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Have you tapped into the power of NIL? With dedicated fan bases, sky-high engagement, and major influence, college athletes create an entirely new opportunity for advertisers. Don’t get left behind! Read why NIL is the next big thing in advertising. ??

AI in advertising—helpful or hype? Zachary Thompson, Sr. Director of Ad Operations, discusses the impact of AI from Meta, Google, Amazon, TikTok, and others in The Wall Street Journal. Check out his take below!

Congratulations to our very own, Alysia Lowe Ehle, PhD, Vice President of Strategy & Product, for being named Strategist/Planner/Buyer of the Year at the 2025 AAF Dallas Awards! ??

Love is in the air, but advertisers are feeling the chill! AI is shaking up the advertising landscape — Google’s AI-powered search is giving CTRs the cold shoulder, Meta’s ad prices are heating up and TikTok’s future is on a wild ride. Grab a heart-shaped treat and dive into our latest ad ops inspired newsletter before things get frostier!

Is your media attribution solution entirely dependent on stitching together self-reported outcomes across different platforms and investment types? What if there was a better way? Alysia Lowe Ehle, PhD, VP of Strategy & Product, unveils new CYRIS product features launching in 2025 designed to reshape media attribution measurement, enhance media mix modeling and directly connect media impact to business outcomes. Curious? Dive into the details below.

We are now accepting Summer internship applications! Apply here: https://bit.ly/49TVqLg Our internship program runs from June 2nd to August 6th, where you'll be immersed in all things media planning, media buying, campaign management and data management. - ?? $12/hour pay - ??? Work schedule Monday through Thursday - ?? Breakfast tacos Wednesday mornings Apply today and jumpstart your advertising career!

The digital advertising world has delivered some frosty headlines to kick off the new year—from TikTok skating on thin ice to Meta giving fact-checking the cold shoulder and Google Search Max casting a long winter shadow over ad strategies. There’s plenty to thaw out in this chilly start to 2025, so let’s break the ice on this month’s biggest ad ops updates! ??

Do you have a game plan to capitalize on the advertising opportunities in virtual worlds? Jordan Rodriguez, Associate Director of Ad Operations, shares his excitement about virtual product launches, innovative shopping experiences, personalized opportunities, and the wealth of data access enabled by these virtual executions! Don’t worry—you don’t need VR goggles to explore these insights.

Hello sweet 6th birthday! ?? What a wonderful and exciting ride it's been! Thank you to all of our wonderful clients, team members and partners who have made our first six years so special. We greatly appreciate you and look forward to many more years to come!

Welcome to our first bytesize of the 2025! From frosty updates coming out of the D.C. Circuit Court of Appeals to ChatGPT slowly stealing search market share from search engines, we’ve unwrapped all the industry news you need to know!