Aqueous Diagnostics

Value Based Care - Decentralized Diagnostics are Key Predictive Diagnostic Data Enables Change Significant progress has been made toward Value Based Care and improved health outcomes at lower cost. However, most care episodes are still reactive and disjointed, largely because they are surprises that could have been predicted. Easy to use rapid/@home or home collected sample to laboratory health and wellness testing provides predictive diagnostic data that can be used to more effectively treat annual respiratory illness and potential chronic disease before it occurs. Capturing out of range diagnostic results early enables consumers/patients to get directly involved in managing their health and wellness. Regular and ongoing progress/compliance testing creates a data driven feedback loop that allows consumers/patients, healthcare providers and employers to collaborate to focus healthcare dollars where it matters and improve health and wellness. What do you think?

Customer experience is everything in a service business. Technology driven cost reduction to improve margins at the expense of customer experience is a losing game for service businesses over time. It strikes me that many service businesses have over-leveraged technology on the front end. I believe the majority of that investment should be made in improving the efficiency of processes on the back end. People should sit on top of all of that technology and efficiency as the first line of interaction with customers to deliver an exceptional customer experience. There is no replacement for human interaction when service is needed. I am sure you have experienced the same infinite and disjointed loop of prompts and hand offs between various layers of technology as I have when you are trying to resolve an issue only to finally be told you need to wait in a queue to speak to a live person to resolve the issue. This is not only extremely frustrating to the customer it also has to be costly and inefficient in the long run. I see lots of news lately about "AI enhanced customer service experiences". I think this makes a ton of sense in making search processes and routine shopping experiences more pleasant and user friendly. We will definitely leverage AI for this. Where we will draw the line is putting multiple levels of technology, AI included, between the customer and a human being. When I need help, I want to talk to a friendly, knowledgable and capable human being as the FIRST line of response. Aqueous will always have people on the front end to interact with our customers.

American Exceptionalism.

"Davids and Goliaths" Our team just returned from the NDC (www.ndc-inc.com) conference in Nashville. What a great conference (Ian Fardy always produces a great show)! The guest speaker was Victoria Arlen (www.victoriaarlen.com) and boy was she inspirational! I encourage you to look her up and listen to her story of literally surviving and then thriving against all odds. As a parent it brought tears to my eyes. I have been in the industry for a few years (some would say I am like the proverbial bad penny). With a few exceptions for brief periods along the way in my career (usually after a Goliath acquired us), I have generally worked for smaller companies ("Davids") who found underserved market niches where they could offer new and innovative products and services and out hustle and outmaneuver the big guys ("Goliaths"). It was great to see the thriving ecosystem of David's in the NDC membership. I was really impressed by how NDC is leveraging the power of shared procurement, consolidated logistics and technology enabled services to empower independent distributors to provide market competitive solutions and services. I was particularly impressed during our tour of their Medical Distribution and Preferred Medical warehouse operation. We are a current 3PL customer and intend to become a value added trading partner with NDC as we grow. Here's to all of the Davids out there providing much needed access to healthcare products and services.

We are very proud to announce the opening of our new Phoenix, AZ headquarters! Stop by to see us if you are in the area. Stay tuned for exciting news about our growth plans coming soon.