Athlytic

The most effective method for brands to connect with student-athletes for partnerships is... ? NIL platforms. ? We asked student-athletes who've secured 10+ brand partnerships to share their approach in initiating those deals. The majority answered with NIL platforms such as Athlytic. Hence, brands interested in collaborating with college athletes should meet them where they are. Our platform has hundreds of eager student-athletes wanting to contribute to brands' marketing campaigns. Start connecting with them through our platform today ?? https://lnkd.in/etHyj4pa

The college athletes who are the most valuable to your brand could be right in front of you. Take the "From Memes to Dreams" collaboration for example. College football player, Dieunerst Collin, initiated a partnership with Popeyes by posting a legendary meme of himself when he was 9 years old, urging his followers to get the brand's attention. A few hours later, Popeyes struck a deal. But what made Dieunerst so valuable to Popeyes? 1. The 19-year-old already had a genuine fondness for their product, bringing insights, credibility, and authenticity to the brand. 2. Dieunerst evoked heartfelt memories among Popeyes' audience. The public responded to the campaign with positive comments like “Y’all did that. I’m having Popeyes for dinner now.” Overall, pay attention to the athletes who already rave about your product, are currently reaching out, or have a unique connection like Dieunerst. Learn more?? https://lnkd.in/dXqA-adX. #brandpartnership #influencercampaign #marketingstrategy

This week, we asked 10 student-athletes how many brands they have partnered with. Half of them responded with 10 or more. Those athletes are from non-revenue generating sports such as track & field, DII basketball, and soccer. That being said, the more familiar college sports for NIL deals like D1 football and basketball don't have to be your only options for athlete sponsorships. Consider exploring the underrepresented sports for partnerships as their athletes have shown success in bringing value to marketing campaigns. #nil #sportsbusiness #linkedinsports #collegesports

A couple weeks ago, we had the privilege to go back to our roots and onboard Michigan State athletes onto our MyHive platform! MSU has one of the leading programs for NIL, so it's rewarding to support and collaborate closely with such a prestigious program. We are excited about the opportunity to assist these athletes in navigating their NIL journey effectively, giving them the tools to confidently manage their businesses. If you are interested in learning more about how to give your student-athletes access to our tools, let's chat! ?? https://lnkd.in/eBEYmhek #NIL #collegeathletics