AssetMule

?? AssetMule Customer Success in Action! ?? We’re thrilled to share an inspiring story from one of our amazing customers, iDonate! ?? In this testimonial, Adam O'Brien, VP of Marketing, shares how our platform helped them: ? Achieve 2x to 5x conversion rates ? Book meetings for sales reps at events ? Accomplish all this on a small team, startup budget & more! Their journey is a testament to AssetMule’s impact on real-world objectives across marketing, sales, & GTM as a whole. Their success motivates us to keep innovating in sales asset creation technology & delivering world-class customer experiences. ?? ?? Ready to take your sales assets & ABM campaigns to the next level, without breaking the bank? Let’s talk! ?? ???? Justin Dorfman Jorge Soto #CustomerSuccess #TestimonialTuesday #InnovationInAction #AssetMule #B2B #Marketing #ABM #AccountBasedMarketing #Salesenablement

There's a lot of talk about overwhelming sales reps with sales enablement content. I totally agree. But let's also not forget about buyers. So much dense content is sent their way, much of it generic, much of it irrelevant. Let's not forget they have a full-time job and buying software is just a means-to-an-end for them. Keep it simple. Keep it light. Keep it relevant. Make it easy for them to say YES by answering the following: ? What you understand to be their priorities ? How you can help them achieve them ? SHOW them how (think interactive demo, demo video, ROI calculator) ? How you've successful helped similar customers achieve this ? How much it's going to cost ? How you're going to get them to value FAST and to continue experiencing value over time ? How they can proceed if they'd like to give you a shot That's it. No more. Unless they ask for something else specific. But this should cover 90%+ of everything. And provide this information in a single place (no scattered over emails) so they can reference it and share it with their buying committee. Make buying from you a simple step towards achieving their job, not a job in and of itself.

We’re #hiring for a Product Marketing Manager to join the incredible team at Wealth.com!

?? A sneak peek into AssetMule’s AI vision??? Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto. This week, we’re going to be pulling back the curtain on new AI features we’ve been working on to help you transform your sales assets into personalized buying experiences. Bring your questions, we’ll wrap up with a live Q&A! #pmm #productmarketing #gtm #salesenablement #ai #generativeai

?? #ProductLaunches for #ProductMarketers "For key launches, meaning tier 1 launches, usually the goal is not only to increase ARR from existing customers but to expand into new ICPs or markets. So if there's a strong gap this product's filling, a powerful pain it's alleviating or an all-around differentiator, think beyond the usual channels. Assuming the data that informed its creation is strong from the previously done research, leverage it to create clear messaging tied to specific use cases, but be creative in where and how you deliver that message. Both internally for enablement and to get people excited but also externally to grab your new prospects' attention. If your product were a character, with its own personality, what would this character do?" - Nico Trofim-Bancila #productmarketing #pmm #productlaunches #gtm

?? ?? SF Bay Area PMM Event (4/15), GTM's Evolution, & More [Product Marketing Digest #24] Some highlights from this week's edition… ?? ?? Join us on April 15 in Silicon Valley for an exclusive B2B product marketing event featuring top PMM leaders, expert panels, & networking—RSVP now with code AssetMuleVIP! ?? Kyle Poyar says B2B GTM has moved beyond MQLs to an always-on, account-based approach where every team drives pipeline. ?? Brandon Redlinger says top marketing leaders align with their CFO, using data to justify brand, own losses, and turn finance into a growth partner. ?? Featured #TheGTMPack Podcast episode w/ Daniel Viana & more...check out the full edition here ???? https://lnkd.in/e2SXkEMS #productmarketing #pmm #productmarketer #b2b

…?I'm going going, back back, to Cali Cali ?? Huge THANK YOU you to my friend Anne Gherini for hosting our event next month! ??: Mastering B2B Product Marketing in 2025 and Beyond ?? Join us on April 15 in Silicon Valley! ?? Sierra Ventures, San Mateo, CA ?? 3:00 - 6:00 PM PDT We'll have two panels & networking ???? 3:15 PM?-?3:45 PM ?? Building High-Impact Product Marketing Teams in 2025 ?? Speakers include: Leah Kahn (VP Global Marketing, AppZen) Al Sargent (VP Marketing, Marqo) Stas Neyman (Director of Product Marketing, Akamai Technologies) 3:45 PM?-?4:15 PM ?? The Founding/Solo PMM Playbook – Thriving as a 1-Person Product Marketing Team ?? Speakers include: Allison Rona ??♀? (Product Marketing Expert, Former Sendoso/SalesIntel.io) Adam O'Brien (VP Marketing, iDonate) Justin Dorfman (Co-Founder/CEO, AssetMule, Former Blockchain.com/Traackr) ?? Spots are limited—use this promo code to secure your seat now! ???? https://lnkd.in/eHFjvyqQ Shout out to GTMfund/GTMnow, AudiencePlus, Storylane, AssetMule, DemoDash, The Don't Be A SaaS Podcast, Buried Wins, Alphana for supporting this event! A GTM Media Production | #Video #VideoMarketing #ProductMarketing #B2BMarketing #GTM #MarketingLeadership #PMM #ProductMarketingTrends #SaaSMarketing #SaaS #B2B

We are hiring! I am looking for a VP of Product Marketing with strong storytelling, go-to-market, and leadership skills to partner with me! Exciting times ahead.

One of the product marketing challenges with AI is positioning it in a way where it isn't just seen as "yet another AI feature for the sake of AI". I'm talking about real features that solve real problems and just so happen to use AI to do it. They risk getting lost in the noise. Do you focus on the problem it solves, the value of your solution, and leave AI out of the story completely? Or do you mention AI (after all, it's something many are thinking about...) and hope that it doesn't distract from the core value of your solution? Curious how others are approaching this...

New #PMM gig at Vector ?? ???? #productmarketing