3AF: Asian American Advertising Federation

Ready to tap into a billion-dollar opportunity? Join our upcoming webinar, “?????? ???????? ??????????????-???????????? ?????????????????????? – ?????? ?????????????????? ?????????????????????? ?????? ?????????? ???????????? ???????????????????? ?????????????? ????????????”, to see how inclusivity is driving significant growth for brands in today’s fragmented media landscape. ?? ?????? ????????????? If you’re an agency pro, media planner, or brand marketer, this session will dive deep into how you can move past tokenism and harness the power of diverse audiences—especially Asian American consumers—for scalable, impactful campaigns. You’ll gain actionable insights on authentic storytelling, audience segmentation, and data-driven strategies that amplify both reach and ROI. ?????? ?????????????????? ??????????????: ? The importance of Asian American audiences in brand growth ? Building campaigns that resonate with diverse communities without diluting brand identity ? Real-world success stories and scalable strategies ? Practical tips on using creative and performance media to unlock harder-to-reach audiences Whether you're in media planning, creative strategy, or brand management, this session is for those ready to transform inclusivity from a “nice-to-have” to a competitive edge. Sign up here to secure your spot and elevate your next campaign! https://lnkd.in/gxu7benS

?????????????? ?????????????????? ?????????? ???????????????? ?????????????? ???? ?????????????????? Join us on ?????????????? ???? ???? ???? ???? ?????? / ?? ???? ?????? for a conversation on why Asian American, English-language stories are not only bankable and relatable to mainstream audiences - but long overdue in Hollywood. With the rich history, compelling narratives, and immense buying power of the AANHPI community, it’s time for an AAPI network/streamer to provide a platform for these stories to thrive. Let’s build a future where our community can amplify its voice and create stories on our own terms. ???????????????? ????????: https://lnkd.in/gAV4QSRS #AAPI #Hollywood #RepresentationMatters #AsianAmericanStories #DiversityInMedia #AANHPI

?????????? ???????????????? ???????????????? ???????????? ????????????????: ?????????????? ???? ?????????? Looking to improve your market research strategy for the Asian American consumer? Join us for an insightful session on best practices to unlock business growth and market opportunities. ???????? ??????'???? ??????????: ? How to build a market research strategy tailored to your customers ? Techniques to engage internal stakeholders and align research with business goals ? Best practices for optimizing your research with AAPI audiences ?? Date: Wednesday, October 16th ? Time: 10:00 am PT / 1:00 pm ET We’re incorporating real-time feedback into our session! Take our 3-minute survey and help shape the discussion: https://lnkd.in/g7CCjCp9 #AsianAmerican #MarketResearch #BusinessGrowth #AAPI #Webinar

??????????????: ?????? ?????????????? ???????????? ???? ?????????? ?????????????????????????? As part of our 2024 Fall Webinar Series, we invite you to join Roy Eduardo Kokoyachuk, Co-Founder & Principal at ThinkNow, for a deep dive into "2024 Asian Entertainment Trends in the U.S." ????????: ?????????????? ??, ????????, ???? ???? ???? ?????? / ?? ???? ?????? In this exclusive webinar, we’ll uncover insights from the latest ThinkNow survey, covering: ? The meteoric rise of K-Pop and anime ? The increasing demand for Asian-focused streaming platforms ? How Gen Z and Millennials are driving these trends ? Brand opportunities in this evolving entertainment landscape ?????? ???????????? ????????????: ? Entertainment Industry Pros: Streaming platforms, content creators, distributors ? Marketers & Advertisers: Targeting Gen Z and Millennials ? Media Analysts: Focused on shifting entertainment consumption ? Tech & Digital Platforms: Understanding online content discovery ? Cultural Enthusiasts: Fans of Asian media, from K-Pop to cinema ???????????????? ??????: https://lnkd.in/gFzXamMM Don't miss out on key consumer trends and opportunities to connect with this growing audience! #AsianEntertainment #MediaTrends #GenZTrends #Webinar #ThinkNow

Webinar: The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment Join us as we dive into how businesses are crafting marketing strategies tailored to Taiwan’s distinct cultural, social, and economic landscape. From leveraging local opportunities to overcoming unique challenges, this session is packed with valuable insights on making your marketing efforts resonate in Taiwan. Date: September 18, 2024 Time: 9 am PST / 12 pm EST Language: Mandarin (with English interpretation) Don’t miss this opportunity to learn about culturally relevant, innovative, and agile marketing practices that can drive success in Taiwan’s market! Register now to secure your spot! https://lnkd.in/gjVd8Zpy #Marketing #Taiwan #CulturalAdaptation #Webinar #BusinessStrategy

Join us on September 4 at 10 am PST / 1 pm EST for an important conversation: AAPIs: The Invisible American Asian Americans and Pacific Islanders (AAPIs) are often overlooked by American brands and advertisers. Despite being the fastest-growing and third-largest ethnic group in the country, the AAPI community receives a mere fraction of the $659 billion spent on paid media and advertising. For every dollar spent on advertising in America, only 0.15 cents are dedicated to reaching AAPIs. This is unjustifiable in a society that values diversity, equity, and inclusion. The lack of attention and dedicated resources not only belittles our community but also has negative effects on AAPI publishers and agencies. It’s time to change this dynamic and fight for our fair share of resources. Join our webinar to learn what we must do to amplify our voices and secure the attention and respect our community deserves. ? Register for Webinar: https://lnkd.in/guSzBUFP See all webinars on our website: https://lnkd.in/ghYuQvEA

Learn from the 3AF experts about Asian American consumer insights- Save the date for our fall webinar series today! https://lnkd.in/ghYuQvEA

Calling all Mentors & Mentees! We're excited to announce we're opening up applications for our NextGen Program! In partnership with?@asiansinadvertising - NextGen is our annual Mentorship program where we?pair established professionals with up & coming leaders?in the Advertising, Marketing and Creative fields! Please visit 3AF.org to sign up to be a mentor or mentee!? https://lnkd.in/gMJCjAis

Since its inception in 2001, the ANA Multicultural Excellence Awards have presented a paramount platform to highlight substantial work and commemorate teams dedicated to making an authentic and steadfast commitment to effectively engage diverse, multicultural audiences. We welcome you to learn more and begin your submissions today. https://lnkd.in/ewr5SXMp #ANAmulti

Check out our Executive Director, Genny Hom-Franzen, discussing the importance of advertising to Asian American consumers.