Scaling 7 & 8-Figure DTC Brands, Info Products & Agencies with Paid Social & High-Impact Creatives | CEO, Area 6 Marketing
Twelve months ago, I began working with a brand owner who was generating around $12K per month in online sales, entirely organic. Her success was driven by a strong social media presence and YouTube channel, which she relied on to promote her business. On our very first call, she told me, “Angie, I want to grow so that I no longer need to create YouTube content to support my family. I want to focus on my brand full-time, replace my salary, and still have room to grow.” I took on the challenge! The first step was creating a new website to provide better analytics, enabling us to make data-driven decisions. Next, I emphasized the need for full control over the creative process to test more aggressively. I asked for a larger ad budget, without any guarantee of immediate success, and proposed a stronger product launch strategy to maximize each promotion. We began teasing upcoming campaigns and building her email list for sustained engagement. I also recommended switching her email platform to Klaviyo for enhanced personalization and retention, and then asked her to sacrifice a bit of her margin to consistently hit six-figure months. And you know what? Through all of this, she never pushed back. She placed her full trust in me, my team, and the process. Now, we’re about to hit the 7-figure milestone, and she’s been able to quit YouTube, provide for her family, create jobs, and live out her dream—all while we’re just getting started. The takeaway? Trust the process. With the right partner, you’ll win.