The demands for effectively managing an OBL have become much more acute due to the changing economics of higher costs and decreasing reimbursements. But the concept and opportunity of the business hasn't changed. For eight years we've seen the demand for our software shift from the majority of interest in our inventory management capabilities to the majority in our optimization and analytics tools, in parallel with this shifting landscape. Facilities need to know more than ever the granular details of income, expenses and profitability to truly be able to effectively navigate these challenges and continue to see the OBL model succeed. If you're navigating towards your most profitable procedures, monitoring spend and eliminating waste daily, and using reporting tools to ensure financial viability, we believe the goal of helping drive improved outcomes through OBL-based interventions still works.
The smartest doctors aren’t leaving OBLs — they’re running them better. For years, many believed that OBLs were no longer a viable model. Declining reimbursements, increased regulations, and rising costs made it seem impossible to sustain. But private equity firms saw what many missed: the inefficiency was the problem, not the model itself. ?? OBLs still have massive potential—if they’re structured for profitability and long-term success. That means cutting excess costs, leveraging smarter business strategies, and thinking like an owner, not just a physician. In this episode of Life of Flow, Dr. John Rundback shares why strategic OBLs are thriving while others are struggling to survive. ?? Click the full episode YouTube link in the comments below. Miguel Montero Baker Lucas Ferrer #lifeofflow #mentorship #medicalinnovation #timesaving #surgicalefficiency #doctorlife #healthcaretransformation #orworkflow #medicine?