atomic peace

Atomic Peace is a brand consultancy and creative studio at the intersection of culture, creativity, and commerce. We bring ideas to life by balancing truth, tension, and taste—helping brands create meaningful cultural connections while driving measurable business outcomes.

Fresh off the desk. Check out Chris' latest essay about how (and why) scamming has entered the mainstream.

2025: atomic peace is open for business and looking for new Brand partners, RFPs and projects. We work where creativity, culture, and commerce collide—helping brands build meaning with the people they’re trying to reach. In 2024, we: - Launched a collection with a major footwear brand that celebrated creativity. - Built a go-to-market campaign for the music's biggest startup. - Helped shape the launch strategy for a major park launch. We didn’t stop there. We made space for our own ideas, too: - A portrait series and gallery exhibition on Guyanese culture told through gold jewelry. - An original comic book documenting Harlem’s ongoing neighborhood transformation. - Thought (and wrote) about frameworks for the new creative economy. - Developed a growing universe of brand objects and products. If you want to create work that feels alive, that moves culture forward, that can build long term value – let’s talk. [email protected]?

If you've been online recently, you've probably seen the viral "taste-is-eating-software" takes. Whether you doubt it, view it with cynicism, or see some?truth in it, the conversation highlights an important reality. In a world of flattening culture, democratized tech and an (over) abundance of choice, taste—both expressed and desired— is an imperative. back in february atomic peace explored ?taste??as part of a larger thesis about how the creative economy will manifest moving forward. but.........taste is just one part of the equation. you need to have the lived experiences, the understanding to cull taste from culture and the ability to build meaningful community around it. link in the comments to read more or hit us up directly to talk about it [email protected]

Sneak peak at our newest project, The Last ????With Waves. Meet some of the characters who will battle for the fate of Harlem

atomic peace presents The Last N***a With Waves, a comic-book storytelling project that examines how Black culture, community and neighborhoods are changing rapidly. It’s a look at the ongoing effects of gentrification in Harlem and similar neighborhoods across America. And, it’s a celebration of Waves, a core part of the Black experience. We’re releasing the teaser today via Kickstarter to raise $$$ to fund a full first issue. You can get access to the teaser, the full first issue and much more. Link here and in the comments. https://lnkd.in/efvcd5Nx Support, show some love and stay tuned for a lot more.

Brands have always chased culture, tried to tap in with culture, became vultures because most can’t truly be of the culture. Now, with culture becoming more diffuse, more random, more frenetic – chasing culture becomes an increasingly losing approach. Some shifts happening that have probably been over discussed, but worth mentioning: (aesthetically) urban -+> cowboy (tonally) sincerity -+> absurdity (politically) liberalism -+> conservatism We say “-+>” because these shifts aren’t necessarily replacing what came before, just becoming more dominant. There is no defining ideology that binds these things together besides a general?~vibe~ The key now, and probably has always been, is to chase the truth – about your own brand, about the people you’re speaking to and the times we’re in. [email protected]

atomic peace has Q3 openings for strategy / creative / creative strategy consulting projects. We're excited to team up with partners to help make work that matters. Hit us up for creds and case studies. [email protected] https://lnkd.in/eEb6fKRq https://lnkd.in/efuAdDuZ https://lnkd.in/enfnrfVW

“Community” has become every brand’s favorite buzzword but they seem to fall short of doing what it takes to actually create one. The latest entry in the Economy of Modern Economy series explores community as a fundamental human need, what it takes to build it and how we move away from the current model of transactional “community building” Read it here https://lnkd.in/eKy_biRJ