AssetMule

?? AssetMule Customer Success in Action! ?? We’re thrilled to share an inspiring story from one of our amazing customers, iDonate! ?? In this testimonial, Adam O'Brien, VP of Marketing, shares how our platform helped them: ? Achieve 2x to 5x conversion rates ? Book meetings for sales reps at events ? Accomplish all this on a small team, startup budget & more! Their journey is a testament to AssetMule’s impact on real-world objectives across marketing, sales, & GTM as a whole. Their success motivates us to keep innovating in sales asset creation technology & delivering world-class customer experiences. ?? ?? Ready to take your sales assets & ABM campaigns to the next level, without breaking the bank? Let’s talk! ?? ???? Justin Dorfman Jorge Soto #CustomerSuccess #TestimonialTuesday #InnovationInAction #AssetMule #B2B #Marketing #ABM #AccountBasedMarketing #Salesenablement

When good messaging + positioning combined is just the gift that keeps on giving ??. I'm such a sucker for a good analogy. Thank you Josh Chronister for bringing out some of the good ones! Be sure to check out the full episode of On Messaging that comes out next week on March 4th ??

#PMMHacks Alert ?? New friends = new AI tools to try! Was catching up with Annika Dunaway from Aampe this week, who filled me in on a reallyyy (shockingly) great way to turn content/notes into an AI-generated podcast ?? . As a solo and founding product marketer, I’m constantly looking for ways to repurpose great content. But let’s be real, launching a podcast takes time. Recording, editing, and distributing? That’s a full production cycle. So when Annika showed me that Google's NotebookLM could turn my notes, blogs, and transcriptions into an engaging, AI-generated discussion with zero effort, I had to try it. So I took one of MetaRouter's best-performing blog posts on "The Ethics of Customer Data Collection," dropped it into a new NotebookLM page, and hit "Generate." That’s it. Two clicks. And suddenly, AI hosts were having a real, back-and-forth discussion about the topic. It wasn’t just a dry summary, it felt like a legit podcast episode..like woah. Why this is huge for product marketers & thought leaders: ? Take your best content and instantly turn it into engaging audio ? No need to schedule time for recording, editing, or production ? AI-generated banter makes it feel like a real conversation Taking my wild notes and ideas and turning them into binge-worthy audio in seconds? Yes please. Now to be clear, this will never replace true, authentic podcast interactions between people ??. What do you think?? Yay or nay? ?? Let me know in the comments! ??

Rebecca Shaddix truly is one of the great minds in product marketing. Jorge Soto and I attended her HubSpot Inbound talk last year with one of our other product marketing faves, Tamara Grominsky, and knew we had to get her on The GTM Pack pod. Her ability to combine strategic frameworks with actionable plans and real-world customer examples really is amazing. And she didn't disappoint one bit on the pod. We covered a ton of ground, including: ?? Why most competitive updates are a distraction ?? How to go beyond vanity metrics when measuring product marketing ?? The difference between good, great, and best-in-class GTM ?? How improv has helped her stop overthinking and become a better marketer ?? The amazing and important work she's doing with Girl Develop It Like her Inbound talk, I had to buy a new notepad after because of all the insights and ideas I left with. Do yourself a favor, give it a listen https://lnkd.in/eGsBMTsj

Rep: “Hey, you up? In a competitive deal and need a one-pager” Me: “What if we just pulled off the competitor logo on these slides and made it more general? Does it solve the problem?” Rep: “Actually yeah, that works perfectly” Me: “So…still need that one-pager?” Rep: “Nah we good” Sometimes, the best solution is the simplest one. Every product marketer (and/or HR leader) knows the flood of requests that come their way. And I honestly think we should field a lot of them. BUT IF AND ONLY IF: - You have full context into the ask so you can recommend the best approach - You understand the potential impact and can prioritize among other “urgent” projects - You have a sense of how much work is actually required (hello scope creep) - You don’t think there’s a simpler, more effective way to help (e.g. repurposing content or using AI) How do you make sure you’re working on stuff that moves the needle? Esp in this fast-paced, evolving landscape? ??

?? NEW #ASSETMULE FEATURE ALERT ?? Ever sent a sales one-pager or proposal & thought, "Hmm, I really hope this doesn’t end up in the hands of you-know-who"? Yeah, us too. That's why we just dropped "Password Protection" in AssetMule! ?? Now, you can keep your late-stage sales assets—competitive comparison docs, proposals, pricing docs, all that sensitive stuff—locked up tighter than your streaming service password (which, let’s be real, half your friends already have ?? LOL). How does it work? Simple: ? Set a password for your sales asset ? Share the link with your prospect ? If they don’t have the magic word? No access for them! Check out Justin Dorfman's video walk-thru ???? No more “accidental” forwards. No more unauthorized peeks. Just controlled, secure access to your most important sales docs. Try it out for yourself—sign up for AssetMule for free: https://www.assetmule.ai/ #salesenablement #salestools #b2b #saas #salesassets #pmm #productmarketing #gtm #sales

I always find it's best to let your customers do the talking. Using Highspot and looking for something better? ?? Want to try it for yourself? ?? https://lnkd.in/gJyB5nqu

We hear the same story from PMMs every day… Sales reps need a new sales asset. So you work with your designers to pull something together. It takes weeks of back-and-forth. You finally deliver the asset. And your reps never use it. Maybe they can’t find it? So you spend tens of thousands of dollars on Highspot, Seismic, or Showpad. But your reps still don’t use the assets. Turns out finding assets is only part of the problem… Sales reps need assets that they can adapt to speak to their prospect’s specific needs. Ie. #NoPDFs That’s what Christopher Good discovered and why he switched from Highspot to AssetMule. ? He could now create sales asset templates in minutes and without designers ? His reps could use them to create personalized assets that are on-message and without needing to pull him in ? Sales asset usage and prospect engagement increased by over 3x ? All while saving tens of thousands of dollars a year in subscription fees Sounds too good to be true? Hear it from Chris, himself ?? And try it for yourself, for free ?? https://lnkd.in/dcVJ3hsc

?? Advice for #ProductMarketers by Jeff Schaffzin?? #PMM #ProductMarketing

?? Chris Upgraded to AssetMule from Highspot for a Fraction of the Cost ?? Christopher Good, a battle-tested PMM, struggled with his sales assets not being used effectively by his sales team before buying AssetMule. Supporting them at the speed of sales felt impossible. ?? Sound familiar?: ?? Sales reps struggled to find the right assets in their chaotic Highspot repository. ?? Even when they found assets, they often needed tweaks to personalize them for specific prospects. ?? As a one-person PMM, he was drowning in requests to create or update assets, spending weeks working with designers. Sales content would go stale & end up unused, despite investing heavily in tools like #Highspot. So what did he do? He ditched Highspot & replaced it with AssetMule—for a fraction of the cost. ?????? Now? Sales actually use the content. They can personalize assets in minutes instead of waiting weeks. And instead of digging through a content graveyard, they send tailored one-pagers same-day—& book more meetings because of it. If you’re paying enterprise $$$ for a fancy content black hole filled with generic sales assets, maybe it’s time to join The Mule Pack. ???? ?? Want to see how AssetMule can do the same for your team? Check it out for free ???? https://www.assetmule.ai/ #ProductMarketing #SalesEnablement #ReplaceHighspot #GTM #B2B #PMM #Sales #SalesAssets #Marketing #CMO #CRO