ARInsights

We can hardly contain our excitement about everything we accomplished together in 2024! ?? Our incredible AR community inspired us to push the boundaries of what's possible in analyst relations. Here's what we brought to life this year:? ? Say hello to the Analyst Impact Monitor - now you can track SOV and benchmark against competitors in real-time (no more endless spreadsheets!) ?? ? Introduced Topic Snapshots powered by AI - because knowing what's on your analyst's mind shouldn't require mind reading ??? ? Meet ARchie, your new best friend in AR! This AI assistant helps with everything from email writing to strategy planning (and yes, ARchie loves emojis as much as we do! ?)? ? Completely refreshed our analyst profiles and ARchitect dashboard to make your daily workflow smoother than ever ??? ? Plus, we welcomed the amazing Wind Communications team to our family, expanding our strategic services to support you even better! Want to see all the magic we made happen this year? Check out our full 2024 recap: [ ?? https://lnkd.in/eK3-pXxf ] Here's to an even more amazing 2025! ?? #AnalystRelations #AR #ARPros

Analyst influence remains crucial in early buying stages for B2B purchases. Data from the Demand Gen Report 2024 Buyer’s Survey reveals: ? 30% of buyers consult analysts early in their journey ? Vendor websites (45%) and web search (66%) are the first resources prospects turn to ? 33% of buyers relied on peer recommendations and reviews With analysts influencing nearly 1 in 3 early buyer journeys, is your AR program ready to influence these prospects? The link to the full report is included below! #MarketingStrategy #B2B #AnalystRelations

In analyst relations, real impact happens when insights meet action. But what does that really mean? ? Moving beyond tracking to doing ? Turning analyst feedback into program adjustments ? Converting coverage insights into outreach strategy ? Translating research mentions into sales enablement What actions drive the most impact in your AR program? #B2BSales #AnalystRelations #B2BMarketing

What happens when you get a room full of AR professionals together? Great conversations, great company, and lots of connections. Thanks to everyone who joined us for the Engage & Unwind: Grapevine Edition happy hour this week. Whether you're a seasoned pro or new to AR, there's nothing quite like connecting face-to-face with people who speak your language and unpack all the great moments from Gartner TGI. Missed this one? Drop us a message if you’re heading to San Jose next month to join us for Engage & Unwind: San Jose Edition after IDC Directions! #AnalystRelations #ARcommunity

Are you in the early stages of navigating analyst relations at a startup? Share your experience for the latest State of Startups with Industry Analysts Report. It only takes 10 minutes, and the resulting report will help all participants make more informed decisions. https://lnkd.in/ebGNheiq #AnalystRelations #Startup

Beyond tracking your share of voice, your AR data can help you turn analyst mentions into strategic advantage. The Analyst Impact Monitor in ARchitect helps AR teams stay ahead. Here's what makes it essential: ? Analyze Sentiment: Quickly assess how analysts perceive your brand with enhanced visibility into tone—including detailed breakdowns of sentiment matches within each document and interactive chart insights. ? Make Strategic Decisions: Use real-time insights to refine your engagement strategy, prioritize key analysts, and drive meaningful results. ? ?Track Share of Voice: See how often your company is mentioned compared to competitors, and discover where you're leading or have room to grow. Ready to see what ARchitect's Analyst Impact Monitor can do for your AR program? Discover more about this game-changing feature and start turning data into action. #AnalystRelations

Analyst relations isn't just about research coverage and rankings. It's about driving business. Impacting real revenue and helping your team to close deals. Just ask Jennifer at Cornerstone OnDemand, whose “AR for ARR” program achieved incredible results, including: ? Generating 1,200 leads from a single analyst webinar ? Influencing their biggest deal of the year ? Caught their new CRO's attention on Day 3 ? Earned direct recognition from their CEO Jennifer shares the 4 key elements in her program in our latest blog post. Don’t miss these expert strategies for leveraging analyst insights in competitive deals or practical tips for scaling AR-sales collaboration - even with a tiny team! #B2BSales #AnalystRelations #ARCommunity #SalesEnablement

Who owns Gartner Peer Insights in your organization? If it feels like a game of hot potato between marketing, customer success, sales, and your analyst relations teams, you're not alone. But here's the reality: The most successful Peer Insights programs thrive on cross-functional collaboration, with AR playing an important, strategic role. Here's why: ? Peer Insights is becoming deeply integrated into Gartner research ? Voice of Customer reports grew 42% in 2024 alone ? Reviews can now complement (or balance) your MQ story ? Customer feedback directly influences market perceptions Ready to transform Peer Insights from a hot potato into a strategic advantage? Our latest blog breaks down the opportunity for analyst relations teams to get involved and demonstrate impact. ?? #AnalystRelations #GartnerPeerInsights #B2B

? Last Call: ARchitect Power User Workshop Join us today at 9am PT/12pm ET to learn the time-saving features that will transform your AR workflow. In this hands-on session, you'll discover how to: ? Configure your perfect dashboard ? Generate executive-ready reports in minutes ? Master the latest features to track share of voice and analyst sentiment ? Plus: Live Q&A for your specific challenges Can't attend live? Register anyway to get the recording. Quick reminder for attendees: Have ARchitect open during the session to follow along! Grab your spot now - link in comments ??

Have you met ARchie? ? Need AR advice at 3 AM? ARchie's got your back. ? Want help with that briefing deck? ARchie's on it. ? Brainstorming newsletter ideas? ARchie's ready to roll. The best part? ARchie speaks fluent AR and keeps your conversations confidential. Say hello to ARchie today – the link is in the comments!