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McDonald’s has announced a significant shift in its Diversity, Equity, and Inclusion strategy, scaling back certain initiatives while reaffirming its commitment to inclusivity. This move has sparked debate online, with critics questioning the company’s direction and others focusing on balancing business objectives with social responsibility. Changes in DEI policies can have lasting impacts on a company’s reputation, especially in a socially conscious climate. How this narrative is communicated and managed can influence stakeholder trust, customer loyalty, and overall public perception. Moments like these show the importance of clear, consistent messaging that connects actions to values. Consistency and transparency allows brands to navigate potential backlash and preserve credibility. https://lnkd.in/g_mFANEM #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement

Hootsuite’s Social Trends Report for 2025 highlights three key shifts that are reshaping digital marketing: - Content Experimentation: Audiences are craving fresh, creative approaches. Balance testing new formats while sticking to trends to keep your content engaging and relevant. - Social Listening: Keep an eye on the conversations around your brand. Understanding what your audience is saying about your brand and industry helps you stay one step ahead. - AI-Powered Strategies: Social media platforms continue to develop new AI features to provide more efficient content creation and audience targeting. Stay in the loop while maintaining your brand’s authenticity. Asset360 specializes in helping brands align with emerging trends, ensuring your social media strategy is up to date. Let’s position your business for success in 2025! #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement

Apple has agreed to pay $20 per device to eligible Siri users as part of a settlement over alleged violations of user privacy. The case stems from claims that Apple’s voice assistant improperly recorded private conversations without user consent, a significant breach of trust for a company that prides itself on privacy. Cases like these show us how data privacy issues can quickly escalate into full-blown crises, leading to reputational damage and costly legal settlements. Businesses of all sizes need proactive crisis management plans. Addressing vulnerabilities before they become public issues and transparency when incidents occur can make all the difference in protecting both your brand and your customers. Curious about how Asset360 can strengthen your crisis communication plan? Let's start a conversation! https://lnkd.in/gDQXbEiR

Hashtags have been a?hallmark?of social media strategy for years, but their importance is evolving. Platforms like Instagram and TikTok are shifting focus to algorithms that prioritize relevance over hashtags, sparking debate on their effectiveness.?So,?Do you still need to use hashtags? The answer is yes but?only when used?strategically: - Use 3-5 Relevant Hashtags: Focus on quality, not quantity. - Leverage Niche Tags: Stand out with specific, less saturated hashtags. - Combine Keywords & Hashtags - Adapt to Platforms: Tailor your strategy to each specific platform Even as social media evolves, hashtags remain a valuable tool when paired with strong, engaging content. Want to learn more about social media strategy? Let’s chat! https://lnkd.in/dAuDEdwP #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement?

A new Pew Research study sheds light on how teens are using social media and technology in 2024. The report highlights the growing influence of platforms like TikTok, Instagram, and Snapchat, with teens spending more time online than ever before. Mobile devices remain their primary way to access social media, shaping how they communicate, consume content, and make decisions. For businesses, this presents both an opportunity and a challenge. Teens are a key demographic with significant influence over trends and purchasing decisions, but they’re also highly selective about the content they engage with. To reach this audience: - Create Authentic Content: Teens value relatable, entertaining, and genuine content over polished ads. - Optimize for Mobile: Ensure your content is mobile-friendly. - Engage on Their Terms: Platforms like TikTok and Snapchat thrive on interactive and short-form content. Understanding the behavior of this tech-savvy generation is essential for creating meaningful connections and staying relevant. https://lnkd.in/g49cDirQ?

Happy New Year! Here’s to growth, success, and endless possibilities in 2025.

X, formerly known as Twitter, has made its AI-powered tool, Grok, available to all users. This feature offers real-time insights and analytics to help users better understand social media trends and audience behaviors. For?marketers and PR practitioners,?this is a game changer.?Grok?enables you to make data-driven decisions,?identify trending conversations?as they emerge,?uncover audience sentiment,?and?track the impact of your messaging in real time. https://lnkd.in/gzXhKgkT?

The Irish Data Protection Commission has fined Meta €251 million for failing to secure user data in line with GDPR standards. If a tech giant like Meta can face such severe penalties and public scrutiny, it’s a reminder that no organization is immune to the consequences of data protection. Beyond the financial penalties, breaches bring significant reputational damage and break customer trust. A proactive approach to protecting data, along with a strong crisis response plan, is essential to mitigating risk and keeping your business safe. https://lnkd.in/dYgW4eZK #CrisisCommunications #CrisisManagement #Planning

Happy Holidays! Wishing you a holiday filled with joy. May the new year bring happiness and success.?

Want?to?make?your TikTok videos?to grab attention and?stand out? It’s as simple as: - Hook your audience?in the first few seconds - Deliver value - Finish strong with a call-to-action. These tips?from the platform itself?straight from TikTok, will help you create content that engages and converts. At Asset360, we specialize in helping brands craft impactful content strategies that drive results.?Ready to elevate your TikTok game? Let’s make it happen! https://lnkd.in/gSfuFvR5 #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement?