Ascendant Loyalty Marketing

??Americans join more loyalty programs than Europeans and engage with them more often. ?? With frequent purchases and brands using loyalty as a key differentiator, standing out is harder than ever. What will shape US loyalty programs in 2025? https://lnkd.in/dMA-AHBB Read the latest insights: ?? Top 5?Reasons US?Consumers Join Loyalty Programs ?? 5 Most Valuable Loyalty Personalization Features in?the US ?? The Next Big Thing in?US?Loyalty Programs Our experts: Andreanne Rondeau (stratLX), David Slavick (Ascendant Loyalty Marketing), Edward Pouthier (JetBlue), Michael Snyder (Comarch) #Comarch #CustomerLoyalty #USLoyalty #LoyaltyPrograms #LoyaltyPredictions

Well...as they say 50% of advertising "works", we just don't know which 50%. Sooth?provides a rating scale to I guess project which spots "did best". 56 Super Bowl ads were "evaluated", awarding up to 20 points each for?Emotion,?Second-Screen Engagement, and?Promotional Relevance — or?ESP. I'm not a mind reader, but if you touch my funny bone (Doritos) and being in the event that draws the largest global viewing audience, I'd say you were highly effective. Hellmann's, WeatherTech and Jeep were all on the lower end of the ESP scale and yet each spot delivered a clear, fun and emotional message that I am certain raised awareness for each brand, and will "wear well" post event with extended media impressions. Ascendant Loyalty Marketing

Today’s customers expect more than points and discounts. They want personalized, meaningful connections with the brands they love. Unlock the next era of loyalty and learn how to evolve your loyalty strategy to drive deeper engagement and long-term brand advocacy with our on-demand webinar. ?? Watch it here: https://bit.ly/40UsC2k What’s the best loyalty experience you’ve had as a customer? Share in the comments! ?? #CustomerLoyalty #BrandEngagement #Loyalty

Why Loyalty? For those asking the question and/or seeking to refresh their program, here are the answers. Reach out to Ascendant Loyalty Marketing via our Contact Us page to arrange a n/c two hour consulting session that will deliver $1M+ value by early 2nd quarter! > Growth - by having a program in place a brand captures a consumer's attention that might not be aware of the brand.?In turn, they decide to engage with the brand and the best way to do that is a "mutual expectation of gain" through a program where spend/engagement/advocacy gets the member "more".?As the program continues to delight that member whether new or existing, their tendency is to become advocates?of the program or at the very least more inclined to recommend the brand and likewise the program to their friends and family thus fueling new customer acquisition via referral. > Data - by creating a program that provides value to the shopper they in turn will share their personal information, insight into their preferences as well as what their future state purchase plans may be.?This establishes an asset that the enterprise can leverage to the greatest extent possible and adds value to the real and perceived valuation?of the company in the eyes of the investment community > Competition - programs are created for many reasons including concerns that the competition has one and "we do not".?A formal program combats this weakness and blunts the competition and/or gains a competitive advantage by creating a program more compelling than what is offered in market > Customer Demand - programs are created and/or influenced due to feedback from customers asking for it.?They "expect" or anticipate that with their affinity to your brand ask themselves or ask you directly via survey or call center exchange or in dialogue with associates "why don't you offer one"??? > Lack of Differentiation - programs in a category or sector where "many of the same" goods and services can be purchased elsewhere.?The quality or utility or price/value relationship may not be the same, but nonetheless the consumer chooses to buy elsewhere.?Thus, a program gives a consumer a new reason to pay attention to your communications, realize that they will benefit by spending with you vs. the competition and in many cases paying a higher price, or buy less on discount or clearance or choose to convert because of offers or incentives that are in place that before the launch of the program did not exist.? > Weak Business Metrics - programs are created to compensate and then improve on weak business metrics.?This could be the proverbial "leaky bucket" where a business is losing customers because they have many alternative choices, or they choose to search and buy elsewhere, or in-store experience is less than satisfying, or in some cases the business has a low frequency of purchase over a particular timeframe, or they simply "turn left instead of turning right" during the calendar year.

On the 3rd February, The Loyalty People will be hosting a webinar called 'Future of Loyalty: Customer Engagement Trends in 2025' hosted by our MD, Tom Peace. ? This webinar will go into detail about the top trends in loyalty and customer engagement which companies should consider in 2025. These trends are based on the performance of loyalty programmes in 2024, as well as the emerging use of technology and other marketing strategies. ? Below is a list of trends that will be discussed during the webinar: ? ·??????Customer Landscape ·??????Using AI for Hyper-Personalisation ·??????AI Implementation in Loyalty ·??????Gaming Strategy ? Tom will be joined by three loyalty experts, who have years of experience with customer engagement and how identifying the most effective techniques to engage with a community. ? The loyalty experts joining Tom will be: ? Amanda Cromhout CADipL?? is CEO and Founder for Truth Loyalty & CRM - a global consultancy based in Cape Town. What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars, as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work.? ? David Slavick is Co-founder & Partner at Ascendant Loyalty servicing the customer-centric needs of global clients in: Retail, Specialty Retail, Healthcare, Manufacturing and Consumer Goods ? Jay Weinberg is Co-founder and Partner of Ascendant Loyalty Marketing. Jay has been involved in marketing and technology for over 30 years. His expertise is in designing, developing, and managing customer retention programs. He has developed and managed successful marketing programs for Walt Disney World, LensCrafters, Preferred Hotel Group, MSC Cruises, Backcountry.com and many others. ? Click on the link below to register and join us in breaking down the top trends in loyalty for 2025! https://lnkd.in/en_ydz-C #loyaltytrends #customerengagement #2025trends #loyaltyprogrammes

A nice summary by age demographic on what is relatable and motivating according to generational segments. The big question is does it matter? Speak to me based on known and projected insights. Show me that you know me, regardless of age demo or whether I have "more time on my hands" and supposedly more disposable income based on my age...in 2025 need to do much better in order to drive MROI, ROI and ROAS! > Leverage meta data to then build predictive models at the unique individual level > Acquire technology solutions that combine AI, Machine Learning and Personalization tools to then build communication, offer, service, product and experiences at a 1:1 level > Ensure that operationally you have tested this capability across all platforms, customer touchpoints for seamless, consistent UX/UI > Lastly, test the heck out of it...refine, let the algorithms build over time leveraging AI so that your content is relevant, meaningful and motivating! Please share via comment/reply your thoughts in this regard...you don't have to reveal which generation you land within....but do tell all of us who is doing it right!

?? Is your loyalty program stuck in the points-and-rewards era? In his latest AMA Chicago blog, David Slavick of Ascendant Loyalty Marketing shares innovative strategies to build deeper emotional connections with customers. For example, Slavick highlights how one brand moved beyond transactional rewards by weaving personalized storytelling into its loyalty program, creating memorable guest experiences. ?? Read more: https://bit.ly/4eRmVa1 #AMAChicago #LoyaltyMarketing

I had the pleasure and honor of being featured Open Loyalty 2025 Trends report. It is very well researched and provides a global view on what to plan for and invest in. It does require a business case to support investment and Ascendant Loyalty Marketing we are the best/expert at it - exceed CFO expectations re: accuracy and reliability. "Justifying the investment to do better in loyalty marketing is the most challenging issue. Customer-centric programs traditionally have a longer tail in demonstrating ROI, and leadership tends to invest where risk is less evident. It takes a well-researched business case to make essential investments in technology, program benefit expansion, payment evolution, marketing/media impressions, and partnerships a reality.” Irek Klimczak Kacper Cebo Cezary Olejarczyk https://lnkd.in/gCdHcxxU