Riding the AppLovin Wave: $3.5 Million Spent, and Why the Next 12 Months Are a Game-Changer
I've been a media buyer for the last 15 years and if you're reading this, you're probably following me for a while.
I have been focusing mostly on Ecom in the last few years with a product that did very close to $100M in revenue last year.
Everyone is looking for the next best thing, the next best offer, next best trend and want to get “first-mover advantage” and I think that’s a small part of why there’s a significant advantage to running and scaling hard like I did in the last 45 days of 2024.
What is Applovin and why I think Applovin is such an amazing opportunity, a few facts:
1.Applovin is a native, in-app media platform.
2.They have recently opened up to Ecom and are just learning how things work, in my opinion, they are underpriced by a lot and the ROI there is crazy, it works for pretty much anyone.
3.They have a crazy good algo named AXON 2.0 Ai that is extremely capable of finding the right audience and bring in sales at amazing ROI.
4.They are working on their self-serve platform, but currently you have to get an intro with them in order to run ads there, if you need help with that – DM me and I would love to help you.
5.Because of the low CPM and good ratio between the media costs and good quality, we got a major uplift with things outside of the media platform like google search uplift on our brand and a lot more amazon sales.
You can optimize more than just creatives there, on Applovin you have “end cards” as well, they are basically the screen that the user sees between the ad and your advertorial / sales page, so you can optimize:
- Creatives
- End cards (what the user sees between the ad and your page)
- Pre-landers / Advertorials
- Sales pages
What I did:
1. We pumped 4-10 new creatives every 5-10 days, because we were running on a very high scale.
2. We used them, but also created end-cards ourselves.
3. They have 2 types of campaigns – CPP and ROAS, I used both but the majority of traffic came from the CPP campaign.
LinkedIN limits the amount of charachters i can use, so look at comments for the rest or look me up on FB for the full case study
