launch day ??????
In the winter of 2021, shortly after I moved to LA I got very sick. I didn’t know what was going on but I knew I had to come home. I spent most of 2022 bed-ridden desperately seeking answers, seeing every MD, naturopath, chiropractor, alternative medicine practitioner, lymphologist, nutritionist and reiki healer - finally in December 2022 I took a hormone test and learnt that I had hashimotos disease. Apparently many autoimmune conditions and hormone imbalances are due to toxic overload in the body. I reached out to my friend Rhea Mehta, PhD who is a toxicologist to learn about how I could further decrease my toxic load and learnt that she too was also suffering from a difficult bout of hormone imbalance post the birth of her first baby! the journey of hormone imbalance can be so isolating, so we were so lucky to be able to hold space for each other in this confusing and debilitating time. And eventually daily check ins turned into bi weekly meet ups and brainstorming sessions and even a trip back to India to see what else we could do to help other women who are also on their hormone healing journey. And that’s how Aste Wellness was born, during the slowest season of our lives (Aste means slow in our mother tongue)! Aste Wellness is our non-toxic, hormone-safe skincare powered by ancient plant wisdom from our ancestral home, India! Crafted to nourish your skin and bring balance from the outside, in. We are so excited to finally share our journey and products with you! Please check out our website to learn more. www.astewellness.com #naturalskincare #ayurveda #femalefounders #launchday