Athletech News

We are truly honored to have participated in Wellness Week by ringing the Nasdaq Closing Bell! A heartfelt thank you to the Nasdaq team and our incredible sponsors— SABRE, Zumba, Xplor Technologies, and Xivic Inc.—for providing Athletech and the entire industry the opportunity to come together and celebrate wellness, innovation, and community. It was an inspiring moment that reinforces our shared commitment to shaping the future of fitness and wellness. #AthletechAtNasdaq #ATNCEOSummit #Nasdaq #WellnessWeek

The gut-fitness connection is stronger than ever. Microbiome science is emerging as a game-changer in performance, recovery, and overall well-being. Jona, a company specializing in AI-driven microbiome analysis, is working to bridge that gap by turning gut health insights into actionable strategies. By cross-referencing microbiome patterns with thousands of scientific studies, Jona is helping fitness professionals personalize training, recovery, and nutrition like never before.

Fabletics is stepping up its game! CEO Ron Harries shares how the activewear brand is expanding globally, embracing innovation, and staying ahead in the competitive athleisure market. With a focus on community-driven retail and cutting-edge designs, Fabletics is gearing up for major growth.

Athletech News is headed to The Health & Fitness Association (formerly IHRSA) Show! Our CEO, Edward Hertzman, will be taking the stage to share insights on the future of fitness, innovation, and industry growth. Don’t miss this opportunity to connect, learn, and network with top leaders shaping the health and fitness space. Use code HFASPK for $50 off education or $25 off the trade show. ?? Register now: https://lnkd.in/esSqw5NS #TheHFAShow #TheHFAShow2025 #IHRSA

F45 Training’s VAURA Pilates is ramping up its global expansion! The reformer Pilates concept is rapidly growing, bringing its dynamic, high-energy workouts to new markets worldwide. As demand for boutique fitness surges, Vaura Pilates is positioning itself as a major player in the space.

Aescape is transforming recovery with its AI-powered massage technology, securing $83 million in funding to expand its reach. After launching in select Equinox locations in NYC, the partnership has grown to 60 locations nationwide, making Equinox the first fitness brand to scale AI-driven massage technology.

Genesis Health Clubs is expanding once again! The fitness brand has acquired eight Esporta Fitness locations, strengthening its presence and bringing its signature member experience to even more communities. As consolidation continues in the industry, Genesis is making bold moves to grow its footprint.

?? Top 3 Articles from February! ?? From celebrity collaborations to major fitness industry moves, these were the most-read stories of the month: ?? Nike x Skims Collab Drops – Nike and Kim Kardashian team up to redefine performance meets style in activewear. ?? Velites Joins the CrossFit Games – The brand secures its spot as the official grip and jump rope partner for elite athletes. ?? Most Annoying Gym Habits Revealed – A new survey exposes the top pet peeves that drive gym-goers crazy. Check out the most read article here: https://bit.ly/4hZRZHl

Action Black, the fast-growing Colombian fitness brand, is launching in the U.S.! Known for its high-energy, boutique workout experiences, the brand is ready to shake up the American fitness scene. Get ready to experience the fusion of fitness and culture firsthand!

SoulCycle Inc. is teaming up with Uni for a game-changing collaboration! The iconic cycling brand is expanding its reach with a new partnership designed to bring fitness and technology together like never before. This move promises to elevate the workout experience, making it more connected and immersive for every rider.