AMP Creative

For the first time in 8 years, Morgan is letting someone other than him run his page. (I bet you can't guess who it is) This week, we'll document Morgan and the team as we all take on INBOUND in Boston! We've been looking forward to this for a?while and can't wait to share this series with you. The team touched down in Boston yesterday and then connected downtown. Here's how our first night in town went: We shared our first-time impressions of Boston (NYC, we still love you) What we are all looking forward to Insights on Morgan's newest talk And a few dad jokes here or there I hope you enjoy the VLOG. We'll see you around .. at INBOUND

35 countries in 35 years is Morgan's Goal, So far, so good (he's sitting at 18). Today the AMP team is heading to Denmark! (well, we thought) Unfortunately, the lack of sleep and something in the air caught up to us, so we're down for the count. Not too many plans for the day besides: ? Sleep ? Lots of Tea ? Lots of Cough Drops We have one more installment left in the series, Here's to hoping we'll all be 100% by then. Catch you on the next one. --- P.S. Our life goal is to sleep like Morgan and Aneesh after a day full of meetings ??

Morgan's got a HOT take... Slytherin is the best house in the Harry Potter! (Idk how to feel about this one, tbh) In today's London VLOG, you'll see what we were up to: ? Started the day in the clouds at Salesforce Tower ? Hopped over to the infamous Shard building ? After meetings, grabbed food from Borough Market ? Ended the day with some shopping? How do we like the VLOG-style content? Don't forget to comment "wand" for your chance to get some free Harry Potter swag. See ya tomorrow LinkedIn!

We scaled the largest building in Europe, And crushed all our meetings today! (Shoutout Stu for carrying the gear up the stairs) Here's a recap of day 2: ? Woke up and had some tea (essential) ? Hopped on the tube to central London ? Had a full day of meetings about Influencer Marketing ? Met up with some new friends to finish off the day We hope you all are enjoying the VLOG-style content! Quick update on Stuart's Buckingham Palace Connect: The strings are being pulled for us behind closed doors, and we are excited to see what comes of this. Stay tuned for the next episode, Cheers Mate ???

We in London MATE!! I can't believe we saw these emojis in real life ???? (Shoutout to all the Royal Guards out here) So far, so demure Here's what's happened on day one: ? Touched down in London over the weekend ? Overcame the severity of jet-lag + time change ? Laid out AMP's game plan for the week abroad ? Had 7+ meetings that ALL went great on day one ? Also, squeezed in a Buckingham Palace selfie Enough of the banter, enjoy VLOG #1? P.S. Did you read this entire post in a British accent like Morgan forced me to? P.S.S. Is Stuart really about to get us VIP access to Buckingham Palace?

Being a producer can be intimidating. Every time you sit in that seat, remember: It's not an interview; it's simply a conversation. Often as creatives, when our paths cross with someone highly successful or with an impressive title, a bit of imposter syndrome can begin to creep in. Thoughts begin to flood our minds like: "What if I can't hold my own in a conversation?" "What if they think I'm not doing a good job?" "What if I blow my first impression?" Just take a deep breath and remember this: These executives are sitting in front of the camera and are about to tell you about their entire career—all the highs and lows and even what they learned about it. This is where your focus needs to be as a producer. Focus on the overall experience. Focus on maintaining an open dialogue. Focus on the storytelling aspect of their career. This is the sweet spot of a shoot, when you and the client can begin talking back and forth about an experience and then keep the cameras rolling. This eases both parties, and the flow state can begin. On our shoot last week with Kyle Asay, we learned about his journey from: SDR>AE>VP of Global Sales. There were countless times when carrying the conversation over from his past experiences, and spontaneous ideas made it onto the camera. But this wasn't because it was scripted; it was because Kyle was willing to share his story, be vulnerable, and be open to feedback. This was a masterclass in preparation, being coachable, and being efficient with time spent on camera. Very fitting for a sales leader of his caliber. Remember: It's not about how you are perceived on set; it's about the overall experience you provide to the client. See you at work next week ??

7 months ago, we had our first content shoot. 14 of these later, we've learned a lot along the way. (Here's our process from Zoom call > content shoot day) Step 1: Pre-Production Grab the shovel, it's time to do some digging ? Cull through their best posts over the last 12 months ? Place them in order from best performing > least ? Send a rough outline of the day to the client Going the extra mile should always be front of mind Step 2: Production Putting someone in front of multiple cameras, lights, and production equipment isn't as easy at it looks. As a producer, videographer, and content manager, your job is to ensure that you have what you need to capture the necessary pieces of content ? Know how long it will take you to setup & tear down ? Know what time of the day you'll be starting ? Be sure ALL gear is charged & loaded Pro-Tip: Do this the night before your shoot. This will confirm that you don't need any last-minute runs for cables, batteries, or cards on the day of the shoot. Step 3: Post-Production This is where a majority of companies can fall short Clear communication and managing expectations are vitally important for an enjoyable process. Priority changes, projects piling up, and multiple revisions later can cause major frustration if mismanaged. ? Communicate deadlines ahead of shoot date ? If revisions will delay the deadline, say that ? Less is more when it comes to editing The biggest post-production issue when you first start is not understanding the amount of time it CAN take to edit a video. (The keyword here is CAN) If you promise to deliver every video as a: LinkedIn / YouTube Video Instagram / TikTok Video You have to equate the time spent creating captions, reformatting graphics, and revising each video's different versions. This is why tools such as: Capcut, Capsule, and Veed are good to start with :) ----- p.s. Enjoy this photo from our most recent masterclass with Stuart M. and ????Mason Cosby???? exchanging some dad jokes in between takes

Bring your next idea to life. And no, it doesn't have to be created with the highest production value (contrary to popular belief) Each Idea Each Story Each Experience These glimpses behind the curtain showcase your creativity, dedication, and the personal aspect of your journey. Snapping a photo or pressing record on your phone will do just fine when you are starting out. ???????? ?????? ?? ?????? ?????????? ?????? ???????? ??????????????: ? Snap a photo of the book you're reading, then share the three lessons you learned from it. ?? ? Press record and talk about the state of the market on your next walk (don't worry, people talk to themselves all the time) ?? ? Post an infographic you found helpful and discuss what you learned from it You can do all these examples in under 30 minutes for your business or personal brand. Once you get these under your belt, investing in high production value makes more sense! Don't be intimidated by that little "post" button Go ahead and start sharing your work You'll be glad you did it --- #video #marketing #story

How do you sustain meaningful growth in 2024? Last month, we met with Sam Jacobs to hear his thoughts on the matter. And let's just say, we got a masterclass on all things GTM (Go To Market) GTM pulls the organization together: Sales Marketing Customer Success Revenue Operations The Office of the CEO It's a term you can't go without seeing, so why go without saying what it's worth? Alignment before assignment is a practice that needs to be preached more across LinkedIn. Getting one sale isn't the goal, fulfilling our customers needs and giving them no other chance than to renew should be the target. Play the long game, it's worth it If you don't believe us, just watch (Video Below)

Every step of your career holds value That's why we document (y)our journey. We all often reflect on past opportunities, places of employment, special projects, enjoyable colleagues, the list could go on and on. But we all ask the age-old question of: "What's going to happen when I'm gone" And that comes from the deep sense of belonging we all feel from investing into our work. Some spend months, while others spend decades at one company! How great would it be to have a catalog of the best moments of your career, all in one place. This is why we put on emphasis on BTS BTS for those of who can't keep up with the 1,000,000+ acronym's in the space; stands for: Behind The Scenes Now, we're not telling you to take a selfie every time you hop on a Zoom call. But, how about each time we have a big win, or share a meal with a co-worker. Let's up the stakes, What if we took a picture AND documented the framework we used to land that deal. What if we wrote down the reason we lost a deal, then made sure it didn't happen again. What if we had our own "catalog" to reflect on, and anytime we needed help it was one click away. It's easier today than ever before in history to take a photo, or write down a note when on the go. But how often are we to busy to do so. --- Take a breather Write it down Snap a pic Happy Monday folks, let's make the best of it