Appodeal, Inc.

We’d love to hear your thoughts and feedback on it. ??

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?? At Appodeal Publishing, we believe a game needs a pivot if: ?? D1 < 40% ?? D7 < 15% ?? D30 < 7% If your retention numbers are below this, it might be time to rethink your game. ?? What do YOU think? At what point do you decide to pivot? Drop your thoughts in the comments! For a full guide on smart pivoting, check out our latest AppMagic collab → https://lnkd.in/eiUgPdPG

?? Before spending more time on your game, check these signs: ? CPI > LTV – monetization is broken if acquiring users costs more than they spend. ? Low retention – D1 < 40%, D7 < 15%, D30 < 7%? Players aren’t staying. ? Low ARPU – the game may not be profitable if users don’t generate enough revenue. ? Tutorial completion <75% – players struggle to understand the game. ? Few in-app purchases – players aren’t spending? That’s a red flag. ? Bad reviews & low engagement – players aren’t enjoying the game. ?? 1-2 checks? Try small fixes in monetization or gameplay. ?? 3-5 checks? Consider a major pivot (new genre, audience, or monetization). ?? 6+ checks? It may be time to move on. ?? This is just a sneak peek! Read the full guide with AppMagic → https://lnkd.in/eynGCBuw

99%+ of casual mobile games wont earn $100K+ unless they pivot. ?? Do you want to join them, or become profitable? ?? Take a look at this wonderful article: https://lnkd.in/dVVnnrtz The harsh realities of the 2025 mobile gaming market aren’t much different from previous years. UA costs remain high, Retention struggles continue, Players have endless choices and, most of them won’t choose your game.. Without a smart pivot, your game could be? another forgotten title in an overcrowded market. AppMagic and Appodeal, Inc. put together a must-read article on when and how to —> pivot your game the right way! ——> and trust me, you probably need to. Cheers! PS: Evgenia L. and Andrei Zubov done a wonderful job. I know Way too many people wont read the article cause you know they are all making profitable games (!) and know it all. Oh well ??♂? I told them so. #mobilegames #gamedevelopment #tech

?? Is it time to pivot your game or move on? The 2025 gaming market is tough—most indie games don’t make it. That’s why we teamed up with AppMagic to create the "Kill or Pivot" Guide." ???? https://lnkd.in/eAKq2CCR What’s inside: ? Signs your game isn’t working ? When to pivot vs. quit ? Fixing monetization & retention ? Real success stories Don’t waste months on a failing game. Read the guide! https://lnkd.in/eAKq2CCR #gamedev #mobilegames #indiedev #Appodeal #gamemonetization

So excited to be at Gamesforum Barcelona Are you attending too? Pop by our booth! I can't say there will be some event-exclusive deals but... will there be event-exclusive deals!? :eyes:

?? Our Gaming Business Unit is Looking for a Strategic Leader! ?? Are you ready to drive growth and innovation in the gaming industry? Our Gaming side is on the lookout for a visionary leader who can combine strategic thinking with hands-on execution to take our business to the next level. ?? About Gaming BU: Chardonnay Partners is at the forefront of game development and monetization, working on exciting projects in casual gaming and beyond. With a strong focus on data-driven decision-making, AI-powered tools, and scalable business models, we’re building the future of gaming. ?? Who We Need: We’re seeking a dynamic leader who thrives in a fast-paced, entrepreneurial environment. The ideal candidate will have a deep understanding of casual gaming, ad monetization, and game growth strategies—with experience in titles like Solitaire, Words, Blocks, Spades, or Dominoes being a plus! ?? What You’ll Do: ? Drive the strategic direction while rolling up your sleeves to execute key initiatives. ? Lead cross-functional teams, aligning product, marketing, and monetization efforts to maximize impact. ? Identify and pursue growth opportunities, from scaling successful games to optimizing monetization models. ? Leverage data, AI, and automation to refine decision-making and improve performance. ?? Why Join Us? ?? High-impact role with ownership and influence. ?? Work with a team of passionate experts in the gaming and AdTech space. ?? Be part of Appodeal’s larger vision, empowering developers and businesses to scale. If you have a strong track record in leading gaming businesses and want to build something exceptional, we’d love to hear from you! ?? Interested or know someone who’d be a great fit? Let’s connect! Drop a comment, DM, or apply Directly: https://lnkd.in/dMyrPMXh #Leadership #Gaming #AdMonetization #BusinessGrowth #Hiring #ChardonnayPartners

We're heading to Gamesforum Barcelona next week! Our VP of Sales, Paul Childs, will be on the 'Embracing Hybrid Monetization' panel, discussing challenges and opportunities in the monetization landscape for mobile gaming. He'll also share ways to find incremental ad revenue and areas for innovation in 2025. But Paul's not alone! Joining him in Barcelona are: ?? Kiki Gavriilidou, Director of Publisher Sales ?? Kinga Kruzmanowska, Director Strategic Sales ?? George Tokarenko, Sr. Supply Account Manager ?? Daniyal Ahmad, Account Management & Partnerships ?? Joel Chang, Director Of Strategic Partnerships Want to catch up or hear how we can help you? Make sure to drop one of our team a line!

Discover the latest monetisation best practices and expert insights with BidMachine at Pocket Gamer Connects London ???? Joel Chang, Director of Strategic Partnerships at BidMachine, is excited to join the panel for Monetisation in 2025: Navigating the Evolving Landscape on Monday 20th January. Head to Track Room 2 at 3:20pm to stay ahead of the year’s biggest monetisation trends ??