Attention

We often see the complaints of BDR’s and sales folks who do cold calling wrong. I’m going to do something a little different. Shoutout to Noah Kaye at Attention for killing the cold call game. Noah hit me on my cell phone a couple months back, his cold call was great. Who I am Why I’m calling What we do What I want The timing wasn’t good at the time and I told him to call me back in a couple months. Noah called from the same number, a couple months later and reminded me of our first call. I immediately remembered him. I wasn’t familiar with the brand but asked if they were using Dimmo ?? so I could quickly take a look at a demo and see if there was symmetry in their offering and what I need. Noah checked and they were on Dimmo, he also offered to send a brief Loom outlining their product/service. I took a look, found immediate symmetry and booked a meeting. If you’re a BDR and you’re making dials. Be like Noah. Sometimes the timing isn’t right. That’s okay. Sometimes the prospect wants to see if there is symmetry before booking a meeting. That’s okay. Have the tools you need at the ready to get that meeting booked. Thanks Noah for the call! Looking forward to our meeting later this week.

We're seeing >8% positive reply rate on a fully automated campaign using 'recently hired an individual contributor as a signal. The trick: call out the IC's name in your email and infer an initiative/problem this might indicate. eg. Subject line ‘how’s Jake ramping?' Here's the breakdown of how to build this: 1?? SalesNav: filter for new hires in your ICP (<1yr at current company role + changed jobs) 2?? PhantomBuster: SalesNav Search export (run 1X daily) 3?? Clay: 1. PhantomBuster API call 2. Enrich company 3. People search (include all relevant titles who the IC reports to*) 4. push to new table 5. waterfall email enrichment 6. lookup IC name from first table 7. push to Instantly (add ICs name as custom variable in settings) 4?? Instantly: sequence leads Clone this across all target personas and automatically sequence 100s of relevant leads each week. Let me know if you want the clay template and I’ll send it over.

Cold outbound is hard, but don’t make it harder than it needs to be. For me, personalization boils down to one thing: relevance. I don’t care if you mention Malik Nabers being an absolute baller in fantasy (12/182/2 loading in his comeback), but at the end of the day, that isn’t helping my team close more deals, so it’ll probably be crickets. Here’s what my team is doing to ensure we stay relevant as a startup. First, twice a week, we do multi-hour cold-calling blocks. What we used to do was call anyone with a sales title, but that has changed. Relevance starts with being personalized to the industry and persona that you are reaching out to. If you’re giving a broad pitch, you’ve already dug yourself into a hole. Instead, bucket your outreach to specific people in specific industries, learn from your v1 messaging, and iterate your talk tracks going forward. Each bucket should have fundamentally different messaging that will resonate specifically with the person you are reaching out to. Over time, you will learn what persona X in industry Y in each bucket really cares about. This will not only increase your conversion rate but also scale your outreach to engage with more people. Higher conversion, more conversations—everyone is happy. Now, our cold-calling blocks are concentrated on one persona in one industry. Our speed of learning about their specific challenges has exponentially accelerated. We now have a more intimate understanding of our ICP, and WAY more meetings on the calendar. What are other people doing to optimize their outbound efforts?

As requested by a few people, tagging a few of the horizontal slingshot companies in each category (not an exhaustive list!): A few examples starting with voice and transcription: - Recruiting - generative voice conversation can conduct initial screens Metaview, Screenify, Interviewer.AI, ConverzAI - Product & Marketing - voice can be used to gather feedback and A/B testing, user research Listen Labs, Voicepanel, Outset, Voiceform, Conveo (YC S24) - Sales - voice agents can train reps, meetings can be transcribes inbound/outbound calling can be automated Rilla Hyperbound Siro Attention - CS - voice agents can field calls, and help train, analyze, and improve agent performance PolyAI Parloa Tenyx - Finance - voice can help with collection reminders Stuut Workflow automation - Finance - AI can help ingest and review invoices and contracts, verifying across audit checklists Klarity - Sales (and more broadly) - AI can help auto entering data into CRMs, HRIS, etc., contract review (many of the above sales tools do this) Content generation - Sales & Marketing - marketing content generation, automated outreach Jasper Copy.ai Writer StyleAI daydream 11x - Product & Design - automated prototyping Chordio Polymet (YC S24)

?? Elevate your sales game with the perfect balance of emotional intelligence and AI! ?? In our Attention x ZELIQ webinar, Ben Aghion & Jean Pierre Boutin shared how smart tools and human connection can drive sales success. Learn how to better understand your leads, personalize outreach, and optimize every interaction with ZELIQ’s advanced features and Attention’s real-time coaching. ?? Watch the full webinar here: https://lnkd.in/eQPu3hjx

Attention.com is All You Need

3 decisions that led me to where I am today. A few weeks ago I had a great chat with Anis Bennaceur from Attention. One of the best questions he asked me was ?? What are the three pivotal moments in your career that got you to where you are today?” 1?? Moving to Berlin Coming from Belgium, where opportunities in tech are quite limited, I knew I needed to make a move to grow in the industry. In Europe, if you want to make it big in tech, you typically choose between Berlin, Paris, or London. I chose Berlin and it immersed me in a bunch of hyper-growth startups. Working there taught me a ton. Seeing from the inside how great companies are managed taught me a lot and this has a massive impact on how we do things at ColdIQ. 2?? A life-changing pep talk from a friend turned business partner Mich and I had been friends for a long time (10+ years now). One day, during one of our chats, I was venting about how unfulfilled I felt in my job. He looked at me and said something that shook me: “You’re the only person I know who could compete with me in business, but that’ll never happen if you keep being an employee. Our 20s are the decade where we need to make magic happen.” That conversation lit a ?? in me. It made me promise myself to never work for someone else again. After multiple discussions, we decided to join forces. I teamed up with Mich, and the rest is history. 3?? Choosing to make it big When I joined Michel, we both wanted the freedom that entrepreneurship offers. At some point, we had to take a big decision: ?? Do we want a business that supports our lifestyle? OR ?? Do we want to build a real company? While living the digital nomad life in Bali was great, we realized we wanted to aim higher. We decided to go all in and commit to building the biggest business we could. It’s sometimes difficult to asses how much a decision can impact your life in the long term. It really resonates with the quote from Steve Jobs “You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” Curious to hear what are key moments that led you were you are today?

Lessons learned from a campaign that Jake and I wrote that generated 44 responses and 9 meetings (on the first email). 1. Brevity is key. The copy was sub 50 words. The goal is to spark interest, not explain everything we do in an email. 2. Relevance is king. The campaign was targeted at people who attended a summit at which Jacob spoke. This of course presented a unique opportunity that is hard to scale, but relevance > personalization every single time. 3. Always follow up. We’ve generated a couple more meetings just from a quick follow-up, providing additional context and value. 4. Having a low friction CTA: "Worth discussing further?” No pressure for a call, or to nail down a specific time. Everyone knows we want a call on the books, but that first bite is by far the hardest to achieve - make it as easy as possible. As noted, this campaign is unfortunately hard to scale given it was based on a specific event, where people (may) have received context about Attention. These best practices apply to any email, however.

10X Growth with AI: Attention Case Study ?? ? AI is revolutionizing how businesses grow, but reaching?10X growth?requires more than just using new tech—it’s about being ahead of the curve with your tactics. How can companies use AI to boost productivity, enhance customer engagement, and increase revenue? In this session, Anis Bennaceur, the CEO of Attention.com?will share how they used AI to achieve 10x growth YoY. They will discuss practical applications on demand-gen, revops, sales, CS, product, and marketing - and how AI can lead to real, measurable success. ?? What you’ll learn: - AI in Action: How?Attention.com?used AI to find unseen growth opportunities and improve customer experiences. - Scalable Strategies: Tips for building AI strategies that grow with your business. - Common AI challenges and how to tackle them. - Key metrics that show AI’s impact on business growth. Save your spot! ? https://lnkd.in/dwvzcPka

Meet Attention, our diamond sponsor for RevCon 2024! ?? Attention is hosting a session on "10x Growth with AI - the Attention Case Study" at RevCon. Register here!?? https://lnkd.in/dwvzcPka Attention offers an AI-powered platform that delivers real-time insights, on-the-spot coaching, and automated task management during calls. This revolutionary tool enhances communication, helps reps focus, and accelerates deal closures. Why Attention? - Easily fits into your existing sales tech setup? - Cuts down on manual tasks and streamlines workflows? - Designed to ramp up productivity and performance? - Perfect for sales teams looking to shine in a competitive setting ? For more information, visit Attention's website here!? https://lnkd.in/deCWTE9c