ATRO Parts

Say hello to Drake Piper—Director of Sales Training. With nearly 30 years in the heavy-duty trucking industry, Drake brings application and product knowledge, a quick wit, and a passion for training to help ATRO customers and team members succeed. Since joining ATRO in 2021, Drake has played a key role in product development, creating hands-on training and delivering real-world support that has helped us build ATRO University, solve problems in the field, and make life easier for our customers by improving performance and reducing downtime. Before ATRO, Drake held leadership roles in product development, sales strategy, and aftermarket solutions, and he’s dedicated to sharing his extensive experience and knowledge to help others grow. Looking for expert training on ATRO Parts?? Connect with Drake to learn more about ATRO University! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

Meet Clara Guerrero—Learning & Development Specialist for ATRO University. ? Clara supports the ATRO sales team by coordinating and delivering product training at company showcases, sales events, and on-site customer visits. Since joining ATRO in January 2025, she has helped our customers better understand and utilize ATRO’s products, tools, and educational resources—especially ATRO University. Clara brings energy and a customer-first mindset to everything she does. She listens carefully to customer feedback during training sessions to tailor education to their needs, challenges, and goals so they develop confidence in selling and representing ATRO Parts. Before joining ATRO, Clara built a successful career as a professional athlete and bowling coach. That experience sharpened her coaching, public speaking, and goal-setting skills—skills she now uses to create training programs that empower our customers and team members. Looking for expert training on ATRO Parts?? Connect with Clara to learn more about ATRO University! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

ATRO Parts fuels the fastest show on earth with Shawn Reed Racing sponsorship! Top Fuel racer Shawn Reed and his Reed Trucking & Excavating team are pleased to announce the addition of ATRO Parts as an associate-level sponsor, kicking off a four-race agreement that will see Reed fly the ATRO logo on the side of his 11,000-horsepower machine starting with this weekend’s NHRA Arizona Nationals near Phoenix. “When you hit the throttle on a nitro-fueled high-horsepower machine, and blast down the track at 330 miles-per-hour in under four seconds, you greatly appreciate the quality, durability, and reliability of the parts in the vehicle underneath you,” said Reed. “Whether it’s in our Top Fuel car or my fleet of Reed Trucking & Excavating heavy-duty vehicles back in Washington, those attributes are not an option, they’re a necessity. We rely on ATRO’s parts to keep things operating smoothly at our ‘day job,’ and we’re proud to now represent them on the race track starting with this weekend’s event at Firebird Motorsports Park.” ? Beyond his outing in Phoenix, Reed will carry the ATRO logo on his Top Fuel dragster during the NHRA Winternationals next weekend in Pomona, Calif., as well as the Indianapolis and Dallas events, scheduled for later in the season. ?? See you at the starting line! ?? ATRO Parts. Performance that drives your success. https://lnkd.in/gHRtQY6N ?? Stay connected! Like, follow, and share our page.? #ATRO #ATROParts #ShawnReedRacing #NHRA #HDTrucks #HeavyDutyTrucks #CustomerSupport

Meet Dawn Peters—Learning & Development Specialist for ATRO University. Dawn brings a unique and dynamic approach to training and development at ATRO. As a Learning & Development Specialist, she works closely with the sales team—attending trade shows, open houses, ride-alongs, and in-person training sessions. She’s played a key role in developing ATRO University and its courses, ensuring our customers and team members receive top-tier education on ATRO's industry-leading products. With a background as a registered nurse and over 10 years in leadership, Dawn managed multiple surgical centers, overseeing training, in-service education, and operational efficiency for over 100 employees. Her experience in training and education and her natural ability to connect with people makes her an important part of our ATRO team. Dawn listens and brings positive energy to every interaction to create meaningful relationships and trust—helping our customers feel confident in ATRO Parts. Looking for expert training on ATRO Parts?? Connect with Dawn to learn more about ATRO University! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

Meet Bill Halliburton—Area Sales Manager for Arkansas, Kentucky, and Tennessee.? With nearly three years at ATRO and over 40 years in the heavy-duty trucking industry—including 32 years with Haldex and 10 years with FleetPride/Mat Holdings, Bill brings deep industry expertise and a results-driven approach to every customer interaction. He takes pride in selling ATRO industry-leading products backed by a top-performing team. Bill believes in keeping his word and making it easy to do business with ATRO. He delivers high-quality products, outstanding customer service, and expert support to help our customers keep trucks on the road and operate more efficiently. Ready for the most durable and reliable heavy-duty truck parts in Arkansas, Kentucky, and Tennessee? Bill is ready to help! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

Say hello to Tom McDermott—Canada and Northeastern Region Sales Manager; also covering the territory of Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont.? With 19 years at ATRO, Tom has been part of the company's journey from a torque rod provider to the industry's leading polyurethane heavy-duty truck parts manufacturer. Now leading a team of twelve, he is passionate about helping educate customers in suspension and torque rod training, ensuring service providers and fleets understand the value, design, and engineering of ATRO Parts and the unique difference that separates ATRO Polyurethane blends from our competitors.? Before joining ATRO, Tom worked as a sales representative for Spectra Premium in New England and holds a bachelor's degree in business administration with a Marketing concentration from Westfield State University.? When you're ready for the best heavy-duty truck parts in Canada and the Northeastern U.S., you can count on Tom and his team for outstanding service and support! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

Meet Rich Oldham—Western Region Sales Manager.? Rich leads a team of seven, bringing extensive experience in parts sales, national accounts, and e-commerce. With a career that includes roles as Senior Director of National Accounts and Western Region Parts Director at Navistar, he has a proven track record of driving sales growth and delivering top-tier aftermarket solutions.? A driven and results-oriented sales leader, Rich is focused on helping our customers and partners grow their business with ATRO's industry-leading parts—while helping ATRO build the best sales force in the industry.?? When you’re ready for the best heavy-duty truck parts in the Western U.S., you can count on Rich and his team for outstanding service and support! ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

We're on-site at TMC 2025 and excited to connect with you in person! Stop by Booth #2155 and see how ATRO's industry-leading parts are designed to maximize durability, reliability, and fleet performance. ? Looking to maximize fleet performance and efficiency? ? Want to explore industry-best practices and innovations? ? Need solutions built to last? Come by, say hello, and let's talk about how ATRO can help drive your success! ATRO Parts. Built tough for heavy-duty trucks. ?? Stay connected! Like, follow, and share our page. #ATRO #ATROParts #TMCAnnual25 #HDTrucks #HeavyDutyTrucks?

Meet Peter Aguilar—Area Sales Manager covering South and West Texas, and New Mexico.? With 33 years of experience in Class 7/8 truck dealerships, Peter brings a deep understanding of the heavy-duty trucking industry to his role at ATRO. He works closely with distributors, service centers, and fleet customers to drive sales growth through expert product training, tailored solutions, and strategic inventory expansion. Before joining ATRO, Peter spent eight years as a branch manager for a Kenworth dealer group, in addition to holding key roles in operations, sales, parts, and service management. He has extensive experience working with major OEMs, including Peterbilt, Kenworth, International, Freightliner, Mack, Volvo, GMC, and Isuzu. A graduate of the Paccar Institute for Managerial Leadership program and a U.S. Navy Combat Engineer veteran, Peter applies his leadership skills, technical knowledge, and customer-focused approach to ensure ATRO customers get the best solutions for their business. Ready for ATRO Parts in the Southwest? Peter is ready to help! ? ? ATRO Parts. Performance that drives your success.?? ?? Stay connected! Like, follow, and share our page.?? #ATRO #ATROParts #HDTrucks #HeavyDutyTrucks #CustomerSupport?

We can't wait to see y'all next week at the TMC 2025! Visit ATRO at Booth #2155 and see how our industry-leading parts deliver unmatched durability and reliability. We're in sync with TMC's mission to advance vehicle maintenance and technology—and we've got plenty to share! ? Looking to maximize fleet performance and efficiency? ? Want to explore industry-best practices and innovations? ? Need solutions built to last? Don't miss the chance to connect with us in Music City! ATRO Parts. Performance that drives your success. ?? Stay connected! Like, follow, and share our page. #ATRO #ATROParts #TMCAnnual25 #HDTrucks #HeavyDutyTrucks?