Ascend Business Growth

Why are more healthcare companies turning to HubSpot? Because improving patient outcomes takes more than great care—it takes streamlined operations, smarter engagement, and connected teams. ?? In this article, I break down how HubSpot’s AI-powered platform supports HIPAA-compliant CRM, marketing, sales, and service functions—all in one place. Read the full blog: https://hubs.ly/Q03dB1MT0 #HealthcareMarketing #HubSpot #HealthTech #PatientEngagement #CRM #DigitalHealth #MedTech #medicaldevice

??Is your website aligned with your sales cycle? If your site isn't helping move buyers through each stage of their journey, you're likely missing out on opportunities. Discover the key components of a high-performing sales-aligned website—and how to fix common gaps that stall progress. ?? Read the full article: https://hubs.ly/Q03d5bd90 #B2BMarketing #SalesEnablement #HubSpot #WebsiteStrategy #DigitalMarketing

?? The Gender Pay Gap: Still Here, Still a Problem ?? The gender pay gap in the U.S. has barely budged in 20 years. Women still earn only 85 cents for every dollar men make, and the progress we’ve seen is frustratingly slow. This isn’t just about fairness—it’s about economic stability, workplace equity, and opportunities for future generations. ?? What needs to change? Pay transparency Equal access to leadership roles Better policies for work-life balance It’s time to move beyond small gains and push for real progress. Read the latest research from Pew: ??https://hubs.ly/Q03bXSFM0 #GenderPayGap #EqualPay #WorkplaceEquity #WomenAtWork

?? Another Major WordPress Security Breach! ?? Over 5 MILLION websites just got hit by a WordPress backup plugin vulnerability. ?? This is exactly why I don’t use WordPress for client websites. With cyber threats increasing (especially with AI-powered attacks), businesses using WordPress are forced to constantly monitor, update, and patch their websites just to stay protected. Meanwhile, HubSpot CMS has security built-in—no plugins, no stress, no extra cost. ?? SOC 3 & SOC 2 Type 2 certified ?? HIPAA-compliant CRM ??? Security and privacy included—standard, not extra Don’t leave your website vulnerable. We broke down the real security differences between WordPress and HubSpot CMS in this article. Read it here: https://hubs.ly/Q03bMpKx0 #CyberSecurity #WordPress #HubSpotCMS #WebsiteSecurity #MarketingTech #SmallBusinessTips

?? Launching a Healthcare Startup? Here’s What It Takes. Bringing innovation to the healthcare and wellness market is no small feat. It’s one thing to have a great idea—but turning it into a successful, scalable business requires strategic execution. At the Health 2.0 Conference in Las Vegas, Ascend Business Growth president, Krista Moon, joined a panel of startup specialists to break down the critical elements of navigating this journey. Here are some of the biggest takeaways: ?? Solve a real problem. Many great startups begin with a personal experience—seeing a challenge firsthand and deciding to fix it. ?? Branding happens whether you plan it or not. A strong brand strategy helps you stand out, build trust, and communicate your mission clearly. ?? Relationships drive growth. A well-structured CRM system ensures you stay connected with customers, investors, and partners as you scale. ?? Funding takes strategy and persistence. From bootstrapping and grants to seed rounds and family offices, finding the right path depends on your business model and long-term vision. ?? The right team makes all the difference. Hire for alignment with your mission, fire quickly if it’s not a fit, and leverage fractional talent when resources are tight. Whether you’re just starting out or scaling up, these insights can help pave the way for sustainable growth and long-term impact. Check out the full breakdown of the panel discussion here: ?? https://lnkd.in/ghXatXvJ #HealthcareStartups #Entrepreneurship #Branding #CRM #StartupFunding #HealthTech #medtech #medicaldevices #health2conf

?? Thinking Like a Buyer: A Key to a Successful Exit I recently had a conversation with Jessica Starks of Exit Factor about what it really takes to exit a business successfully—and one of the biggest takeaways was this: Business owners need to start thinking like buyers. Buyers want businesses that are profitable, organized, and not overly dependent on the owner. That means: ? Streamlining operations & documenting key processes ? Keeping financials clean and separate from personal expenses ? Reducing owner dependency to make the transition seamless The earlier you start preparing, the more valuable and sellable your business becomes. We covered this and much more in our conversation—check out the full blog recap here: https://hubs.ly/Q037VMlH0 Let me know your thoughts! Have you considered what your exit strategy looks like? #ExitPlanning #BusinessStrategy #SellYourBusiness #Entrepreneurship

?? Is Your Marketing Ethical or Manipulative? ?? In today's business world, the line between persuasive marketing and propaganda is razor-thin. With companies shaping public perception at an unprecedented scale, the ethical question becomes: Where do we draw the line? ? Are we informing or deceiving? ? Building trust or exploiting emotions? ? Driving value or distorting reality? In this blog, we explore how businesses can market effectively without crossing ethical boundaries. If authenticity and transparency matter to you, this is a must-read! ?? Read it here ?? https://hubs.ly/Q038sMxl0 Let’s discuss: What’s one example of business messaging that felt more like propaganda than marketing to you? Drop your thoughts below! ?? #MarketingEthics #PropagandaVsMarketing #TrustInBusiness

Most business owners don’t think about an exit plan until they’re forced to—but by then, it’s often too late to maximize value. That’s why I sat down with exit strategist Jessica Starks to unpack what business owners should be doing right now to build a business that’s actually worth something when the time comes to move on. ?? In our conversation, we covered: ? Why every business owner needs an exit plan—long before they plan to sell ? What buyers really look for (hint: it’s more than revenue) ? How to increase your market value and prepare for a successful transition Whether you’re years away from selling or haven’t even thought about it, this is a must-watch for anyone serious about long-term business success. ?? Check out the full interview & read the takeaway article: https://hubs.ly/Q037Vsfs0 What’s your biggest question about building a sellable business? Drop it in the comments! ?? #ExitStrategy #BusinessGrowth #SuccessionPlanning #Entrepreneurship #BusinessValuation

? Tomorrow’s the Day! Women HubSpot Agency Owners—our next meetup is happening Monday, Feb 25 @ 12 PM ET! ?? This is your chance to connect, collaborate, and grow with like-minded women who are leading the way in the HubSpot ecosystem. Let’s talk strategy, leadership, and what’s working (or not)! If you haven’t signed up yet, there’s still time! ? https://hubs.ly/Q037JnsC0

?? Calling all Women HubSpot Agency Owners! Looking to connect with like-minded women who get it? We’ve launched a new group where we’ll meet monthly to talk strategy, leadership, and what’s working (or not) in the HubSpot ecosystem. Our next meeting is Feb 25 @ 12 PM ET – join us! ?? This isn’t about competition—it’s about collaboration, support, and growth. If that sounds like your vibe, check out the details and join us! ?? https://hubs.ly/Q037JnQ-0 #HubSpotWomen #WomenInAgencyLeadership #HubSpotCommunity #WomenSupportingWomen #hubspot