Apptegy

We've revamped our most popular and most shared guide ahead of 2025—adding even more content any school leader should know about school marketing. Our Comprehensive Guide to School Marketing covers everything from establishing an online presence to building a communication plan to running a marketing campaign—and everything in between! Check it out below (and share with a colleague who could use a refresher):

Nearly every aspect of a district’s operations, from staffing to program offerings, stems from one key factor: enrollment. Enrollment marketing is a complex problem that can’t be solved with a simple answer, but one strategy can help—the customer journey. Join us next Wednesday for a webinar that explores the customer journey—a framework that tells the story of how families join your district and become advocates for your schools.? https://lnkd.in/gkf-q95z

Did you know that many people's first (and maybe only) impression of your school district is online? Online communities matter—but it takes attention and intentionality to make your school district's online spaces shine just as brightly as your physical ones. In this episode of SchoolCEO Podcast, we dig into how to make your online spaces sources of positivity with advice from industry experts such as Rhodes Branding's Director of Client Engagement Molly McGowan Gorsuch, APR.

Building an enrollment marketing plan is a marathon, not a sprint—but you don't have to go it alone. These eight marketing strategies to increase student enrollment will help you show families the best of your district—and hopefully prove that your schools are the right fit for them.

Many school districts with bond campaigns are up for a vote tomorrow but the campaign doesn't end on Election Day! Join us for a webinar on November 12th at 11 am CST to dive into best-practices and next steps for school leaders regardless of whether or not your bond succeeds. Register here! https://lnkd.in/gpWUjH4r

The NEW ?? fall issue of SchoolCEO ?? is out now! Read it here!

The past few months have seen weather emergencies that have challenged school communicators in the southeastern United States with responding to crisis after crisis. Districts such as our partners Sarasota County Schools (Florida) and Buncombe County Schools (North Caroline) have done an incredible job in keeping their communities informed and connected in challenging circumstances. Read how they've handled crisis communication and community recovery here:

Everyone—from parents to community members to teachers to students—has their social network of choice. That means you have an opportunity to meet each of your stakeholders on the platforms they use most. Learn how Apptegy can help you craft your message once and post it across all of your social media accounts.

Principals are the backbones of any district's reputation. However, they oftentimes aren't the ones leading the charge around school communications and branding. Register for Friday's Layers of Leadership webinar taking place at 11am CST/12pm EST: https://lnkd.in/g43-pKm3 In this week's webinar, we'll explore insights gained from our original research and offer advice for both superintendents and principals looking to strengthen the role campus leadership plays in school marketing.

Your principals have a powerful position as trusted leaders in your school community—but are they acting as brand ambassadors? Register for our Layers of Leadership webinar taking place this Friday, October 25: https://lnkd.in/g43-pKm3 We'll explore the important (but underutilized) role principals play in school marketing and branding—guided by insights from SchoolCEO's original research.