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A Game Developer’s Survival Guide: GDC 2025 My GDC experience has always been mixed; long lines, lots of walking, successful or canceled meetings, after-event parties, lots of coffees … the list goes on > … But as we prepare for GDC 2025, I want to share my 2 cents on what to do and don’t do; so that you can get the best out of your GDC 2025 experience.

Ad Mediations, Transparency and Solutions In digital advertising, ad mediation helps app and game developers maximize revenue by connecting them with multiple ad networks. This process ensures each ad impression yields the highest return. However, as the industry grows, questions arise about the fairness and transparency of ad mediation platforms.

Fixing Ad Monetization to Improve Retention Ad monetization plays a crucial role in the success of mobile and web games. It enables developers to generate revenue without requiring upfront payments from users. However, when not implemented correctly, it can negatively impact player retention, leading to high churn rates and lower lifetime value (LTV).

HTML5 Game Development & Rewarded Video Ads HTML5 game development has gained significant traction in recent years due to its cross-platform compatibility and ease of deployment. Unlike native mobile or desktop games, HTML5 games run directly in the browser, eliminating the need for downloads or installations. #ContentMonetization #HTML5GameMonetization

Maximizing Visibility & Revenue: A Guide for Browser-Based Games Browser-based gaming is experiencing a remarkable resurgence, with 16% of game developers now focusing on web-based releases—the highest percentage recorded in nearly a decade. This upward trend is driven by several key advantages that browser games offer over traditional mobile or console gaming.

$7 Million for 30 Seconds? The Marketing Battle for Maximum ROI The Super Bowl—a grand spectacle of football, over-the-top halftime shows, and, of course, commercials that cost more than a luxury yacht. Every year, brands battle for the coveted 30-second timeslot, hoping to create a viral moment that justifies the astronomical price tag.

The Ultimate Guide for Unity WebGL Monetization WebGL gaming has seen a significant rise in popularity, offering developers the ability to create rich, interactive 3D experiences directly in web browsers without the need for plugins. This advancement has opened new avenues for game development and distribution, making it more accessible to a broader audience.

Tips, Tricks, and Best Practices to Monetize Unity WebGL Games On this Unity WebGL has transformed game development by allowing developers to create browser-based games that players can enjoy without needing to download or install additional software.

Challenges and Best Practices for Hybrid Monetization Monetization is the backbone of any web-based business, enabling publishers to generate sustainable revenue while delivering valuable content. Traditionally, publishers relied on a single monetization method—such as advertising, subscriptions, or donations.

Regulatory Changes Reshaping Game Monetization in Europe Game monetization in Europe is undergoing significant changes, influenced by evolving regulatory frameworks and growing consumer advocacy. Developers are adapting to new laws like the EU’s Digital Markets Act (DMA) while addressing increasing scrutiny over in-game purchases, particularly those targeting younger audiences.