Aspen Studios

The sun is out and we are CRAVING a good trip to the beach right about now! ??? That being said, this week’s #TypeTuesday is inspired by a retro beachside motel somewhere off the west coast. ?? Meet Castio, a bold serif typeface with a nostalgic, elegant vibe. Castio’s subtle decorative details make it perfect for designs that are meant to evoke feelings of heritage and timeless sophistication. Loving this typeface? Message us to claim the brand style for yourself!

?? Time for another Client Brand Reveal... We recently had the pleasure of creating a logo and brand design for AnchorPoint Group, an emerging insurance agency in Cincinnati dedicated to putting people first. Their mission? To make insurance feel less like a transaction and more like a trusted partnership. AnchorPoint Group is redefining the insurance sales industry with a human-focused approach, and we made sure their brand reflects just that - strong, versatile, and welcoming. Swipe to see the full brand reveal! ?? #BrandReveal #GrowWithAspen #BrandDesign #LogoDesign #AspenStudios

? Client Brand Reveal ? We recently had the pleasure of designing a sleek, elegant branding package for Integrative Aesthetic Fellowship. We connected with Brooke and her team to build a brand and logo that encapsulates both the professionalism and femininity of their hands-on training fellowship for aspiring aestheticians. We’re excited to reveal all the beautiful details of this brand, and even more excited to see what the future of Brooke’s business holds! ?????? Does your brand need a boost? Message us! ??

We recently launched a sleek new website for our client,?Keen Decision Systems! With this SEO-optimized rebuild, we were able to take their load time from a sluggish 15 seconds down to under 2. Plus, we streamlined the navigation to make it a breeze for both users and the Keen team. Check it out—proof that a little TLC can make all the difference in speed and usability! ?????? ?? Could your website use a little love? Message us for web design inquiries! #WebsiteRebuild?#ClientWin?#WebDesign?#GrowWithAspen

Designers: what’s spookier than Adobe crashing mid-save?! Well, besides hearing “Make it pop!” or “Can you make the logo bigger?” FRANKENSTEIN DESIGNS! ??♂? Frankenstein designs come to life when the client gives too much feedback, causing the designer to lose sight of the original desired outcome of the project. The result is a chaotic hodge podge of concepts - a monster, if you will. ?? Luckily, there are ways to prevent frankenstein designs, like outlining your ideas in a creative brief BEFORE you start the design process. How do you avoid frankensteining?! Share your best tips with us!

We’ve been all-hands-on deck this summer with several new and existing client projects... And we’re super excited to share what we’ve been working on, including several new handouts and lead generators for the Vsimple team! Stay tuned for more sneak peeks of some recent projects coming soon. ??

Back with another #TypeTuesday ???? Looking to add a retro twist to your next branding project? Look no further! Meet Rilley - a casual, vintage, classic font with a nostalgic vibe to it that makes us want to head on over to the nearest local diner. We love this font because of its soft rounded edges and playful ligature. ??? Message us for help finding & downloading this typeface!

Do your customers REALLY care about your logo and branding?! ?? The quick answer is YES! Whether they realize it or not, your potential customers are much more likely to convert when your brand’s design is cohesive and attractive. We’ve compiled a few statistics that prove that investing in high-quality design drives revenue growth, helps you stand out amongst your competitors, and boosts your brand’s reputation. ?? Looking to maximize the business impact of design for your company? Send us a message or email us at [email protected] to get a branding consultation.

Reminding ourselves that branding in the pharmaceutical industry doesn’t have to be boring with this Client Brand Reveal??? With simplicity in mind, we crafted a modern, sleek logo and brand identity for medical device sales company, Noel Medical Solutions. Not only were we able to bring some color and life to their brand, but we were also able to provide them with a clean, adaptable logo mark that they can incorporate into various marketing & branding materials. Swipe to explore the project! ??

Recently, our founder Austin Lopesilvero was featured as an expert on Business Made Simple’s Flight School Q&A alongside BMS Growth Coach Luke Pastina, and StoryBrand Guide Thom Van Dycke. These weekly meetings offer small business leaders the opportunity to connect with and ask for expert advice on their business and marketing assets. In this Q&A, we explored... ?? converting a lead-generating PDF into a workshop or webinar ?? repurposing content for audience value ?? simplifying websites with a specific and clear CTA ?? building an audience without an email list ?? standing out in your marketing in a world getting flooded with AI noise. ?? Curious about Business Made Simple Flight School and how to join? Message Austin Lopesilvero or hit the link in the comments!