How we helped Opnova visualize and showcase their groundbreaking AI technology. In today’s AI-driven landscape, communicating complex technological solutions can be challenging. This is where design and storytelling play a pivotal role in articulating a company’s vision, explaining its technology, and demonstrating how it can streamline intricate, outdated processes. We collaborated with Opnova, a company dedicated to eliminating rework operational workflows through intelligent automation. Their agentic AI solution automates repetitive, mundane, and error-prone tasks, enabling organizations to achieve new levels of operational efficiency and employee productivity. Through detailed animated diagrams and effective storytelling, we visualized and explained the problems most organizations face, the solution, and how Opnova works to solve these problems. The Problem Most organizations struggle with workflows heavily dependent on conventional automation tools and manual processes. These limited systems create automation gaps, leading to inefficient workflows filled with time-consuming, tedious tasks and error-prone operations. This ultimately causes bottlenecks and increases operational risks. The Solution Opnova’s intelligent automation platform addresses these challenges by seamlessly streamlining workflows. Agentic AI-driven automation eliminates the need for manual work in areas where traditional tools fall short. This not only closes automation gaps but also reduces the risk of errors and failures, transforming fragmented, inefficient processes into smooth, functional, and resilient operational structures. How It Works Unlike rigid automation tools, Opnova’s AI performs human-level operations under human supervision, automating manual tasks and streamlining these workflows. It adapts to changing conditions, ensuring the processes remain optimized, efficient, and error-free. We’re proud to have partnered with Opnova in visualizing what’s possible with intelligent automation and Taking Rework Out Of Work. #AI #AgenticAI #Automation
关于我们
Associate is a design studio based in Brooklyn. We build, refine, elevate, and grow cultural and commercial clients through research and design. Our work covers many touchpoints, from the digital realm to environment and print.
- 网站
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https://associate.studio/
Associate的外部链接
- 所属行业
- 设计服务
- 规模
- 2-10 人
- 总部
- Brooklyn,NY
- 类型
- 合营企业
- 创立
- 2023
地点
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主要
US,NY,Brooklyn
Associate员工
动态
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Earlier this year, our incredible client Maxine debuted Quiet on Set: The Dark Side of Kids TV, a blockbuster docu-series exposing the hidden truths behind Dan Schneider's Nickelodeon empire. We designed and animated the title reveal, show graphics, and supporting visuals—including date-stamps, lower thirds, legal document treatments, and social media clips. The four-part series, featuring exclusive interviews with cast, writers, and crew, has captivated over 30 million viewers across ID, Max, and Discovery+, earning two Emmy nominations and becoming Max’s top-streamed title with 1.3 billion minutes watched. Our art direction set the tone for the series, combining Coign by Colophon Foundry—an ultra-condensed typeface conveying urgency—with brooding visuals and custom CRT effects to evoke 90s nostalgia and intrigue. The visual language builds on the show's graphics as a subtle nod to Nickelodeon's iconic aesthetic, amplifying its signature orange and green palette and bold typography. Subtle vertical lines, tight cropping, and subtitle treatments added layers of tension, mirroring the show's exploration of hidden truths beneath a glossy facade.
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Exciting news! Our website has been featured by Wix Studio ?? A huge thanks to the Wix Studio team for recognizing our work—it’s an honor to be highlighted by such an innovative platform. ?? Check out the feature here https://lnkd.in/eQK-_DNz! #WebsiteDesign #WixStudio #FeaturedWork
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Associate转发了
This time of year, we’re feeling especially grateful for the creative collaborations that have inspired us and our work—and The McAtlas Book by Gary He tops our list! Huge thanks to Blu Dot for the feature—this beautifully crafted book is the ultimate gift for the design aficionados in your life. Exciting news: the book officially launches today, so don’t wait—grab your copy now! https://lnkd.in/dJNMNWeN
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This time of year, we’re feeling especially grateful for the creative collaborations that have inspired us and our work—and The McAtlas Book by Gary He tops our list! Huge thanks to Blu Dot for the feature—this beautifully crafted book is the ultimate gift for the design aficionados in your life. Exciting news: the book officially launches today, so don’t wait—grab your copy now! https://lnkd.in/dJNMNWeN
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Associate转发了
ScorePlay empowers transformation across the entire sports industry. Their rebranding goes beyond new visuals—it's a reimagining of purpose and promise to users. When they approached us, we were immediately struck by their impressive client roster, featuring top teams, leagues, and organizations across the sports industry. Coupled with their cutting-edge, AI-powered digital asset management system, it was impossible not to be impressed.? However, what truly set them apart was them as a team—they are leaders that are inspiring, enthusiastic, intelligent, energetic, and genuinely authentic. We embarked on a 10-month journey together, and every moment was an absolute pleasure. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them. The new logo embodies fluidity and integration, featuring two interconnected terminals that symbolize the journey from league to athlete, or ScorePlay to client—a visual representation of the workflows they shape every day. Designed to complement the 16:9 format, the mark uses motion as a key element, with every shift, twist, and turn adding depth that echoes throughout the brand's language. Their visual system is rich with references to all sports, not just one. The logomark is designed to adapt dynamically, embracing any specific sport and creating a sense of true integration. Their layout systems are agile, transformative, and meticulously structured. We've equipped them with comprehensive toolkits, enabling the brand language to evolve and grow over time. Drawing inspiration from deconstructed markings found on tracks, fields, racecourses, and more, we've created a foundation for their team to craft distinct visuals that don't rely on conventional imagery. When imagery is used, we’ve developed a range of layouts, all based on a unified grid structure. This approach allows the brand language to shift effortlessly from simplicity to amplification as needed. Every detail was meticulously refined—typography, color, iconography, and motion design were all reimagined and integrated across print, digital, and environmental design. The entire brand system was consolidated into a comprehensive set of guidelines within the Standards brand guidelines platform. While their website also underwent a complete overhaul, that’s an exciting case study we will share more on soon. Sending a big shout-out to our cohorts, comrades, teammates, and friends at ScorePlay: Rafael Molina Harno, Victorien Tixier, Xavier Green, Barbara Bergeaud, Mariana Félix Soares, and all of the team members and clients that helped kick this project off.
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ScorePlay empowers transformation across the entire sports industry. Their rebranding goes beyond new visuals—it's a reimagining of purpose and promise to users. When they approached us, we were immediately struck by their impressive client roster, featuring top teams, leagues, and organizations across the sports industry. Coupled with their cutting-edge, AI-powered digital asset management system, it was impossible not to be impressed.? However, what truly set them apart was them as a team—they are leaders that are inspiring, enthusiastic, intelligent, energetic, and genuinely authentic. We embarked on a 10-month journey together, and every moment was an absolute pleasure. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them. The new logo embodies fluidity and integration, featuring two interconnected terminals that symbolize the journey from league to athlete, or ScorePlay to client—a visual representation of the workflows they shape every day. Designed to complement the 16:9 format, the mark uses motion as a key element, with every shift, twist, and turn adding depth that echoes throughout the brand's language. Their visual system is rich with references to all sports, not just one. The logomark is designed to adapt dynamically, embracing any specific sport and creating a sense of true integration. Their layout systems are agile, transformative, and meticulously structured. We've equipped them with comprehensive toolkits, enabling the brand language to evolve and grow over time. Drawing inspiration from deconstructed markings found on tracks, fields, racecourses, and more, we've created a foundation for their team to craft distinct visuals that don't rely on conventional imagery. When imagery is used, we’ve developed a range of layouts, all based on a unified grid structure. This approach allows the brand language to shift effortlessly from simplicity to amplification as needed. Every detail was meticulously refined—typography, color, iconography, and motion design were all reimagined and integrated across print, digital, and environmental design. The entire brand system was consolidated into a comprehensive set of guidelines within the Standards brand guidelines platform. While their website also underwent a complete overhaul, that’s an exciting case study we will share more on soon. Sending a big shout-out to our cohorts, comrades, teammates, and friends at ScorePlay: Rafael Molina Harno, Victorien Tixier, Xavier Green, Barbara Bergeaud, Mariana Félix Soares, and all of the team members and clients that helped kick this project off.
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Really excited to share the launch of our latest creative collaboration with ScorePlay ???? A huge congratulations to the team and the launchpad for their next phase of growth. Keep an eye on your feed, case study coming soon!
New season. New brand for ScorePlay. Still very much: For Sports, By Sports. Thrilled to unveil a bold transformation at ScorePlay that retains our name. It took us more than a moment (as any rebrand should), and our rebranding journey reflects our evolution, as a product and company, from AI-powered photo tool to end-to-end media infrastructure. ?? Why Change? While our name remains, we've transformed our visual identity to better communicate who we are and what we stand for. This change is rooted in our deep understanding of the sports world and our ambition to innovate continuously to bring new stories to fans, while taking inspiration from retro throwbacks such as Olympics post designs. ?? New Logo: We've reimagined our logo — it now features a dynamic, fluid design that can symbolize the seamless ScorePlay journey from league to athlete, encapsulating the essence of our workflow integration. The two terminals in our logomark, represent a flow from league to team, from team to athlete, or from organization to ScorePlay. It also subtly incorporates an 'S' shape, standing not just for ScorePlay, but for simplicity, speed, and satisfaction of use. ?? Our Colors Speak: Fuchsia as an accent color. This choice is intentional, timeless, and designed to stand out in an industry known for the safest choice. It represents our drive to be distinctive, to lead with confidence while staying cool, calm, and collected. ?? A Typeface That Talks: Our new typeface is clear, accessible, yet bold enough to make a statement. It embodies the simplicity, modernity and beauty that reaches across our brand, ensuring that our message is always heard loud and clear, just as our product enables stories to be told. As we step forward with this new identity, we invite you to explore our new website, engage with our stories, and see how we're setting the stage to transform sports media forever. We’ll be highlighting different aspects of our new brand over the following week - stay tuned. A huge congratulations to the team behind the rebrand, Rafael Molina Harno, Mariana Félix Soares and Barbara Bergeaud, and most of all to the best agency you could hope for in Associate who led us on this adventure. Big shoutout to Kenneth Deegan, Brankica Harvey and Pedro Mendes, and the team at Post Studio for creating our beautiful new website. #ScorePlay #BrandReveal #SportsInnovation #MediaTransformation
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We’ve created something delicious for our collaboration with photographer Gary He on his upcoming book, McAtlas: A Global Guide to the Golden Arches. This has been Gary’s passion project since 2018, and we are thrilled to have contributed the cover concept and overall book design ??. The book showcases over 200 of Gary's incredible photographs from 55 countries across six continents, accompanied by field notes and historical research about the Golden Arches. Pre-order now to receive your copy when the books are released in November 2024. https://mcatlas.com/
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Congratulations to our incredibly talented client and their team at Maxine for winning a TCA award for the docu-series “Quiet on the Set: the Dark Side of Kids TV”. Case study coming soon for our contribution to this amazing project but in the meantime we proudly celebrate this accolade.
We won a TCA Award! Congratulations and heartfelt appreciation to the critics who voted for our series, to the contributors who bravely came forward, to our partners at Investigation Discovery and to the entire talented team that worked with care to bring this project to life.
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