Archrival

Gen Z is rewriting the rules of influence and shifting the focus from followers to genuine connections. For more, check out our new study with Tumblr on The State of Community.

If you work in marketing right now, you're feeling it: chaos! More channels than ever, and yet so little real connection. Our new study, in partnership with Tumblr, uncovers a solution: community. 'The State of Community' report is out now!

Brands spend millions to try to place themselves at the center of the cultural conversation, only to find that Gen Zs think they’re cringe. Archrival partnered with Tumblr on a new study that uncovers a way to bridge this disconnect: community — and fostering digital spaces that are less about content saturation and more about meaningful engagement. Check out The State of Community: How Gen Z is Disrupting the Industry of Influence. https://lnkd.in/gH8ck2va

As social platforms drown in endless content and shallow interactions, Gen Zs are seeking something deeper. More on how brands can navigate social media saturation in this week's Culture Brief.

NYC friends: next week Archrival and Tumblr are hosting a happy hour to celebrate the launch of our new cultural and consumer insights study, The State of Community: How Gen Z is Disrupting the Industry of Influence. The report explores how young consumers are ushering in a new era of community — and what brands can do to activate community the right way. Come say hi, have a drink on us, and get a first look at our latest Gen Z insights! RSVP and event info: https://lnkd.in/g7PdJuGE

Amid backlash about the safety of minors on social platforms, Meta begins restricting their access and Instagram introduces teen restrictions. What this says about culture and its implications for brands in this week's Culture Brief.

Saying “I do” looks a lot different for Zs than it did for Millennials. This week we break down how Gen Z is reinventing wedding season.

Young music artists dominate summer and define the cultural moment for marketers. What brands can learn in this week's Culture Brief.

From early-bird sales to TikTok hauls, here’s what this year’s back-to-school shopping season says about culture right now.

Charli XCX’s viral album has defined this summer’s vibes—and offers a masterclass in how brands can tap viral trends.