AREA 17

Tech for Luxury Rejoignez-nous pour un petit déjeuner et des échanges autour des enjeux clés du secteur du luxe, orchestré par BCG X, AREA 17, et POWER.xyz, le 28 novembre 2024, de 8h30 à 10h, à Paris. Au programme : Design Systems : Explorer comment engager et convertir les clients dans un univers en constante évolution. Transformation 3D : Découvrir des approches innovantes pour optimiser l'expérience client. La matinée se poursuivra avec une table ronde réunissant des experts du secteur pour discuter des stratégies de transformation de la marque et des méthodologies digitales. RSVP : https://lu.ma/0mff0om1 ------------------------------------------------------------------------------- Tech for Luxury Join us for breakfast and discussions on key issues in the luxury sector, hosted by BCG X, AREA 17, and POWER.xyz, on November 28, 2024, from 8:30 to 10:00 AM in Paris. Agenda: Design Systems: Explore how to engage and convert customers in a constantly evolving landscape. 3D Transformation: Discover innovative approaches to enhance the customer experience. The morning will be followed by a panel discussion featuring industry experts to discuss brand transformation strategies and digital methodologies. For information, the discussion will be held in French and you can register here: https://lu.ma/0mff0om1 #paneltalk #AREA17 #techforluxury

ElevenLabs—an AI audio platform known for its pioneering text-to-speech and voice cloning technologies—came to us in 2023 looking for a strategic partner to support their growth from a niche start-up into the global leader in AI audio research and products. We developed a new brand identity that clarified this emerging technology by visualizing AI speech, voice, and sound through a system that deliberately avoids the AI-generated imagery and characters that saturate the space, opting instead for an abstract visual language that is open to interpretation. Motion by Thru Studio #AI?#audioplatform?#designservices?#websitedesign?#branding

We're inspired by our friend Giorgia Lupi's talk about data, and its power to make sense of our human experiences : "The world is made of data—not just the kind we generate with our devices, but the kind we choose to focus on. Because what we look at shapes who we become." Check out her Ted Talk for more on this topic : https://lnkd.in/eg_Jz9gt #data #Tedtalk

Some beautiful shots of our Paris clubhouse taken by Charlotte Bommelaer ??

The NY team recently attended an event with Diversity in Design Collaborative?to connect with the local DID community, and listened to a speech from Eddie Opara—founding DID member company, and partner at Pentagram. #diversity #design

Our redesign of the CES website goes beyond aesthetics—it’s about delivering the right content to the right users. With clear paths for attendees, exhibitors and media partners, the site provides a streamlined experience, so visitors can dive into the content that matters most. Read more about our work for CES here : https://lnkd.in/eBcjCPxJ #WebsiteDesign #UserExperience #CES #TechInnovation #DigitalJourney

Our redesign of the CES website goes beyond aesthetics—it’s about delivering the right content to the right users. With clear paths for attendees, exhibitors and media partners, the site provides a streamlined experience, so visitors can dive into the content that matters most. Read more about our work for CES here : https://lnkd.in/eBcjCPxJ #WebsiteDesign #UserExperience #CES #TechInnovation #DigitalJourney

Founding partner and CCO, Kemp Attwood was invited to judge ADCC | The Advertising & Design Club of Canada's #ADCCawards — a show that celebrates the best in Canadian advertising and design. This year marks the 75th anniversary of their national awards — a major milestone. Winners will be announced in November.

CES, the must-attend technology event of the year, just got a digital upgrade! CES is more than an once-a-year event, and so is its website. Our redesign flexes with the CES lifecycle, moving from ticketing to planning and post-event engagement. From cinematic editorial content to dynamic marketing pages, the CES site is now a powerful platform for year-round interaction that delivers relevant, dynamic content to exhibitors, attendees, and media—whenever they need it. Read more about our collaboration with CES here :?https://lnkd.in/ebTdsQKT #WebsiteLaunch #TechInnovation #DigitalExperience #CTA #DesignTransformation

We're proud to see that 3 of our clients ElevenLabs, MultiOn and OpenAI are part of the IA40 (Intelligent Applications 40) this year. The Intelligent Applications 40 highlights the most compelling private companies leveraging artificial intelligence and machine learnings. Check out the full list of winners here: https://www.ia40.com/ #AREA17 #IA40