AppsFlyer

Gaming Apps Spent $29 Billion on User Acquisition in 2023???? The US continued to dominate gaming ad spend—by a large margin, contributing $6.6 billion on iOS and $5.5 billion on Android, outpacing the next 10 markets combined! Japan followed in Asia with $1.8 billion on iOS and $1.2 billion on Android, with South Korea coming in third. But that's just one trend we saw in our State of Gaming App Marketing - 2024 Edition. To dive further deep into these, and many other trends, we've analyzed over 21 billion installs of nearly 15,000 gaming apps. What’s inside? ?The new monetization mix between ads and purchases ?Insights about revenue trends, including an industry-first analysis of VIP users (“whales”) ?Ad spend by genre and by countries ?Key growth metrics across markets, genres, and sub-genres ?Best performing creative variations by genre Thank you to our contributors: ??Jen Donahoe of Deconstructor of Fun ??Chris Kim of MobilityWare ??Ryan Davies of Kwalee Download the report now: https://lnkd.in/d25_65W3 Adam Smart ?? Live Service Gaming Summit (London)

The magic of highly personalized, relevant content - dynamic ads. Here’s an overview of how it works. ??Product catalog: You upload or link your product catalog, containing information about each product In app marketing, you can include features such as in-app purchases, subscriptions, or deep links to specific content. ??Targeting: You set up targeting options to define who should see your ads, based on criteria like demographics, interests, behaviors, and more. ??Product matching: When a user matches your targeting criteria, the platform’s algorithm matches them with a product from your catalog that is most likely to be relevant to them. ???Dynamic creative optimization: The platform uses the product information from your catalog to create a dynamic ad that showcases the matched product. The ad includes the product image, name, price, and description. ??Ad rotation: On certain platforms like Facebook, the ad rotates through multiple products from your catalog to show users a variety of products and increase the chance of conversions. ??Conversion tracking: You set up conversion tracking to measure the ad’s effectiveness. This can include tracking sales, add-to-cart actions, or other desired actions. Learn more: https://lnkd.in/dY8zcpMi

Used right, #AI can be a gamechanger for your advertising strategy! https://bit.ly/3XzTWSX

Racing ??Puzzles We've reviewed our data and compared two game genres to see which drove higher installs. Who do you think fared better?

Exciting News!???? ?? What: Introducing the first-of-its-kind solution using the Privacy Sandbox Attribution API for precise ad measurement, developed with close engagement from the Android Sandbox team at Google. ?? Why: Opening doors for #Android advertisers to overcome data challenges and enhance campaign performance metrics. Learn more about it in this latest piece by Anthony Vargas of AdExchanger: https://lnkd.in/dtmVcBGR And join us for our Playing in the Sandbox webinar, with Unity & Playtika to dive deeper: https://lnkd.in/dwBxdfKP Gil Bouhnick Efi Cohen Roi Tamir Tuomas Vapaavuori

Finding your winning creative?? Running hundreds of ads across multiple channels and ad networks for?Saikala Sultanova?and the?Ace Games?team, identifying top creatives was key. Using AppsFlyer Creative Optimization, they saw a 52% increase in CTR and an 80% increase in the creatives' winning rate!?? We love our collaboration with Ace Games, it's been incredibly rewarding.??

Actionable tips that will upgrade your ads? YES?? 5?? strategies you must try:

Squeezing the insights out of data in the privacy era is no small task, even with advancements in #SKAN and #Sandbox.????? This month, we’ve got content for you to help make lemonade out of lemons and get the most out of your data. The Flyer's August edition is out. Happy reading!??

Creating a global brand???? With 15 worldwide events planned for 2024 alone, our design team was challenged to elevate our signature event series, MAMA (Mobile Attribution & Marketing Analytics), to deliver a consistent and impactful brand experience across global markets. This new brand needed to be strong and adaptable, capable of being implemented effectively and consistently in different locations, by various marketing teams, and with diverse budgets. Here's the full story of how we did it: https://lnkd.in/dsfWvVaW

"With AppsFlyer, I know the data is solid" - Hope Barrett SoundCloud's mission is to connect artists with other artists and their fans.???? Growing this community requires clean and reliable data. And in this case, it led to cutting costs while increasing sign-ups.?? Shoutout and congratulations to the SoundCloud team!