ArcSpan

We are thrilled that publishers can now leverage Bombora’s industry-leading data across a variety of monetization channels through our partnership with ArcSpan ?? Love the concept David Downing: "Bombora data lives where publishers work!"

???ArcSpan Expands AMS Platform with High-Value, On-Demand Audience Data Integrations??? We’re thrilled to announce new strategic data partnerships with?Bombora, Sports Innovation Lab, and LiveRamp, bringing premium?B2B, sports & entertainment, retail, and auto?audience segments directly into?ArcSpan’s Audience Monetization System (AMS)! ??Bombora: Industry-leading?B2B intent data?in a one-of-a-kind Data Co-op ??Sports Innovation Lab: High-value?sports & entertainment audiences?featuring deterministic, transaction-based data and insights ??LiveRamp: Extending AMS publishers' access to?thousands of premium third-party segments?and advertiser data collaboration By integrating?deterministic, high-confidence audience data, ArcSpan is setting a new standard for?publisher audience monetization success.?Better targeting, more scale, greater revenue impact. ?? Publishers, let’s discuss how ArcSpan AMS helps you to?activate smarter and monetize stronger! See link below for more information. #AudienceMonetization #PublisherSuccess #DataDriven #ArcSpan #AdTech Michael Burton Jen Steffan Jennifer Pelino Garret Vreeland Christopher Guenther Peter Rooney James Dempsey Balaji Rao Declan Healey Artemio Rimando Jose Cabal-Ugaz

ArcSpan continues to deliver innovative solutions to help Publishers drive revenue!

Unlocking Data Monetization Success for Publishers in 2025: James Dempsey in ExchangeWire's Industry Review dives into how the ArcSpan AMS platform's first-party data signal aggregation tools power AI-driven audience activation accuracy and scale. By maximizing the value of publisher's 1P data, we're helping to boost CPMs, addressability and stronger revenue outcomes. ArcSpan is setting new standards as the industry's most cost-effective, data-powered monetization partner to publishers. Art Muldoon Garret Vreeland Christopher Guenther Peter Rooney Balaji Rao Declan Healey Artemio Rimando Jose Cabal-Ugaz

Cory Rotkel and Rob Shore - THANK YOU for your shout-outs confirming ArcSpan's smooth onboarding and custom audience monetization solutions to boost the value of a360media and Newsweek first-party audience data! We are excited to support your 1P data innovation and sales success in 2025! This week at CES, we are showcasing how ArcSpan's AI-driven AMS audience monetization platform is setting new standards as the leading first-party Super Signal Aggregation and Activation engine for publishers globally. AMS normalizes multiple sources 1P data (including contextual/suitability and attention) and boosts the accuracy and quality of high-value targeted audiences - like entertainment and women's lifestyle - to meet buyer demand. Looking forward to an exciting year ahead!

Thank you Art Muldoon, we are also excited to be working with ArcSpan. Our account team Peter Rooney and Declan Healey have been great partners with the onboarding process. The team @ a360media are excited to see our valuable 1st Party Audiences grow in the entertainment and women's lifestyle space as well as the campaign insights we can provide our direct and programmatic partners. Great things in the new year!

???ArcSpan is excited to welcome aboard a360media, Sundial Media Group (including Essence Magazine, Refinery29), U.S. News & World Report and Mediacorp Pte Ltd to the ArcSpan AMS audience platform!??? ArcSpan AMS helps publishers monetize the value of their first party data through enhanced, AI-driven audience signals incorporating a range of Direct/known, Attention-based, Custom Contextual and Enhanced Behavioral data segments to boost CPM value and achieve large-scale audience addressability. AMS Highlights Include: - AI-driven insights:?Deliver greater accuracy, scale, and monetization efficiency. - Intuitive and agile workflows:?Enable faster implementation and ROI. - Real-time dashboards:?Provide actionable audience and campaign insights. - Customized taxonomies:?Tailor strategies to unique brand needs and audiences. Please reach out to see a demo! https://www.arcspan.com/ Art Muldoon Garret Vreeland Christopher Guenther Peter Rooney James Dempsey Declan Healey Balaji Rao Artemio Rimando Jose Cabal-Ugaz

Publishers: ArcSpan's AMS Platform delivers AI-driven turnkey solutions to boost Publishers' audience monetization and revops success globally. Access to fully-integrated data activation and identity partners including Experian supports the quality, accuracy and scale of ArcSpan's next-gen solutions.

?? ArcSpan is thrilled to welcome Mollie Spilman to our Advisory Board! Mollie’s expertise in audience data signal enrichment, activation, and performance analytics—gained through leadership roles at Oracle, Criteo, and Yahoo—aligns with ArcSpan’s AMS platform customers and premier partners. As we set new standards in AI-powered contextual and behavioral monetization solutions for publishers across North America, EMEA, LATAM, and APAC, we’re excited to leverage Mollie’s insights and collaboration to drive growth. Welcome aboard, Mollie! Mollie Spilman Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao Peter Rooney James Dempsey Declan Healey Artemio Rimando Jose Cabal-Ugaz Joe Zawadzki Eric Franchi Jonah Goodhart Noah Goodhart Ari Paparo Jana Meron Paul Bannister Kevin Gentzel Tim Hanlon Curt Brockelman Mark Ellis

We were there! Team ArcSpan is wrapping up DMEXCO - Digital Marketing Expo & Conference 2024. As the sun sets on Cologne, team leads James Dempsey and Peter Rooney raise a K?lsch and savor the currywurst after a busy week meeting customers, new prospective publishers and other partners and industry friends. ArcSpan AMS offers publishers a comprehensive audience monetization platform based on AI-driven contextual and behavioral data activation to boost direct and programmatic ad sales. Thanks to all for making it a great event! James Dempsey Peter Rooney Art Muldoon Garret Vreeland Christopher Guenther Balaji Rao Declan Healey Artemio Rimando Jose Cabal-Ugaz #dmexco #publishers