to uncover what questions your audience is asking, which makes for easy content ideas. Try it, and you'll unearth questions you never would have thought of from your audience. 3. Aware Everybody tells you the two-part formula for LinkedIn growth is content and commenting. The only problem is LinkedIn does a terrible job of showing you accounts in your niche that actively create content. Aware is the best-kept secret of the fastest-growing creators which allows you to: - Find accounts that create content in any niche - Compile those accounts into ready-made lists for commenting - Add those accounts to custom lists The impact? Creators comment 5x as fast and enjoy accelerated growth. 4. Authored Up Authored Up lets you see what your LinkedIn post will look like, so you can format it accordingly. You want your entire hook to be visible, especially on mobile. And Authored Up makes this a breeze. It also has a hook library and powerful analytics to gauge what posts perform the best. Authored Up is a must-have for any LinkedIn creator. 5. Cleo Is a Google Chrome extension that displays the top-performing posts for any LinkedIn profile. Find top creators in your niche on LinkedIn and discover potential viral post topics and formats. Use these proven LinkedIn posts as inspiration to create your own posts. Cleo is a lifesaver when you're stuck for content ideas. P.S B2B Pros: did I miss a tool? Let me know in the comments!