Aquent

Aquent is officially carbon negative. ?? Aquent believes in leaving the world a better place than we found it. As a leader, not a follower, we're challenging the status quo and redefining what's possible to tackle the urgent issue of climate change.?This is why we are excited to become?the first company in our industry to achieve carbon-negative status. Not only are we offsetting our emissions, but we're actively removing carbon from the atmosphere through innovative approaches that benefit our staff, clients, talent, and local communities. Hear Chris Bambacus, Director of Social and Environmental Responsibility, explain how we’re taking action. Learn more about our climate action strategy on our webpage. Link in comments.??? #carbonnegative #sustainability

Keep these tips in mind when you take your next vacation: https://lnkd.in/emTXwjAV ????

Our November roundup is here. ??

Culture fit or culture add? ???? Den M., Director of Diversity+, shares why the secret ingredient to growth isn't just fitting in—it's?adding?value. Culture add means embracing fresh perspectives, innovation, and yes, a little disruption (the positive kind!). When hiring, don’t just look for another ‘yes person.’ Seek someone who will elevate your team. #DiversityAndInclusion #CultureAdd #DEI

The days of sales reps as the main HCP touchpoint are fading. In her latest article, "Pharma Aims to Engage HCPs with Omnichannel Marketing Paths," Elisabeth Svensson explores how pharma is embracing personalized, data-driven strategies to reach HCPs seamlessly—when, where, and how they prefer. Learn how predictive analytics, digital tools, and media channels are transforming HCP engagement, despite challenges like privacy and compliance. How is your team adapting to this shift? Share your thoughts! #PharmaMarketing #Omnichannel #HCPEngagement

In this video, Jody Mousseau, our VP of Sustainability Development, explores how creating opportunities for involvement, fostering collaboration, and supporting flexible work can inspire employees to take action. Engaged teams are at the core of building a sustainable future. ?? #EmployeeEngagement #Sustainability

In today’s volatile market, adaptability is key for growth and success. Brian Shellhorn, CCWP, and Sandra Lopez dive deep into how modern CMOs can drive ROI and innovation by embracing external partnerships in their latest blog. The business landscape demands more than just cutting-edge strategies; it requires agility and resourcefulness. Collaborating with external talent—whether through agencies, freelancers, or specialized teams—empowers organizations to tap into unparalleled expertise and scalability. This approach not only manages costs but also aligns seamlessly with evolving marketing goals. As financial constraints tighten, CMOs have the opportunity to lead by example—prioritizing partnerships that deliver measurable impact while optimizing their teams’ capabilities. #MarketingInnovation #ROI #BusinessStrategy

Navigating the Noise: Building Enduring Brands in a World of Distraction How do you build a brand that endures when there is constant noise and disruption in the market? It may be tempting to chase the next shiny object, but a strong brand and clear purpose build lasting customer relationships. Join industry leaders, Meredith Verdone and Nitin Thukral for discussion on the following topics: - Building Trust & Brand Reputation - Maintaining Brand Relevance in a Rapidly Evolving Landscape - Leveraging Technology to Enhance the Brand Experience - Delivering a Seamless Omnichannel Experience - Unifying Internal Audiences RSVP today and save your seat. #Branding #BrandReputation #Trust

Does your team reflect the diversity of your customer base? If not, you’re missing a competitive edge. ?? In this video, Den M., Director of Diversity+, shares how building a team that mirrors your customers drives trust, loyalty, and growth. From understanding customer demographics to revamping recruitment strategies, this roadmap will guide you to actionable change. ?? Insights + Representation = Impact. #DiversityAndInclusion #Leadership #DEI

Building and Sustaining Omnichannel Marketing in Life Sciences Join us as we explore the critical journey of establishing and evolving an omnichannel marketing program within the life sciences and pharmaceutical industries. Using real-world examples, we’ll share steps you can take when starting an omni-channel initiative. Why Attend? In this interactive talk, Shetal Vyas and Tarak Shah will share: - How to start an omnichannel program. - The value of modular content. - Strategies for maintaining and innovating a mature omnichannel program.