Arrivalist Appoints Ktimene Axetell as CEO to Accelerate Growth and Innovation in Analytics and Attribution for Tourism Clients
Miami, FL – Feb 3, 2025 – Arrivalist, the leading location data analytics and attribution company for travel and tourism clients, today announced the appointment of Ktimene Axetell as Chief Executive Officer, effective immediately. Axetell brings over 20 years of experience in the MarTech industry, with a proven track record of driving growth for technology companies. From 2018 - 2022, she served as Senior Vice President of Sales Enablement & Industry Relations at the company, building out channel partnerships and developing agency relationships while representing the brand externally.
"Ktimene is the ideal leader to guide Arrivalist through its next phase of growth and evolution," said Tibor Mozes, Arrivalist's co-founder and Executive Chairman. "Her deep expertise in location data, digital media, and the tourism industry, combined with her proven ability to drive revenue growth, make her the perfect fit to build on Arrivalist's momentum and deliver even greater value to our clients."
Axetell joins Arrivalist from Epsilon, a Publicis Groupe company, where she served as Senior Director of Client Development. Prior to Epsilon, she led the solutions consulting team at NextRoll, driving SaaS and media sales growth.
"I am thrilled to return to the Arrivalist team and build upon the company's impressive track record of success," said Axetell. "Arrivalist's cutting-edge location data and attribution capabilities are unparalleled in the industry, and I am excited to leverage this powerful technology to help our tourism clients make more informed, data-driven decisions that support sustainable economies and quality of life in destinations."
As CEO, Axetell will be responsible for leading Arrivalist's strategic vision, driving product innovation, and expanding the company's reach and impact in the tourism and travel sectors. She will also focus on fostering a collaborative culture that empowers Arrivalist's talented team to continue delivering exceptional service and results for its clients.
The appointment comes at a critical time, as Arrivalist renews its core focus under the ownership of Quantomic Holdings, led by Tibor Mozes, and enhances its commitment to delivering high-quality travel insights, media attribution and measurement across multiple channels, and advanced data visualizations to customers.
Arrivalist's location data and attribution solutions have become essential tools for destination marketing organizations, hotels, attractions, and other tourism-related businesses seeking to understand and optimize their marketing efforts. By leveraging Arrivalist's proprietary location data and advanced analytics, clients can measure the true impact of their marketing campaigns and make more informed decisions to drive visitation and positive economic impact.
