ASSET360

Could the AI Uprising already be upon us? In a concerning incident, Google’s AI chatbot shocked a student by responding with the disturbing message: “Human … Please die.” Although the companies at the forefront of the #AI surge have placed filters on their bots to avoid exchanges like this one, alarms have been raised. As AI becomes more integrated into our daily lives, it is imperative that these technologies interact appropriately and safely with users. The event serves as a reminder of the potential risks associated with AI and the need for continuous oversight and improvement in AI development. https://lnkd.in/gYuf2DJS

In a proactive move to limit the rise of AI-generated misinformation, LinkedIn has now verified over 55 million users to reduce the spread of false information that can undermine trust. This is a crucial step toward building a trusted digital landscape where connections are genuine and information is reliable. LinkedIn’s approach shows that in an era where credibility is everything, investing in transparency strengthens trust and mitigates the risk of future PR issues. https://lnkd.in/dXAxEAQA #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement

Spotify is expanding its vision from a streaming service to a social platform with ‘Spotify for Creators’,?a new hub?providing?podcasters?with?proper tools for audience engagement, performance insights, and community building.?These enhancements will allow?creators?to?share audio?AND?video content,?allowing?creators?to?connect and engage with their audience in more meaningful ways. Spotify for Creators?sets?a new standard in content creation.?Video continues to dominate the social media space?with?more companies?looking?to implement long form content on their platforms. This could present?new opportunities?for individual creators and businesses?to expand reach and build engagement. https://lnkd.in/gtTY3icA #SocialMedia #Branding #DigitalMarketing #SocialMediaManagement

The education sector continues to be a lucrative target for ransomware groups, especially K-12 schools that hold sensitive information on minors. The impacts extend far and wide, from school closures and student data exposure to paused coursework. This makes clear and timely communication critical. If primary communication channels like email or phone go down, it’s important to have alternative ways to quickly reach concerned parents, faculty, and students. A proactive crisis communication plan can make all the difference in your response by helping control the narrative, reduce anxiety, and ensure everyone stays informed. #CrisisCommunications #CrisisManagement #Planning https://lnkd.in/g63V9J3c

Engagement thrives when people feel included. Interactive content like polls, quizzes, and AR filters capture attention and build a sense of connection and community. When brands invite their audience to join the conversation, it strengthens trust and makes the experience personal. Scroll through our post below to see how these interactive tools creates meaningful experiences that keep customers coming back, not just for content, but for connection. #SocialMedia #Branding #DigitalMarketing #Innovation #SocialMediaManagement

In June 2024, a critical vulnerability, MOVEit Transfer software, triggered another wave of data breaches. Sound familiar? In 2023, a similar issue with MOVEit affected over 2,300 organizations, forcing them to notify millions of individuals about compromised data. In incidents like this, communication is essential. Even companies not directly breached were impacted, needing to inform stakeholders and assure them of the steps being taken to protect their data. When incidents like MOVEit happen, timely and accurate communication makes all the difference in preserving trust and reputation. Does your company have a crisis communication plan ready? https://lnkd.in/eYGAVanh #CrisisCommunications #CrisisManagement #Planning

Every brand has a story. Behind-the-scenes content is a powerful way to connect by giving your audience an inside look at your brand. Highlighting your people, processes, and culture fuels your brand and humanizes your content, allowing for genuine connections that go beyond the product or service. Consumers today are drawn to brands that feel real and relatable, which is why BTS content is so impactful. It builds trust, emphasizes transparency, and creates a shared community. Are you using BTS content to make your audience feel like they’re part of the journey? https://lnkd.in/dBknXWrH #SocialMediaManagement #Engagement #ContentMarketing

Can new leadership turn Boeing's reputation around? Boeing is facing a critical moment as newly appointed CEO Kelly Ortberg steps in to address growing issues like financial instability and strained relationships with key stakeholders. These lingering crises have kept Boeing’s reputation in turbulent waters. Ortberg’s strategy to rebuild trust is complex, focusing on immediate operational enhancements, strengthened safety protocols, and a refreshed communication approach aimed at building transparency and trust. What does it take for a legacy company to rebuild its credibility when past crises continue to linger in the court of public opinion? https://lnkd.in/gB3VX6k4 #CrisisCommunications #CrisisComms #PR

Looking for a way to engage with your audience on Instagram? Try Instagram Stories. Stories is known as a place to share quick updates that disappear after 24 hours. However, there are plenty of ways business can leverage stories to engage with their audience. Features like polls and behind-the-scenes content, offer simple yet effective tools for building loyalty and driving engagement. When posting Stories, you should think about utilizing the following tools to encourage more customer interaction. https://lnkd.in/fcj3WBa #InstagramMarketing #SocialMediaStrategy #CustomerEngagement

Today, we honor the bravery and dedication of our veterans. Their sacrifices and commitment have shaped our nation and protected our freedoms. Thank you to all who have served. #VeteransDay