Ateliere Creative Technologies

So your company wants to incorporate AI, but you don’t know where to start… AI is dominating conversations in the media industry, but are we asking the right questions? Are we focusing too much on the concept and not enough on the processes and applications where it can deliver real value? In this episode of On Track with Ateliere, Johan Bolin and Andreas Waltenspiel tackle the industry's biggest AI questions, exploring where to start, which workflows deliver real impact, and how to navigate the hype versus reality. But that's not all—they also consider these critical topics: ?? What is a "super aggregator," and which industry players are poised to win? ?? How do super aggregation strategies vary across markets with different demographics? ?? What challenges are fueling AI hype and experimentation? Watch the full video HERE to catch the entire conversation: https://lnkd.in/gc2bDaN3 #IBC2024 #AteliereLive #LiveBroadcast #ArtificialIntelligence #SuperAggregation #AIinMedia #Innovation #ContentDiscovery #OnTrackWithAteliere

Just got back from an inspiring time at #SportsPro Madrid, where the future of sports media and technology took center stage! ??? Key Takeaways: 1?? AI is Revolutionizing Video Production: From real-time highlights to personalized content recommendations, AI is making content creation faster, smarter, and more engaging. Companies like ZeeMedia are leveraging AI to process vast libraries and deliver tailored content across multiple formats and languages. 2?? Personalization & Localization are Game-Changers: In a global market where every audience is unique, tailoring content to local tastes and languages is crucial. Whether it's the NFL partnering with new platforms or ATP Media promoting emerging heroes like Alcaraz, understanding and adapting to diverse audiences is key. 3?? The Rise of Creator-Led Content: Platforms like TikTok and YouTube are empowering independent creators and sports organizations to connect with fans in authentic ways. Juventus' partnership with TikTok for women's sports exemplifies unlocking new fan engagement. 4?? Innovative Advertising & Monetization Strategies: With the attention economy in full swing, brands and broadcasters are collaborating in novel ways to capture fragmented audiences. Interactive experiences, storytelling, and immersive technologies like AR are creating deeper connections with fans. At Ateliere Creative Technologies, we're excited to be at the forefront of these trends! Our cloud-native media supply chain solutions help media companies: ?? Automate metadata generation, content versioning & packaging, making it easier to personalize, localize and distribute content for any audience. ?? Optimize workflows with GenAI-powered tools, reducing costs and increasing efficiency while enhancing your team's capabilities. ?? Scale effortlessly with our multi-tenant, elastic platform, streamlining processes to onboard new content demands and reach markets faster. The future is here, and it's all about smarter, faster, and more personalized content delivery. Feel free to reach out or book a chat here: https://lnkd.in/dUJ7igSt #AI #MediaTech #SportsMedia #ContentPersonalization #Ateliere #SportsPro #DigitalTransformation #MediaSupplyChain SportsPro

This one’s for the engineers! ??? Johan Bolin, Chief Research & Innovation Officer at Ateliere Creative Technologies, sits down with Guillaume Polaillon, Product Line Manager at NVIDIA, to discuss the future of broadcast production. ?? In this teaser video, Johan and Guillaume explore an intriguing analogy: How the shift in broadcast production mirrors the automotive industry's move to centralized systems. Just as cars transitioned from multiple processors to a centralized computer (hello, Tesla!), broadcast is poised to move from fixed-function appliances to flexible, software-defined, cloud-ready systems. ?? ?? ?? Watch the full video to see how Guillaume reacts to these two bold statements: 1?? In 5 years, all broadcast production will be done in the cloud. 2?? We have all the technology we need to move broadcast to the cloud. Is the future really this close? Dive into the FULL conversation to hear Guillaume’s perspective on the challenges and possibilities ahead: https://lnkd.in/gAC5A-eP NVIDIA / NVIDIA Design and Visualization --------------- #AteliereLive #NVIDIA #IBC2024 #IBC #LiveProduction #LiveBroadcast #MediaMadeEasy #Engineering #CloudTechnology #BroadcastInnovation #MediaTech

???Please join us in welcoming Ateliere Creative Technologies to the Ad Net Zero US community!??? Ateliere Creative Technologies is committed to advancing sustainable video production by leveraging cloud computing, AI, and energy-efficient solutions. Their platform helps reduce energy use, storage needs, and travel for video production—empowering media companies to achieve both cost efficiency and environmental responsibility. #AdNetZero #SustainableMedia #SustainableProduction?#CloudTechnology

We're honored to be featured in NewscastStudio's article, "Industry Insights: Navigating the Future of Broadcast Workflows" ?? Our SVP of Live Products, Andy Hooper, highlights a pragmatic shift in broadcast: aligning workflows with content value to boost efficiency without compromising quality. Check out the full article for insights on trends like IP video, AI-driven automation, and hybrid cloud solutions driving broadcast into the future. What are your thoughts on the future of broadcast workflows? Let’s discuss! ?? https://lnkd.in/gWa_8WaC

Counting down to the DPP Leaders' Briefing next week! ?? We're looking forward to connecting with our partners and colleagues — catch us at our pod in the Lobby to chat all things Ateliere Connect and Ateliere Live! Let’s talk innovation, collaboration, and the future of media. See you there! ?? #MediaMadeEasy #LB2024 #Mediaindustry #DPPEvent #MediaInnovation

Episode 3 of the On Track with Ateliere Web Series is live! ?? Join Ateliere’s Johan Bolin as he interviews Media & Entertainment tech analyst Paul Erickson, discussing some of the industry’s most thought-provoking topics, including: ??: Are Smart TVs ready to replace traditional set-top boxes? ??: Will AI take over the creative process, or will there always be a need for the human touch? ??: How easy is it to balance efficiency with creativity in a tech-driven media landscape? This episode is packed with insights for anyone in M&E, technology, or content creation! Fasten your seatbelts and watch the full episode HERE: https://lnkd.in/gFrpVjdd #MediaTechnology #SmartTV #AI #AIContent #ContentCreation #Streaming #MediaAndEntertainment

?? It was an absolute honor to sponsor the SoCal Women's Summit by Women in Technology: Hollywood (WiTH)! This event embodied what it means to be a beacon of light for women navigating the tech industry. From inspiring stories to powerful networking, the summit was a testament to the strength, resilience, and innovation women bring to tech every day. ???? Thank you to everyone who made this event possible and to all the incredible women who shared their wisdom. Let’s continue paving the way for a more inclusive and empowered future in tech! ?? #WomenInTech #SoCalWomensSummit #Empowered

Listen in as Ateliere's SVP of Live Products, Andy Hooper, discusses Ateliere's game plan for tackling key challenges within the sports production industry. ? From streamlining workflows to dramatically reducing costs, see how Ateliere Connect and Ateliere Live are making moves in live sports. Catch the full interview with SVG Europe below! ???? #SportsProduction #MediaMadeEasy #LiveSports #LiveProduction

BBC Studios says game shows are flying, as new formats pay off Seemingly against the grain of social media-driven viewing habits, game shows and quiz shows are on the ascendency among audiences, according to a BBC Studios presentation at MIPCOM Cannes this week. Faultline was drawn to the findings following our participation in a game show at the recent #IBC 2024, courtesy of Ateliere Technologies (we are told the footage should be released in December). #TV #tvshows #broadcasting?