ASICS Digital

Measuring movement. The same motion capture technology used to generate 3DCG characters in movies also reveals the incredible forces on the body at peak exertion. At the moment the foot lands, a runner can experience a force equivalent to three times their own body weight, and during a full marathon this process repeats tens of thousands of times. Researchers at the ASICS Institute of Sport Science (ISS) in Japan study biomechanics by attaching as many as 80 reflective markers to the body and using cameras and sensors to generate a system of three-dimensional coordinates. Motion data is used to analyze complex phenomena such as foot pronation, the inward rolling of the foot while running. Motion analysis has informed material and product development at ASICS over many decades. The next frontier is personalization. Understanding our own movement is key to receiving more effective coaching and choosing the right shoes for our running style. That’s why we’re working on making motion analysis more accessible through our digital services and in ASICS stores. Biomechanics is just the first stage of research carried out at the ASICS Institute of Sport Science. Stay tuned for more on how our human-centric science is powering advances in shoe design for running and other sports ?????? #ASICSISS #SportScience

Tokyo, arigato! ???? ASICS Chairman & CEO Yasuhito Hirota greets #TeamASICS volunteers while running Sunday’s Tokyo Marathon. This aid station at the 25K mark in Kiyosumi-Shirakawa was staffed by some of our employees, who did a great job supporting the nearly 38,000 runners who lined up behind the elite field. At Tokyo Big Sight, nearly 200 ASICS employees joined our biggest ever Tokyo Marathon Expo, with limited-edition race day merch including the GEL-KAYANO 31 TOKYO and NOVABLAST 5 TOKYO inspired by traditional Japanese arts. Tokyo gave us fine spring weather and a perfect opportunity for runners from all over the world to move bodies and minds. See you again next year!

Today we launch the Inclusive Sportswear Charter –?the first sports clothing standard based on inclusion and choice. ? We are proud to announce the following launch pledges to the Inclusive Sportswear Charter. Our first National Governing Body Pledges: England and Wales Cricket Board (ECB), England Netball, England and Great Britain Hockey ? Our first Brand Pledges: ASICS, THE STEVENSON GROUP, PlayerLayer, XXV Sportswear, boobydoo, Grays of Cambridge (International), Lacuna Sports, Schoolblazer (Limitless), PEBE ? The Inclusive Sportswear Charter unifies attitudes to sports kit policy & practices to deliver choice and enjoyment. ? Schools, National Governing Bodies of Sport (NGBs), Sports Clubs, Sports and Schoolwear Brands can all access the Charter and pledge. All new pledges will be available on our Community Platform, launching 26th March. By pledging to the Inclusive Sportswear Charter, organisations signal their commitment to enable participation, enjoyment and performance at all levels. The pledge is to embed the Charter in sports kit policies, practices and decisions in their community and contribute to unifying attitudes to sports kit policy and practice to support choice and enjoyment. Our goal is for sports kit policy to never be a barrier to participation, with a singular mission: to enable choice and comfort at every level of sport. Our Community Platform to help schools, clubs, NGBs and Brands implement inclusive kit policies LAUCHES 26th March at YST Conference! Get ready! #EveryBodyBelongs

Not every step has to be a big one. A short walk, a deep breath, or movement of any kind can make a difference. This World Teen Mental Wellness Day, we’re encouraging young minds to pause, find their balance, and remember that every small moment of movement contributes to a stronger, healthier mind.? ? We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body.? ? #ASICS #SoundMindSoundBody #MoveYourMindwithASICS #MoveyourbodyMoveyourmind #WorldTeenMentalWellnessDay?

Imagine a machine with over a thousand moving parts. That can perform hundreds of actions. And is available in 8 billion models, each of them unique. The ASICS Institute of Sport Science in Japan has one of the world’s largest datasets on the bodies and motions of athletes in various sports. It holds over 100,000 pieces of data on running motion alone and foot shape data on over 2 million people. This data is the foundation of human-centric science, the driving force behind structural design, material development, and product development at ASICS. Human-centric science is dedicated to understanding how the body moves, how it changes over time, and how injuries occur. Each ASICS shoe balances different functions: cushioning, stability, grip, flexibility, fit, durability, breathability, and lightness. Not just for different sports, but for different levels and goals. For example, a shoe designed for beginning runners might prioritize cushioning and stability, while a shoe for advanced runners might prioritize breathability, lightness, and bounce. In the coming months, we’ll be sharing more from the ASICS Institute of Sport Science. Whatever your level as an athlete, follow ASICS on LinkedIn to learn more about the science of shoes. #ASICSISS #SportScience

ASICS celebrates its best year ever ?? FY2024 was a record year for ASICS. Record net sales of 678.5 billion yen (+18.9%). Record operating profits of 100.1 billion yen (+84.7%). And a record operating margin of 14.8% (+5.3ppt). Our best year ever came as we competed to be No.1 globally in Performance Running and Tennis. As our OneASICS membership program reached 17 million people. And as our product and marketing teams found new ways to bring our #SoundMindSoundBody philosophy to life. There’s much more to come in 2025, with new record highs forecast at every stage and more exciting announcements that will move bodies and minds. View highlights below or see all results in our latest Consolidated Financial Summary: https://lnkd.in/gMwRcg2w #InsideASICS

For decades, Silicon Valley’s mantra has been “Move fast and break things.” At ASICS, we take a different approach—one rooted in "Kaizen," the philosophy of continuous improvement. In our latest employee article, Chris Drouin, Principal Data Scientist, explores how this mindset shapes his approach to AI. Instead of chasing hype, he focuses on practical, meaningful applications—like using AI to refine how we classify shoe colors, improving everything from search results to demand forecasting. Check out Chris’ insights on AI, innovation, and why small, steady improvements often have the biggest impact here: https://lnkd.in/gcj3pgix #AI #DataScience #Innovation #Technology

Every conversation about mental health brings us closer to a world where no one feels they have to struggle alone. This Time to Talk Day, take a moment to check in with a friend, a colleague, or a loved one. A simple chat can make a real difference—because when we talk, we support, we uplift, and we remind each other that we’re not alone. ASICS Technology has provided a little something for our employees to encourage them to take time during their workday for these important conversations. ? We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body.? ? #ASICS #SoundMindSoundBody #MoveYourMindwithASICS #MoveyourbodyMoveyourmind #TimeToTalkDay

The latest CDP climate disclosure ratings are based on data collected from 24,800 companies worldwide. So how did ASICS perform? We’re now officially on CDP’s “Climate A List” with our first ever A rating, up from A- last year. This is in recognition of our commitment to sustainability, particularly climate change response, in all our business operations, and our efforts to reduce greenhouse gas emissions across the entire value chain. Read the press release in full: https://lnkd.in/gCzj-UJr

Imagine a machine with over a thousand moving parts. That can perform hundreds of actions. And is available in 8 billion models, each of them unique. The ASICS Institute of Sport Science in Japan has one of the world’s largest datasets on the bodies and motions of athletes in various sports. It holds over 100,000 pieces of data on running motion alone and foot shape data on over 2 million people. This data is the foundation of human-centric science, the driving force behind structural design, material development, and product development at ASICS. Human-centric science is dedicated to understanding how the body moves, how it changes over time, and how injuries occur. Each ASICS shoe balances different functions: cushioning, stability, grip, flexibility, fit, durability, breathability, and lightness. Not just for different sports, but for different levels and goals. For example, a shoe designed for beginning runners might prioritize cushioning and stability, while a shoe for advanced runners might prioritize breathability, lightness, and bounce. In the coming months, we’ll be sharing more from the ASICS Institute of Sport Science. Whatever your level as an athlete, follow ASICS on LinkedIn to learn more about the science of shoes. #ASICSISS #SportScience