Association of National Advertisers

Thank you to our Chief Media Officer, Megan Boveri and our partners at iSpot.tv for a great conversation on TV ad measurement. Did you catch the Q&A the Association of National Advertisers this week?

The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders gather to shape the industry's future. Join us in person or virtually October 21-25. Marc S. Pritchard https://shorturl.at/e3fMy #ANAmasters

Mark your calendars for September 25, 2024. ?? Get ready to dive deep into the world of email marketing at our Email Evolution Conference in New York City. From industry veterans to beginners, there's something for everyone. Phillip Jackson Learn more and register at https://shorturl.at/9IxEO

Don't miss out on ANA IQ's global week of learning. Discover world-class cases, frameworks, and training programs for free, anywhere and anytime from September 23-27. Learn more and register at https://bit.ly/3Tg8u7H #ANAIQ

We were pleased to participate in the panel at the ANA’s?Measurement & Analytics Conference?yesterday in Chicago. Nicole Gileadi, Chief Strategy Officer & Managing Director North America joined a panel with Bill Tucker (Association of National Advertisers), David Spencer (General Motors) and Ryan Stonehouse (Google) discussing the ANA’s cross-media measurement initiative (Aquila) and the achievements and progress to date. We are proud to be the ANA’s strategic partner – find out more here https://lnkd.in/evdBacue

The 2024 ANA Masters of Marketing Conference will feature world-class speakers, innovative workshops, and strategic discussions that address the industry's most pressing challenges and opportunities. Join us and be part of the transformation. Learn more and register at https://shorturl.at/wMxjb #ANAmasters

Time’s running out! Don’t miss your chance to join SeeHer live in New York City on September 25th—it’s almost here! We’ll dive into how top marketers are using GEM? and the SeeHer Suite of Tools to supercharge business growth, explore best practices, and uncover new ways to elevate the representation of women and girls in media. Plus, get an exclusive first look at our brand-new ad campaign! Spots are limited, so secure yours now before it’s too late! Register here: https://lnkd.in/eZ4YEAqJ

*Well DG Media Network, we’re blushing* Thank YOU to Tyler Lusebrink and Angela Myers for offering a peek under the hood at the country’s largest retailer (by doors) - who knew? And there’s more to life than you-know-what: it’s cool that more and more Dollar General locations are selling fresh produce in food deserts and/or to audiences that often do not have affordable access. We love that.

We’re halfway through the Association of National Advertisers 2024 Measurement & Analytics Conference, and it’s been a fantastic journey so far! Yesterday, our Chief Analytics Officer, Andy Hasselwander, spoke with over 200 marketing leaders about the crisis their teams are facing in acquisition marketing. Key insights from his session: - Choose your distribution strategy wisely: You don't have to be everywhere to win. - Earn trust through freedom: Make it easy for customers to leave. The result? Stronger, more authentic relationships. - Become media detectives: A qualitative media audit is the key to uncovering what truly works. This session drew from Andy’s article, "A Focus on Quality in Acquisition Marketing," which you can read here: https://hubs.la/Q02Q9CjK0

A huge thank you to the Association of National Advertisers for inviting Gain Theory’s Shawn O'Neal and Olivia Hawkins to speak alongside Aaron Frye, Executive Creative Director of VML NA and Jacob Bradbury, VP of Marketing & CRM Analytics at lululemon, on the topic of using Gen AI to optimize creative measurement. During the session, our panellists had a healthy debate on: ?? The principles of creative measurement ?? The potential of GenAI to help measure the impact of creative on business growth ?? Whether organizations can build data-driven creative enhancements without hindering creative brilliance If you would like to find out more about the insights discussed, please get in touch!