Archer Education

At Archer, we believe you know your institution best. That's why we developed our Online Growth Enablement approach: you can scale your enrollments, build your team’s knowledge, and stay in control of what matters most.

We're looking for an experienced paid buyer to join our team of modern enrollment marketers! Apply here: https://lnkd.in/eJUiMWTY

Headed to Denver for UPCEA Annual? Visit the Archer team and connect with Cat Hammett, MBA & Brad Gibbs to learn about how your online enrollment playbook can evolve to meet today's market. Whether you're looking to refine your enrollment strategy, grow enrollments, or create a more sustainable growth model, our team can help.

Remote first ?? people first. Our Student Engagement team works across four time zones most weeks - but this week, they got to work together in Kansas City!

Higher ed is changing fast, and institutions that don’t adapt risk falling behind. J. Pearl Darson, MBE, Director of Strategy and Development at Archer Education, explains the four pillars of organizational development that help universities strengthen infrastructure, invest in the right resources, and build leadership for long-term success. Ready to future-proof your institution? Read more: https://bit.ly/3DmvDAI

The Strategic Marketing Guide (SMG) is a foundational brand and storytelling resource that aligns messaging, visuals, and audience strategies to elevate your brand, guide marketing teams, and drive long-term enrollment success. VP of Creative Services, Caroline Khalili breaks down reasons it might be time to consider an SMG and what this process looks like: Signs you Might Need an SMG: → You’re struggling to differentiate your programs in a crowded market → You have a fragmented or generic brand identity and strategy → You’re not telling a clear and compelling story that resonates with key audiences → You are launching a new program or revitalizing an underperforming one → You lack actionable and in-depth persona insights → You are looking to drive higher quality leads and sustainable enrollment growth The SMG Process: Discovery: We conduct interviews and focus groups with key stakeholders, analyze historical student data, market research, and existing brand assets to uncover key insights. Brainstorming and Development: Our creative team collaborates on messaging, visual identity, and audience strategies, incorporating stakeholder feedback and, if desired, a mood board session. Asset Development: Once approved, we create go-to-market assets like paid ads, landing pages, and other essential marketing materials. The Result? A strategic marketing foundation that differentiates your programs. Core components of the SMG include: brand story & architecture, program overviews, personas, value propositions, voice and tone, creative messaging, and visual themes. A clear brand strategy and identity = stronger engagement, smarter marketing spend, and better enrollment outcomes.

Kicking off the week by celebrating our February Archie Award winners! ?? Thank you Sean, Karina, Brette, Blaike, and Ivan for all that you do! #CherishTeamwork ??

I've been busy working on "program viability" assessments for my partners. There are so many angles to consider that I will unpack over the coming weeks. One quick take: High enrollment doesn't always equal a healthy or sustainable program. Many institutional leaders like to look at programs through a single lens: top-line revenue. But real program health is more nuanced. For example: Program Resource Requirements: - What are the primary costs required to deliver excellence? (Think big rocks in the container here - instructional costs, program administration, technology/equipment/licenses.) - How do those costs "scale" with enrollment? Can you be efficient with growth or does the program require that costs rise at approximately the same pace as revenue? Market Dynamics and Growth Trajectory: - Is the overall "pie" for the program topic vertical growing or shrinking? What is the state of saturation in your market? Brand Position: - Does the program easily align with your institution's brand? Or is the program a new, different, or niche direction for the institution, in which case the brand may not provide as much marketing lift? We recently used this framework with a partner's program. The enrollment numbers looked good. But when we dug deeper, we found: - The market was becoming crowded - Cost per enrollment was climbing - Employer demand was shifting, and -The program differentiators were eroding. Classic innovator’s dilemma: They were early to market. But competitors followed. The market evolved. And because it was performing from the revenue side, they couldn’t see the coming viability risks. Program viability assessment requires a clear-eyed, holistic view of the market and your place in it, and being able to adjust as you learn. And, of course, coffee...

Looking for your next career move? Archer is growing, and we’re searching for talented professionals to join our mission-driven team! We have multiple open positions across various departments, offering opportunities to make a real impact in higher ed. If you’re passionate about innovation, collaboration, and helping students connect with the right programs, we’d love to hear from you! We're hiring for the following positions: - Account Manager - Director, Admissions - Senior Account Manager - Performance Marketing - Admissions Advisor I - Retention Specialist I Explore job openings and apply today: https://bit.ly/3rr1VjX

We're #hiring a remote Senior Account Manager (Performance Marketing)! Join the best team supporting online higher education.