ATC Digital Academy

Meta is inviting more advertisers to link their Google Analytics accounts to enhance ad performance and gain early access to platform updates. This integration aims to improve campaign tracking and optimization, with Meta reporting a potential 5% to 22% increase in conversions for advertisers with high-quality integrations. The setup process involves connecting Google Analytics to Meta via Meta Pixel, mapping data sources, and selecting conversion events. Advertisers can control data sharing, choosing whether to include all traffic sources or only Meta-related traffic. By bridging the gap between Meta’s ad platform and Google Analytics, this integration offers deeper insights into user behavior, improving audience segmentation and reporting. Early adopters may also gain access to exclusive updates before broader implementation.

A very interesting conversation coming up tonight on X!

?Kenya’s advertising industry saw a major decline in 2024, with total ad spend dropping to KSh 84.9 billion from KSh 126.1 billion in 2023, according to the latest Reelanalytics report. This downturn is driven by economic pressures, regulatory shifts, and changing media consumption trends. Television remained dominant, accounting for 59% of total ad spend (KSh 50.39 billion), with Citizen TV leading viewership (35.15%). Radio followed at 32% (KSh 27.1 billion), while Out-of-Home (KSh 5.56 billion) and Print (KSh 1.84 billion) saw smaller shares. Economic pressures accelerated digital adoption, with 98.6% of social media users accessing platforms via smartphones. Betting and gambling led ad spending (17%), followed by media companies (11.7%) and banking institutions (7.4%). With mainstream media ad spending projected to drop 11% in 2025, businesses are advised to: ?? Focus TV ads on prime-time slots (7 PM–10 PM). ?? Leverage regional radio for targeted reach. ?? Strengthen mobile-first digital strategies, especially on TikTok. ?? Explore digital Out-of-Home (DOOH) opportunities.

We live in a digital world where attention is currency, and platforms are designed to keep us scrolling. But at what cost? Join us tonight on an open mic conversation as we explore the psychology behind social media use, why we’re hooked, how it shapes our thoughts, and how we can regain control. Set a reminder here https://lnkd.in/e7EXbXai #AfricaTweetChat

Once upon a time, the thriving digital marketers you see around started small. What do they do right and what can you pick from them? 1. Learn deeply —study the best in your niche and understand what works. 2. Teach openly —share insights to build authority and trust. 3. Refine constantly —adapt what you learn, not just copy. I admire how Neil Patel built influence by educating. As Janet Machuka, l do it by giving people a platform as I educate them. You can learn from my Semrush course, https://lnkd.in/dnxvrNav Had a fantastic podcast session with HOSTAFRICA!

LinkedIn asked about the woman who has inspired in my career to celebrate #IWD2025. It's still not late for the month of March is Women's History Month. This year, 3 ladies have been inspiring me to become a better version of myself as a marketer. 1.Patricia Ithau HSC Her strategic vision and expertise have transformed brands across Africa. Her leadership has proven that marketing is not just about selling, it's about creating a lasting impact. 2. Janet Machuka Queen of community building on X. Her dedication to empower creators and businesses through ATC Digital Academy on X every Wednesday is unmatched. A reminder that engagement is the heartbeat of brand success. 3.Nyandia Gachago, ACIM. A force in brand strategy and communication. Her art in story telling has demonstrated that storytelling is a game-changer in marketing. These women are not just marketers, they are trailblazers, mentors, and industry shapers. Their work continues to open doors for many in the marketing space.

Good morning ??

Strategy without simplicity is just noise. Strategy without a story? It’s lifeless. The best strategies aren’t just calculated moves; they are a mix of art and risk—a gamble based on understanding the past, making sense of the present, and reaching for the future. Your how and why already exist in history and today’s realities. Strategy is the bridge that tries to grasp the future, shaping what’s to come. So, when crafting your strategy, ask yourself: ??What lessons from the past can guide me? ??How does the present define my next move? ??What story am I writing for the future? #AfricaTweetChat

Do you share images on TikTok? TikTok recently shared tips on making the most of this format, emphasizing storytelling, compelling captions, and clear calls to action. Key takeaways: ?? Use strong titles to grab attention. ?? Tell a story with images, text, and audio. ?? Write detailed captions (up to 4,000 characters) to boost discoverability. ?? Include relevant keywords for better search visibility. Trending themes include behind-the-scenes glimpses, memes, tutorials, and event highlights. Experiment with these tips to see what resonates with your audience

Happy International Women’s Day to all the incredible women ?? ?? May your voice always be heard, your dreams always be valid, and your strength always shine. Today, we celebrate you and the impact you make every day. The world is better because of you. Celebrate yourself today and always ? #InternationalWomensDay2025