Associate

ScorePlay empowers transformation across the entire sports industry. Their rebranding goes beyond new visuals—it's a reimagining of purpose and promise to users. When they approached us, we were immediately struck by their impressive client roster, featuring top teams, leagues, and organizations across the sports industry. Coupled with their cutting-edge, AI-powered digital asset management system, it was impossible not to be impressed.? However, what truly set them apart was them as a team—they are leaders that are inspiring, enthusiastic, intelligent, energetic, and genuinely authentic. We embarked on a 10-month journey together, and every moment was an absolute pleasure. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them. The new logo embodies fluidity and integration, featuring two interconnected terminals that symbolize the journey from league to athlete, or ScorePlay to client—a visual representation of the workflows they shape every day. Designed to complement the 16:9 format, the mark uses motion as a key element, with every shift, twist, and turn adding depth that echoes throughout the brand's language. Their visual system is rich with references to all sports, not just one. The logomark is designed to adapt dynamically, embracing any specific sport and creating a sense of true integration. Their layout systems are agile, transformative, and meticulously structured. We've equipped them with comprehensive toolkits, enabling the brand language to evolve and grow over time. Drawing inspiration from deconstructed markings found on tracks, fields, racecourses, and more, we've created a foundation for their team to craft distinct visuals that don't rely on conventional imagery. When imagery is used, we’ve developed a range of layouts, all based on a unified grid structure. This approach allows the brand language to shift effortlessly from simplicity to amplification as needed. Every detail was meticulously refined—typography, color, iconography, and motion design were all reimagined and integrated across print, digital, and environmental design. The entire brand system was consolidated into a comprehensive set of guidelines within the Standards brand guidelines platform. While their website also underwent a complete overhaul, that’s an exciting case study we will share more on soon. Sending a big shout-out to our cohorts, comrades, teammates, and friends at ScorePlay: Rafael Molina Harno, Victorien Tixier, Xavier Green, Barbara Bergeaud, Mariana Félix Soares, and all of the team members and clients that helped kick this project off.

ScorePlay empowers transformation across the entire sports industry. Their rebranding goes beyond new visuals—it's a reimagining of purpose and promise to users. When they approached us, we were immediately struck by their impressive client roster, featuring top teams, leagues, and organizations across the sports industry. Coupled with their cutting-edge, AI-powered digital asset management system, it was impossible not to be impressed.? However, what truly set them apart was them as a team—they are leaders that are inspiring, enthusiastic, intelligent, energetic, and genuinely authentic. We embarked on a 10-month journey together, and every moment was an absolute pleasure. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them. The new logo embodies fluidity and integration, featuring two interconnected terminals that symbolize the journey from league to athlete, or ScorePlay to client—a visual representation of the workflows they shape every day. Designed to complement the 16:9 format, the mark uses motion as a key element, with every shift, twist, and turn adding depth that echoes throughout the brand's language. Their visual system is rich with references to all sports, not just one. The logomark is designed to adapt dynamically, embracing any specific sport and creating a sense of true integration. Their layout systems are agile, transformative, and meticulously structured. We've equipped them with comprehensive toolkits, enabling the brand language to evolve and grow over time. Drawing inspiration from deconstructed markings found on tracks, fields, racecourses, and more, we've created a foundation for their team to craft distinct visuals that don't rely on conventional imagery. When imagery is used, we’ve developed a range of layouts, all based on a unified grid structure. This approach allows the brand language to shift effortlessly from simplicity to amplification as needed. Every detail was meticulously refined—typography, color, iconography, and motion design were all reimagined and integrated across print, digital, and environmental design. The entire brand system was consolidated into a comprehensive set of guidelines within the Standards brand guidelines platform. While their website also underwent a complete overhaul, that’s an exciting case study we will share more on soon. Sending a big shout-out to our cohorts, comrades, teammates, and friends at ScorePlay: Rafael Molina Harno, Victorien Tixier, Xavier Green, Barbara Bergeaud, Mariana Félix Soares, and all of the team members and clients that helped kick this project off.

Really excited to share the launch of our latest creative collaboration with ScorePlay ???? A huge congratulations to the team and the launchpad for their next phase of growth. Keep an eye on your feed, case study coming soon!

We’ve created something delicious for our collaboration with photographer Gary He on his upcoming book, McAtlas: A Global Guide to the Golden Arches. This has been Gary’s passion project since 2018, and we are thrilled to have contributed the cover concept and overall book design ??. The book showcases over 200 of Gary's incredible photographs from 55 countries across six continents, accompanied by field notes and historical research about the Golden Arches. Pre-order now to receive your copy when the books are released in November 2024. https://mcatlas.com/

Congratulations to our incredibly talented client and their team at Maxine for winning a TCA award for the docu-series “Quiet on the Set: the Dark Side of Kids TV”. Case study coming soon for our contribution to this amazing project but in the meantime we proudly celebrate this accolade.

Maxine is a dynamic film and television studio, creating work that is “formally innovative, sometimes wild, and always well-crafted with work that is rigorous with its journalistic practice.” Associate designed the visual identity system to visually echo both aspects of the wild and rigor through a malleable ‘M’, custom wordmark and structured, yet playful, layouts that activate across all media types. After just two years in business Maxine was named to RealScreen’s Global 100 List as one of their “Top 10 Emerging Indies” and produced series that have garnered over 20 million viewers across cable networks such as ID, Max, and Discovery+. We’re thrilled to be part of their growth and success. ??

Maxine creates beautifully-crafted non-fiction projects that entertain, investigate and reveal. A woman-led full-service production company, founded by Mary Robertson in 2022. When Mary told us she was starting her own company we were thrilled to embark on a creative partnership. Associate designed the identity, website and title sequence and graphics for a docu-series.

We’ve refreshed our teaser site and will soon add more in-depth case studies. In the meantime, here’s a glimpse of what we’ve been working on. To learn more about our work, see full case studies or just chat, get in touch https://lnkd.in/eg2CXvZm

Our new website is live! Thank you to the talented design team at Associate for the handsome and inspired work. https://lnkd.in/enPQpyGC

We’re honored to work with the incredibly smart and talented team at Maxine ????