AppLovin

Join AppLovin x Fospha at Shoptalk on March 26 for an interactive roundtable discussion where you'll learn how to: ? Accurately measure AppLovin's impact beyond flawed Last Click attribution. ? Optimize cross-channel budgets by understanding how discovery channels drive demand. ? Maximize performance on AppLovin with insights from brands already winning on the platform. RSVP for details: https://lnkd.in/eYmzwRS6 #Shoptalk2025 #Ecommerce #MarketingMeasurement

?? Headed to ShopTalk? Let’s tee off! ???♀? Join AppLovin & Northbeam at Topgolf Las Vegas for an exclusive happy hour. Connect, enjoy great food and drinks, and take your shot at winning fun prizes—plus a chance to qualify for a $10K AppLovin ad credit! https://lu.ma/ruvt26aq #ShopTalk2025 #DTC

Riding the AppLovin Wave: $3.5 Million Spent, and Why the Next 12 Months Are a Game-Changer I've been a media buyer for the last 15 years and if you're reading this, you're probably following me for a while. I have been focusing mostly on Ecom in the last few years with a product that did very close to $100M in revenue last year. Everyone is looking for the next best thing, the next best offer, next best trend and want to get “first-mover advantage” and I think that’s a small part of why there’s a significant advantage to running and scaling hard like I did in the last 45 days of 2024. What is Applovin and why I think Applovin is such an amazing opportunity, a few facts: 1.Applovin is a native, in-app media platform. 2.They have recently opened up to Ecom and are just learning how things work, in my opinion, they are underpriced by a lot and the ROI there is crazy, it works for pretty much anyone. 3.They have a crazy good algo named AXON 2.0 Ai that is extremely capable of finding the right audience and bring in sales at amazing ROI. 4.They are working on their self-serve platform, but currently you have to get an intro with them in order to run ads there, if you need help with that – DM me and I would love to help you. 5.Because of the low CPM and good ratio between the media costs and good quality, we got a major uplift with things outside of the media platform like google search uplift on our brand and a lot more amazon sales. You can optimize more than just creatives there, on Applovin you have “end cards” as well, they are basically the screen that the user sees between the ad and your advertorial / sales page, so you can optimize: - Creatives - End cards (what the user sees between the ad and your page) - Pre-landers / Advertorials - Sales pages What I did: 1. We pumped 4-10 new creatives every 5-10 days, because we were running on a very high scale. 2. We used them, but also created end-cards ourselves. 3. They have 2 types of campaigns – CPP and ROAS, I used both but the majority of traffic came from the CPP campaign. LinkedIN limits the amount of charachters i can use, so look at comments for the rest or look me up on FB for the full case study

Join us, Liftoff Mobile, and Sensor Tower at SPIN SF for the ultimate GDC hangout. Play games, vibe to a live DJ, enjoy premium drinks & gourmet bites, and connect with the best in the industry. Spots are limited, request yours here: https://lnkd.in/eArmaJ_y #GDC2025

Enerjoy, Experian, Upside, and Rollic are all crushing it right now, but what's their secret? ?? Check out the strategies these apps use to attract and acquire top-tier users. ?? https://lnkd.in/eWhZaGEg #AppGrowth #UserAcquisition

To our Shareholders, Partners, and Team, from our CEO, Adam Foroughi: https://lnkd.in/eatEHFgg

In-app advertising offers a reliable, scalable way to reach engaged users without the social media headaches. Learn why it should be part of your UA mix in our latest blog: https://lnkd.in/evteD-eZ #UserAcquisition #MobileMarketing #InAppAds

Game Developers Conference San Francisco is almost here! Our team will be at Natoma Cabana next month, ready to talk all things game growth and strategy. Want to meet up? Hit up Hussein, Cyril, Joyce, Boram, or Ada to book a time. #GDC2025 #AppLovin

For my latest hot take, I spoke with Jeremy Thurswell, President of Kitsch – the standout, bottle-free beauty company selling everywhere from Ulta Beauty to Amazon to Shopify, founded by his wife, Cassandra Thurswell. This time, I asked Jeremy about AppLovin, and he had a big take. If you don’t know AppLovin or haven’t considered them as an ad partner, tune in to find out why Jeremy is really bullish on them.

We're pleased to share our Q4 and full-year 2024 earnings report. You can find all the details here:?https://lnkd.in/d939B8Vp