Atmosfy

Every business has a unique story Local creators help capture that story. Every video they post, every story they share, every like they inspire – it’s not just content; it’s tangible impact and new customers generated. Local businesses are thriving because of creators. Honolulu Bistro? It’s now buzzing with new customers because someone captured an epic rainbow cheese pull, all thanks to a 15 second, authentic video. Places like Honolulu Bistro have amassed over 67K followers and 12K visits on Atmosfy all from local creators inspiring others to explore. We believe creators aren’t just storytellers – they’re true champions for local businesses, helping communities grow and thrive. We're launching our "Behind the Counter Series" to highlight some of the amazing businesses and the creators that are inspiring folks local and around the world to visit. How have you been inspired by local creators?

Travel is already booming - and it's just getting started for 2025 Since the beginning of the year, we've seen a 3X increase in users discovering other cities on Atmosfy as they plan their 2025 trips. They're bookmarking future experiences, building travel lists and sharing them through text with friends they're traveling with. Why is this happening now more than ever? Let’s break it down: 2025 travel growth is projected to be off the charts! - Global travel spending is projected to grow by 9%, outpacing pre-pandemic levels. - Millennials & Gen Z are leading this charge, with 65% prioritizing travel over material goods this year. - Remote work continues to fuel the rise of the "work-from-anywhere" lifestyle, with flexible travelers making up a record-high percentage of bookings. As travelers are planning trips, they want to SEE the experience before they go...that's where Atmosfy comes in. They're leveraging our platform to discover cities virtually, diving into real-time videos from dining, nightlife, and experiences for their next destination. 2025 is set to be the biggest year yet for travel—and we’re thrilled to be the forefront.?

Big news for brands & businesses on Atmosfy - send blasts to your followers directly. Introducing "Blasts" – a powerful way to instantly update your followers about: ? Exciting events ? Deals deals & promotions ? New launches ? Business updates With just a few taps, you send live updates to keep customers engaged and coming back for more across push, SMS, and in-app. In a world where customer retention is critical, "Blasts" ensure your message gets seen by the right people—right away. Ready to make some noise? Try it now on AtmosfyBiz.

Sports aren’t just games—they’re the heartbeat of a city. And the content is proving it. Sports-related content is one of the fastest growing content verticals at Atmosfy. Why? Because a city's team isn’t just a team—it’s a symbol of pride, passion, and community. As locals use Atmosfy to highlight “what’s happening in my city”, fans are showcasing local sports in increasing numbers as not only something to do in your city, but as a source of pride. And for creators, it’s a goldmine. Fans crave the inside scoop, the raw emotions, and those unforgettable moments only sports can deliver. The connection between sports and a city runs deep - and we’re excited to be helping locals celebrate it. How do you think sports UGC content will continue to evolve for creators?

Local creators are proving that the most impactful connections start right in your own backyard. Local creators like @lyndsnicole on Atmosfy are thriving by sharing the stories, places, and moments that make their communities unique. These aren’t just influencers—they’re connectors, bridging neighbors, businesses, and visitors with content that feels authentic and relatable. From uncovering the best mom-and-pop eateries to capturing the energy of a neighborhood event, these creators are redefining what it means to inspire a following. It’s not about polished perfection—it’s about authentic, in-the-moment storytelling that showcases the soul of a city. And their impact is undeniable. These local creators are inspiring people to explore more, support local businesses, and build stronger ties within their communities. We love empowering creators to spotlight their city’s hidden gems and turn everyday experiences into unforgettable stories. Are you a local creator making waves in your community? We’d love to hear your story below!?

TikTok ban is upheld - what's next for local creators and business? It's no secret that creators and business are looking for platform diversification of UGC video with the latest news surrounding TikTok. We've seen a huge influx of lifestyle creators, in the last week alone, leveraging Atmosfy's city based video feeds to help fill that void. What's happening with TikTok will undoubtedly impact millions of creators and businesses, and we're committed to our mission to support local communities around the world while helping creators continue to build their brands.

2025 is going to be the year of the "local" Creator. Local Creators have long been on the rise for their authenticity, but we're seeing something emerge at Atmosfy that's fascinating---Creators are using Atmosfy to give their followers an exclusive look into their real-time experiences. We're excited to help Creators like @realyungg give their audiences unique and personalized content about their everyday lives. If you're a Creator interested in partnering with us download Atmosfy and drop us a line!

Every community has its legends... We're stoked to announce Atmosfy's 2024 Local Legends Winners, where we celebrate top Creators across Dining, Nightlife, Travel, Stays, and Experiences. These Creators are not only inspiring cities around the world but also driving real value for local businesses by showcasing what makes each destination unique. Huge kudos to the winners who'll be receiving 2024 Local Legends Badges on their Atmosfy profiles. Atmosfy is more than a platform—it’s a thriving hub that allows Creators to build hyperlocal communities around a shared love of experiences - all while supporting businesses that power the experiences we love. To the legends!

Launching Location-Based Attribution for Businesses We know that hyperlocal social marketing for businesses is a massive challenge from a content, performance, and analytics perspective. Perhaps the biggest of these challenges, is simply understanding how effective they are. The biggest pain point we consistently hear from businesses trying to target locals on established social media channels, is that they simply can't answer the question, "How many incremental customers did I actually generate from this?" That's why we're incredibly excited to launch Location-Based Attribution in our AtmosfyBiz Analytics Suite to show businesses how many incremental customers were generated from Atmosfy. We're thrilled to combine the capability for actual ROI generation with providing access to creators, engaging content, and city based feeds that match them with locals actively looking to make a dining, nightlife, or travel purchase. We're just getting started on launching tools to help support local businesses and creators with lots more coming soon. Stay tuned!

Thanks to Brian at Team Ignite Ventures for having me! It was awesome to take a trip down memory lane and talk about the journey of building Atmosfy. The social, discovery, and travel ecosystems have evolved immensely in the last few years and that's led to huge opportunities (and of course challenges!) to redefine this space. Capturing and navigating all of those has been incredibly exciting and certainly hasn't allowed for any dull moments. It was great to reflect on the journey, so thank again! Watch full episode below.