Atlas Language Services, Inc.

Did you know? In German, headlights are called ‘Scheinwerfer’ literally ‘shine-throwers’! ?? No, they’re not tossing lights around… but they do keep the road bright! #WeirdWordWednesday #AtlasLS #Translation #german

?? Meet Karen Gutierrez from our Events Team! ?? In this interview, she shares her journey at Atlas and the passion that led her to become a translator and interpreter. ?? #AtlasLS #Languageservices #corporateretreat

?????????????????? ??????????????????????: ?????? ???????? ?????? ???????? ?????????????????????? ??????'?? ???????????? Expanding into global markets requires more than just translating content, it demands cultural adaptation. A direct, word-for-word translation may preserve the literal meaning, but it often loses the essence, tone, and emotional impact necessary to engage audiences effectively. This is where transcreation becomes essential. Transcreation is the process of adapting content while maintaining its intent, style, and resonance within a new cultural context. A successful marketing campaign doesn't just speak a language; it connects with the people who use it. A phrase that works in one culture may fall flat, sound awkward, or even be offensive in another. Take Pepsi's infamous campaign in China, where the slogan "Come alive with the Pepsi Generation" was mistranslated as "Pepsi brings your ancestors back from the dead." The cultural misstep turned what was meant to be an energizing message into something unsettling. In contrast, when McDonald's expanded into India, it did not just translate its menu; it reimagined it, replacing beef burgers with vegetarian and chicken options to align with local dietary customs. By incorporating cultural nuances into messaging, brands can ensure they build trust and engagement with their target audiences. This goes beyond language; it includes visuals, colors, humor, and even body language. Effective transcreation ensures that marketing campaigns are not just understood but also embraced. At Atlas Language Services, we specialize in transcreation, helping brands adapt their messaging without losing meaning or impact. Our expert linguists and cultural consultants ensure your content resonates globally while staying true to your brand identity. Ready to make your message truly global? Learn more about our transcreation services here: https://lnkd.in/gyaXtATQ

Some translation mistakes are too wild to ignore! In the Spanish edition of The Monstrumologist, names like Will Henry became Voluntad Enrique and Fiddler turned into Violinista, changing the story in ways the author never intended. Thankfully, skilled translators are here to set things right! At Atlas, we know that every word matters. Whether it’s books, legal documents, or marketing materials, our expert translators ensure accuracy and cultural nuance in every language. ???? ?? Discover how we can help at our website. Link in bio! #AtlasLS #Languageservices #TranslationFails #TheMonstrumologist #lostintranslation #books

Know someone who takes ‘lazy Sunday’ a little too seriously? ?? In Italian, they call them Pelandrona, the ultimate couch champion! ??? Tag your favorite lazybones! #WeirdWordWednesday #AtlasLS #Translation #italian

Meet Kevin McGuire and Ignacio Bra?a, our Client Success dynamo who speaks six languages! ???? In this conversation, they delve into globalization and the pivotal role of localization services. Tune in to discover how language connects us all! #AtlasLS #Languageservices #corporateretreat #localizationservices

?? Imagine being at a party where no one speaks your language: 55 out of 100 people would be left nodding awkwardly, lost in translation. Now, imagine that same scenario in a courtroom, a hospital, or an international business deal. Communication isn't just about words, it's about connection, clarity, and understanding. At Atlas, we provide expert interpreters and translators in all languages, ensuring that no voice goes unheard and no message gets lost. Because in a global world, everyone deserves to be part of the conversation. ?? Learn more at atlasls.com #AtlasLS #Languageservices #translationservices #translator #interpreter

Last week, Atlas Language Services had the incredible opportunity to participate in the 13th Annual UnConference hosted by the Association of Language Companies! ?? From insightful roundtable discussions to invaluable industry connections, this event was all about collaboration, innovation, and growth. See you in 2026! #AtlasLS #languageservices #ALCUnConf #ALC

Tricksters, this one's for you! Did you know the Indonesian word mencolek means tapping someone on one shoulder while standing on the other side? The perfect word for playground pranks! Ever pulled this classic move? #WeirdWordWednesday #AtlasLS #Translation #indonesian

When work takes you to the Dominican Republic… but so does paradise! Ignacio Bra?a is living his best life at the Atlas retreat, translation and beach vibes included. ???? #AtlasLS #Languageservices #corporateretreat